Is it a Tagline or a Slogan? What’s the Difference?
The terms slogan and tagline are often used interchangeably in the world of marketing and advertising. And, most customers probably think they’re the same thing. But, there’s a difference in the slogan vs. tagline battle. And, each of these serves a different purpose for the business who writes them.
Entrepreneur.com defines a slogan as a group of words that identifies the product or company. A tagline is similar in that it also identifies the product or company. So, what’s the difference in the slogan vs. tagline inquiry? This difference lies in how the tagline or the slogan positions the company, within their specific industry or niche.
A slogan is a powerful tool, with the purpose of
– Encompassing a company’s mission and what the company stands for
– It helps customers in specific campaigns a company is launching.
Because of this, slogans are oftentimes longer than a tagline, which is something we’ll highlight below.
What differentiates a tagline is a fact that it is short and catchy. It is something the customer is going to remember. It evokes an image to mind when the customer thinks about your brand and the product/service line you offer.
A tagline allows customers to make a lighthearted association with your business. They’ll think of [this] that your company offers, when they read or see [that], i.e., the tagline.
A tagline is usually close to a company’s logo in a campaign they launch. It’s also dedicated to brand awareness, whereas the slogan necessarily isn’t. A slogan focuses on value and promises a brand/company makes. It’s often encompassed under an overarching tagline.
In some instances, a solid and recognizable tagline is enough. However, as the company grows and develops new products, a slogan will help encompass those products, and bring them under the company’s overarching tagline umbrella.