Drive Crazy Traffic, Generate More Leads and Make More Money by claiming #1 position on Google
Do you think that your prospects/clients ever click on the second page of Google search results?
No. They don’t do that.
In fact, over 97% of prospects do not open the second page when looking for plumbing + HVAC services.
Almost every week, we receive frantic calls from plumbing + HVAC contractors needing help with their Google search results. Sadly, this is usually motivated by a drop in sales and negative reviews.
Fortunately, there are several steps you can take to scale up the online foundation of your business so that negative reviews are not the first thing that clients see in your site.
Remember it is always easier to combat negative search results if you control most of the first page rankings for your plumbing + HVAC business. This process is known as online reputation management for your plumbing + HVAC business.
There are various methods of getting your plumbing + HVAC business to the top of Google search results, but this post will discuss the tried and proven technique of making it happen.
As a plumbing + HVAC contractor, you need to know that your business can be on top of Google search results in four different areas including; rich snippets, organic results at the bottom, PPC ads at the top, and Google map listings situated at the middle. This means that you have four unique opportunities to get on top of search engine results.
5 Techniques you can Use to Get Your Plumbing + HVAC Business on Top of Google Search Results
- Use PPC Ads to Get Your Plumbing + HVAC Business on Top of Google Search Results
If you are searching for ways to grow your plumbing + HVAC business faster, then PPC ads (Google Ad words) should be your priority.
SEO and content marketing are both great ways of attracting prospects to your plumbing + HVAC website. The only disadvantage is that these techniques can take some time to build an impressive amount of leads/ traffic.
With PPC ads, your plumbing + HVAC business will be able to reach previously unreachable prospects.
Your plumbing + HVAC business can get on top of Google search results and earn more money with PPC ads because of the following reasons:
–You will achieve results faster than from any other form of Inbound Marketing
As we have already mentioned, content marketing and SEO can take several weeks or months before they gain traction with other inbound marketing strategies.
–With PPC ads, you can drive prospects to your plumbing + HVAC website within a few hours, not months or years.
The rule of the thumb is that the more you spend on PPC ads, the more prospects/clients you get.
If you want like 5000 prospects, you get the same number of clients within a short period.
With SEO, the aim is to get on top of Google search results for free, because your plumbing + HVAC website stands out from the rest out there.
With PPC ads, you are paying to get on top of search engine results through ads.
Unfortunately, most plumbing + HVAC contractors think that they can throw thousands of their marketing dollars to Google and appear on top of the search engine results. Google makes sure that only the most relevant, high-quality ads claim that top spot.
Therefore you need to hire a reputable plumbing + HVAC market agency to craft high-quality plumbing + HVAC PPC ads that will help your business to outrank the competition.
Get Your Plumbing + HVAC Website on top of Google Search Results with SEO
If you want to claim the top spot on Google search results for free, then you need to rely on plumbing + HVAC SEO strategies to get results.
That said, getting on top of Google search results can be an uphill task, especially when you are a new plumbing + HVAC contractor in the block. The best way to get on top of search results is to hire a reputable plumbing + HVAC SEO agency to optimize your plumbing + HVAC website for search engines.
Adding quality content to your site can help to skyrocket your rankings and create a great user experience. Unfortunately, there is much more to SEO than adding high- value content.
From a technical perspective, you need to ensure that Google can easily index, crawl, and understand your plumbing + HVAC website. This may involve things like increasing your site loading speed, creating SEO-friendly URLs, Creating a well-structured XML site map, designing a responsive plumbing + HVAC website for tablet and mobile users.
At Blackstorm Plumbing + HVAC Marketing, we help plumbing + HVAC contractors to develop a local search strategy so that their businesses can appear on top of Google search results.
- Get Your Plumbing + HVAC Business on Google Maps and Claim that Top Spot on Google
When you search for something online like” plumbing + HVAC marketing agency “or” Plumbing + HVAC near me”, you might have realized that Google uses location information to show nearby businesses. Obviously, as a plumbing + HVAC contractor, you want your plumbing + HVAC business to be in those local search listings (also known as the “the local park”) in between organic listings and PPC ads.
To get your plumbing + HVAC business on Google Map listings, you need to optimize your NAP(Name, Address & Phone numbers) citations throughout the internet. The higher the number of local citations, the better. You also need to have a well-optimized Google My Business profile to get on top of Google search results. As a local plumbing & HVAC contractor, you need to get savvy with local SEO to get ahead of the competition.
- Use Social Media to get on top of Google Search Results
Social media platforms like Twitter, Google+ and Facebook are excellent sources of backlinks, and search engines are crediting these sources in terms of rankings. As a plumbing + HVAC contractor, you need to develop an effective social media strategy that will help your business to claim that top spot on Google search results. You should also consider joining other social sites like Pinterest, Tumblr, Yelp, and Houzz.
- Use High-Quality Plumbing + HVAC Videos to Get on Top of Google Search Results
To improve customer’s experience, Search engines like to display videos on their search results. A video has a higher chance of being ranked on top than a landing page on the same topic. Embedding videos on your plumbing + HVAC website or having a Youtube channel is one of the great ways of improving your chances of appearing on top of Google search results.
- Get Your Plumbing + HVAC Business on Top of Google with Blackstorm Plumbing + HVAC Marketing Services.
Claiming that top spot on Google is not easy, but it is not an impossible feat, either. If you follow the five techniques discussed above, you will see your plumbing + HVAC website rankings rise steadily.
But if you want to make the most out of your marketing dollars, you should work with a certified Google Partner Plumbing + HVAC Marketing Agency. This partner will be able to deliver topnotch internet marketing campaigns that will stretch every dollar of your marketing budget. That agency is Blackstorm Plumbing + HVAC Marketing!
Here are some of the benefits your plumbing + HVAC business will enjoy when you hire our team for services.
– We will use our expertise to deliver the best digital marketing campaign to increase your plumbing + HVAC sales and Return on Investment (ROI).
– As a certified Google Partner, we preach what we do; we test out new methods and develop PPC campaigns that yield maximum benefits to your business, we know which keywords work and those that don’t.
– We provide great services to improve customer experience and maintain Google standards.
-We work directly with Google to help your plumbing + HVAC business to appear on top of Google search results.
Blackstorm Plumbing + HVAC Marketing is one of the most respected internet marketing agencies out there.
When it comes to marketing your plumbing + HVAC business online, that is our specialty. We have a team of plumbing + HVAC marketing specialists who work round the clock, to make sure that your business is found online by prospects/clients. So, if you are searching for experienced plumbing + HVAC SEO partner, we are here for you!
We pride ourselves on staying up-to-date plumbing + HVAC industry standards, the latest news, and learning new strategies to make sure that our customer’s campaigns are always successful.
Speaking of customers, you can go through various glowing testimonials on our homepage to see what we mean.
If you would like to partner with us for your Plumbing + HVAC SEO, PPC, Website Design, and Social Media marketing project, kindly schedule a free strategy session with our experts to see how our team can help your plumbing + HVAC business claim that top spot on Google search results today!