Google trumps all search engines; it crawls the web to determine which sites offer the most significant value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing and HVAC business, you want your Plumbing and Heating & Air site to rank on the first page of Google, if you want to ensure searchers will reach it.
Why Being at the Top Matters
Local results, panels, answer boxes, and so many other tools are available through Google today that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing and HVAC business on the platform, so you want to rank at the top. See our article about getting to first of Google.
The Higher the Rank, the Higher the Clickthrough Rate
A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (often the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings
– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result
This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google for the specific keywords you’re targeting as a Plumbing and HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.
Plumbing and HVAC Companies that aren’t at the top of that list are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing and Heating & Air clients as a result. This isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing and HVAC business.
Top Position Traffic Share
Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.
Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.
How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking
Most Plumbing and HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing and HVAC business owner is taking the right approach to get there, of course.
Google doesn’t focus on the quantity; it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the most prominent marketing department doesn’t necessarily mean a Plumbing and HVAC company is going to be the featured search result on Google. Google utilizes several factors to determine where a site ranks in its algorithm. And, this algorithm is continually changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.
To obtain the first-page status, businesses can utilize various tools in their arsenal which include
- Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
- The Google My Business Page, which lists the company address and contact information
- Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
- Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.
The more tools you utilize as a Plumbing and HVAC business, the higher your rank will crawl on Google. So, don’t merely rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing and Heating & Air visitor as possible, to start seeing it climb the ranks in Google search results.