A slogan is a set of words that helps customers to interact with your Plumbing and HVAC brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can solicit a reaction from the reader and keeps the brand’s message in the customer’s mind.
What makes a good Plumbing and HVAC slogan?
A good slogan should be:
People should identify your slogan quickly without spending too much time thinking about the meaning. And because it’s an audible representation, it should be crafted for the ear. A few brief words can go along the way. The slogan should be like a song chorus that sticks to your head. Long lines are hard to remember so the shorter the better. Once your customers hear the phrase a couple of times, they can easily recall it.
Highlight a key benefit
A slogan should sell the benefits of the service to the target audience. It should be well-worded to stress on the brand’s value. To have an advantage over your competitors, your products or services must have unique benefits. You should isolate one key area of your Plumbing and HVAC business and integrate it into the catchphrase. Talk about the benefits, not features. It doesn’t mean that Plumbing and Heating & Air customers will run to use your service, but will have an immediate cognitive impact. Make sure the words display the real perspective of the Plumbing and HVAC business.
Differentiate the brand
Focus on that unique selling proposition that makes you different. What makes your Plumbing and Heating & Air services good enough to be tested? Be sure to highlight anything that sets you apart from the Plumbing and HVAC competition. This helps to emphasize the Plumbing and HVAC company’s worth. When people associate the phrase with the brand, it shows you’ve crafted a good slogan.
Impact positive feeling to the brand
A great slogan offers positive reinforcement. The words should bring out a positive feeling and leave a better impression. You may want to avoid words like hate. The idea is to convey a message that tells customers what your Plumbing and HVAC business is all about without looking for additional information. Because most slogans are timeless, make sure they can stand the test of time. If you bring any negative feelings, the words won’t do the trick. Remember, you only have a few seconds to impress your Plumbing and Heating & Air customer.
A slogan works as the DNA for the brand. Keep an eye on how it sounds when it strikes the customer’s mind. Be sure to follow the above tips to craft catchy phrases for your Plumbing and HVAC business.