Choosing a name for your new plumbing + HVAC company presents a great opportunity because it helps you to communicate your ideals, personality, expertise, values, and uniqueness to potential clients. A well-chosen plumbing + HVAC company name can help you to find more clients and set your business above competition, particularly online. Your plumbing + HVAC company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.
That said, choosing a unique name for your plumbing + HVAC business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your plumbing + HVAC business, one that you will be proud to put on your company website and business cards.
What is in a name? Crucial Factors to Consider When Choosing a name for Your Plumbing + HVAC Company.
Selecting the right name for your plumbing + HVAC company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.
Here are crucial things to consider when naming your plumbing + HVAC company:
Choose a Plumbing + HVAC Company Name that is Memorable
As a plumbing + HVAC contractor, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a plumbing + HVAC company name.
If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your plumbing + HVAC company name. Before choosing a plumbing + HVAC company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.
If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your plumbing + HVAC business online. If property owners cannot spell your plumbing + HVAC business name, the best-case scenario would be that they will stumble upon your business.
On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your plumbing + HVAC business, make sure that complicated spelling does not turn them away from your company.
If your plumbing + HVAC company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your plumbing + HVAC company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your plumbing + HVAC business sharable, findable, and, most importantly, memorable.
Add Some Visual Vigor to Your Plumbing + HVAC Company Name
Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your plumbing + HVAC company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your plumbing + HVAC business name visually in the logo. Make sure that your name stands out from other plumbing + HVAC contractor operating in your city or town.
Choose a Plumbing + HVAC Company Name that Fosters Positive Brand Connection
Select your words tactfully during this phase of coming up with your plumbing + HVAC brand strategy. Different words have various connotations for various people. As a plumbing + HVAC contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your plumbing + HVAC company name in the languages and regions that you want to do business.
Choose a Plumbing + HVAC Company Name that is relevant to your business
Even with a well-executed plumbing + HVAC brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a plumbing + HVAC company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the plumbing + HVAC industry and prospects.
Ensure the Domain Name is Available Before You Choose a Plumbing + HVAC Company Name
One of the most crucial steps in selecting a name for your plumbing + HVAC company is checking whether the domain name is still available. Without a domain name, your plumbing + HVAC business will not have an online presence. Your online presence plays a critical role in your plumbing + HVAC marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.
As you are brainstorming plumbing + HVAC business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your plumbing + HVAC business, if you find out that all your preferred names have been taken.
Choose a Unique Plumbing + HVAC Company Name that will help you stand out from other plumbing + HVAC contractors online
Branding is very vital for the success of your new plumbing + HVAC business. As plumbing + HVAC marketers, we know that a unique plumbing + HVAC company name creates a unique identity and existence for your plumbing + HVAC business. A plumbing + HVAC company name using plain initials and letters is not only dull but also detrimental to your plumbing + HVAC marketing. Use a plumbing + HVAC company name that is vibrant and unique to stand out in the market.
Trademark Your Plumbing + HVAC Company Name
Although ensuring that your plumbing + HVAC company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.
How to Come up With Names for Your Plumbing + HVAC Company
Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your plumbing + HVAC company. It is also advisable to check plumbing + HVAC company names that are already in the market.
Existing plumbing + HVAC business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper plumbing + HVAC company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.
Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a plumbing + HVAC business like yours.
Many companies, not just plumbing + HVAC contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your plumbing + HVAC company, first create your mission statement, tagline, ideal voice, and your plumbing + HVAC brand message. All of these critical elements will work together to help you create a catchy name for your plumbing + HVAC company.
Here are some tips that will help you give your plumbing + HVAC company the most effective and attractive name:
- -Select a plumbing + HVAC company name that you prefer and one that resonates with your ideal client base
- -Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
- -Avoid plumbing + HVAC company names that are incredibly confusing or too long
- -Stay away from the language that the typical client would not understand.
- -Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
- -Use plumbing + HVAC company name generator tools (free or paid) online to get ideas
- Avoid using technical jargon that your prospects/clients will not understand.
-Develop a business plan: With a good business plan that indicates your long-term objectives, narrowing down your options for a plumbing + HVAC company name will be more comfortable.
-Select a Business Structure: Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.
-Choose a Plumbing + HVAC Specialty: For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your plumbing + HVAC company name. When prospects see your plumbing + HVAC company name, they will no doubt that you are a plumbing + HVAC contractor who specializes in plumbing + HVAC repairs.
-Reach a wider audience: If you have various skills and not sure which direction you want to go, you don’t want to limit your plumbing + HVAC company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers plumbing + HVAC services. You can select a general term such as Elite contracting as your plumbing + HVAC company name.
-Think about Your Target Audience: What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Plumbing + HVAC ” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general plumbing + HVAC company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.
-Choose a Simple Plumbing + HVAC Company Slogan with a Catchy Slogan:
You may pick a simple plumbing + HVAC company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Plumbing + HVAC Replacement Expert” can be a tagline associate with your plumbing + HVAC business.
-Make sure that Your Plumbing + HVAC Company Name is legal: After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another plumbing + HVAC contractor in your area. Registering your plumbing + HVAC company name is mandatory for taxation purposes.
-Choose an excellent plumbing + HVAC website address that complements your company name: While it would be a great idea to the plumbing + HVAC company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.
Whatever name you choose, make sure that it is relevant to you, your clients, and the plumbing + HVAC industry in general. Since you name your plumbing + HVAC company only once, invest your time to pick a name that will differentiate and set your business above the competition.
Most Popular Plumbing + HVAC Company Names Patterns
Your Initials or Names
Most plumbing + HVAC contractors opt to name their company after themselves. Real-life examples of plumbing + HVAC contractors who have adopted this pattern include; Williams Plumbing + HVAC and Drainage Ltd and Springer-Peterson Plumbing + HVAC and Sheet Metal, Inc.
Naming your plumbing + HVAC company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.
However, there are a few blunders that you can encounter if you opt to use this approach. If your plumbing + HVAC company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.
On the flip side, if your name is too dull or common, it may be difficult to create a plumbing + HVAC marketing buzz around it. It will be hard to set your plumbing + HVAC business ahead of the competition if you select “John Plumbing + HVAC .”
You could also be restricting your plumbing + HVAC company growth by using your name. It will be difficult to sell a plumbing + HVAC business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your plumbing + HVAC company, think about your retirement plans. Many plumbing + HVAC contractors sell their business at a handsome profit when they are ready to stop working.
Another popular trend when choosing a plumbing + HVAC company name is to include location in your business name. Real-life examples of plumbing + HVAC companies that have adopted this trend include; Eck Plumbing + HVAC Service, American HVAC + Plumbing, amongst others.
When you first launch your plumbing + HVAC company, having a secure connection with your area of operation is critical. Your plumbing + HVAC website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.
On the flip side, a location-based plumbing + HVAC company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of plumbing + HVAC system at a lower price. Moves are essential to keep your plumbing + HVAC company strong.
If you choose a location-based plumbing + HVAC company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Plumbing + HVAC Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.
Adding your specialty to your plumbing + HVAC company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Examples of plumbing + HVAC companies are; High-Tech Plumbing + HVAC Restoration LLC, Direct Plumbing + HVAC Ltd, amongst others.
On the flip side, adding specialty in your plumbing + HVAC company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.
Animals, Colors, and Objects
Using objects, animals, or colors in your plumbing + HVAC company name can create a real trait and make your business stand out from the competition. Some of the plumbing + HVAC contractors who have chosen to adopt this strategy include; Apple Plumbing + HVAC Company, Plumbing + HVAC Monkeys LLC, Black & White Plumbing + HVAC, amongst others.
You will note that plumbing + HVAC contractors who opt to use this trend select familiar, common things. Since most plumbing + HVAC contractors serve the general public, they want to make sure that everyone understands their reference.
Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.
Adding an adjective in your plumbing + HVAC company name can convey a particular message about your business. Real examples of plumbing + HVAC contractors who have adopted this naming pattern include; Precise Plumbing + HVAC Ltd, Standard Plumbing + HVAC, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.
The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “Best Plumbing + HVAC company in Nashville” or “Strong Plumbing + HVAC .” In fact, the most prominent plumbing + HVAC company names seem like they are disingenuous.
On the flip side, there are some typical advantages of selecting certain adjectives for your plumbing + HVAC company name. A potential client may be using those adjectives when looking for your plumbing + HVAC business. “Reliable Plumbing + HVAC,” “Best Plumbing + HVAC contractor,” and reputable plumbing + HVAC are terms that prospects will use when searching for your services online.
If you want to show the strength of your business, you can name your plumbing + HVAC company after something that represents the adjective. Plumbing + HVAC contractors who have done this include 5 Star Plumbing + HVAC & Restoration, LLC. 1 Stop Plumbing + HVAC, and exteriors, amongst others. These plumbing + HVAC contractors pass a powerful message, symbolizing tradition or strength.
Made-up Plumbing + HVAC Company Names
Many plumbing + HVAC contractors nowadays name their companies by just pilling letters or combining words. Plumbing + HVAC companies that have adopted this trend include Protouch Restoration and Ecotek Energy Plumbing + HVAC & Solar.
Usually, such names will not work for new plumbing + HVAC contractors who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.
How to Make Sure That Your Plumbing + HVAC Company Name is Unique
Your prospective plumbing + HVAC company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your plumbing + HVAC company name, either.
Your initial step should be to take any potential plumbing + HVAC company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.
Legislation governing trademark, intellectual property, and copyright is different in Canada and the United States. Before you register your plumbing + HVAC company name, you should consult an attorney to sure that the name is available. Please know that your proposed plumbing + HVAC company name should not be used if another plumbing + HVAC contractor has the same name, even if the other contractor did not get a registered trademark for the same.
Your local area may apply certain restrictions to your plumbing + HVAC company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a plumbing + HVAC company. Lastly, make sure your plumbing + HVAC company name is unique and helps your business to stand out from the crowd.
How to Register Your Plumbing + HVAC Company Name
Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.
Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your plumbing + HVAC company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your plumbing + HVAC company name is registered, your business now officially exists.
Choose a Plumbing + HVAC Company Name Today!
Picking a name for your plumbing + HVAC company presents a massive opportunity for refining your business vision. An excellent plumbing + HVAC company name will help to convey your business strengths, marketing message, and skills. Looking at other plumbing + HVAC company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your plumbing + HVAC company name digitally and considering your internet marketing options will make your business more successful.
If you are not sure how to go about choosing your plumbing + HVAC company name, let BlackStorm Plumbing + HVAC Marketing assist you. Schedule a free strategy session with our experts and get a plumbing + HVAC company name today!