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Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Using PPC Gives Plumbing + HVAC Contractors These 6 Advantages Over Their Competition!

Using PPC Gives Plumbing + HVAC Contractors These 6 Advantages Over Their Competition!

Do you want to outshine your competitors and get more plumbing + HVAC leads?

Are you wanting to create a winning advertising campaign that will allow you to outshine your competitors but unsure of the benefits it will bring to your business?

If so, this post will teach you everything you need to know about Pay-per-Click advertising and how to make it work for your plumbing + HVAC business.

In the modern digital world, online marketing outranks other advertising mediums in reach and Return on Investment (ROI). However, Pay-per-Click advertising is an effective plumbing + HVAC marketing channel that can set your business apart from the competition.

This post will define PPC and give you an overview of how it works to generate qualified leads for your plumbing + HVAC business.

Without further ado, let’s go!

What is PPC for plumbing + HVAC Contractors?

PPC is a short form for Pay-Per-Click, an internet marketing model in which plumbing + HVAC contractors pay a fee every time their advertisement is clicked. Essentially, it‘s an artificial way of driving traffic to your plumbing + HVAC website rather than attracting such traffic organically.

Google Ads (previously called Google Adwords) is the most famous advertising platform worldwide. It helps businesses to build ads that appear on Google search engines plus other properties owned by Google.

More potential clients are turning to Google and other search engines for plumbing + HVAC contractors in your area before they contact you. That’s why it’s more crucial than never to get your plumbing + HVAC brand listed on top of search engines like Bing, Google, and Yahoo.

PPC advertising can produce effective, quick, and fast results if done properly. It is a good way of making your plumbing + HVAC business to appear on top of search results so that your target audience can visit your site online when they require your services.

Does Plumbing + HVAC PPC Advertising Work?

PPC works fast and can produce impressive ROI results for plumbing + HVAC contractors. Other forms of digital marketing like link building, content marketing, and SEO, take months or even years before they have a noticeable impact.

That said, plumbing + HVAC contractors who want to get exclusive leads online should allocate more marketing dollars to Pay-Per-Click advertising services. With modern technology, plumbing + HVAC contractors can spend their marketing dollars more efficiently with demographic targeting, keyword research, and budget adjustments.

6  Benefits of PPC Advertising to Your Plumbing + HVAC Business

1. PPC advertising Increases Your Plumbing + HVAC Leads and Sales

More traffic to your plumbing + HVAC website, implies leads, right? Since most of these clients are already interested in your plumbing + HVAC services or products. By employing landing pages that resonate with your target audience (rather than your plumbing + HVAC homepage), you can turn those leads into long-term clients.

2. PPC Advertising helps you to compete regardless of Your Search Rankings.

Another benefit of PPC advertising is that you don’t have to depend on search rankings or Google Algorithm changes to compete with your rivals. Even if your plumbing + HVAC website is not dominating the search rankings, you can still promote your products or services through PPC. This implies that you can compete with other plumbing + HVAC contractors who have higher search rankings than yours.

PPC helps your plumbing + HVAC business to gain a competitive advantage even when you have just created your website. That’s why PPC ads are more famous with new plumbing + HVAC contractors and other small business owners. Thus, you will be able to compete for clients with plumbing + HVAC contractors who have been operating for decades.

3. PPC Advertising Increases Your Plumbing + HVAC Business Recognition

As businesses or homeowners view your ads online, they will become acquainted with your plumbing + HVAC brand. Your plumbing + HVAC services or products will start to revolve in their minds as a result. That’s a great way of building your plumbing + HVAC business reputation online, even if they fail to click initially to your ads.

4. PPC Advertising improves Your Plumbing + HVAC Website Traffic

By connecting your ads to specific landing pages, you can improve the overall traffic across your whole website. Directing a client to one page normally prompts them to explore as well. Besides, these visitors are people who are already interested in your products or services, thus they are more likely to convert to a sale.

5. PPC Advertising helps your Plumbing + HVAC Business Reach the Right Audience

When launching a plumbing + HVAC PPC campaign, you can decide when and where your ad will be viewed based on several parameters like device, demographics, keywords, time, date, and much more. This will help you segment the market and target the right prospects so that your products or services will appear in front of them.

6. PPC advertising is Budget-Friendly

Compared to other internet marketing methods, PPC advertising gives you value for your money. This is because it allows you to choose how much you want to spend on an advertisement plus how much you need to pay for a click. Since you have data on how your ad is performing, it is easy to tell whether your campaign is delivering results or not. When you realize that your plumbing + HVAC PPC campaign is under-performing, you can inject more funds to gain a higher Return on Investment.

Is Your Plumbing + HVAC Business Taking Advantage of PPC Advertising?

A perfect PPC plumbing + HVAC campaign can help to improve traffic and facilitate the growth of your brand. It helps to keep your business in front of search engines so that prospects can contact you for services or products.

High search rankings = Increased traffic = More customers to your plumbing + HVAC business.

A plumbing + HVAC PPC campaign takes patience and effort, but the final results are worth it. If your plumbing + HVAC business has not invested in a PPC campaign, then you are losing out potential leads to your competition. Savvy plumbing + HVAC contractors understand that the key to obtaining more booked jobs and leads from the internet is by ensuring that their website appears on the first page of Google.

To achieve that, you need to work with a reputable plumbing + HVAC PPC agency that clearly understands your business and has helped other plumbing + HVAC contractors improve their PPC advertising performance.

BlackStorm Plumbing + HVAC Marketing has helped many plumbing + HVAC companies to get exclusive leads and improve their plumbing + HVAC sales with PPC advertising. Our PPC experts will always go the extra mile to ensure that your business stays above the competition.

Contact us to create a strategic PPC campaign that is specific to your Plumbing + HVAC Business today!

ARE YOU READY TO DOUBLE YOUR LEADS AND SALES?

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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