Search Engine Optimization improves your website’s visibility. A website must be noticeable to people searching for that company or products and services your company offers.
Thousands of websites and blogs dispute every day the highest spots in the Search Engine Result Pages. Because of that, these pages apply a series of SEO strategies to improve their website’s ranking.
Recent studies have determined the huge importance of SEO. These studies revealed how an immense majority of users visit only the websites that search engines suggest on their first page.
- 90% of users stay on the first Google page.
- 67.60% of users click only in the first five results of their search.
These studies indicate that if a web page is not located inside the first ten results of the browser, it’s almost as if it doesn’t exist. Currently, there are millions of web pages, making impossible for any user to visit them all for a specific search.
Nevertheless, the reason for SEO goes beyond ranking high in the different search engines. Its true purpose is to attract the most quality traffic of users to your site.
The search engine optimization is essential for online stores and companies, as it leads the correct clients to them. SEO seeks to offer each user the adequate answer to their question. The number of visits may not increase a lot with SEO for some online businesses, but it will surely increase the number of clients for them.
Invest in SEO
Investing in SEO is a profitable operation. Having an SEO strategy correctly implemented will give you a better ranking, generating more visits. Your website or e-commerce will overcome your competitors.
Additionally, a considerable part of SEO actions goes to what it’s known as SEO OnPage. Those actions will take place inside the website. That means when you invest in SEO, the largest part of that investment it’s done in your digital channel.
Investing in advertising may seem like a more effective strategy; this indeed will position your website on the first page. However, studies showed that only 3.4% of the time, users click on advertising pages. The reason behind that happening is that users often trust more in pages naturally positioned.
SEO in 2020
Search engine optimization has been in recent years a deciding factor on the success of online businesses, and in 2020 will not be different. Every blog and website must start investing in SEO if their business is to succeed.
Moreover, unlike other ranking methods like paid advertising, SEO usually offers long-term results. With the correct SEO analysis, your website or blog can stay on the first page of the SERPs for several years without spending money in the future. It’s safe to say that search engine optimization will be essential in 2020 and the coming years.
There are additional factors to have in mind to give a website a boost in the search engine rankings, like presence in social media, branding, and other marketing strategies. These follow and complement the SEO. The right combination of these factors will make your business grow quickly.