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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

How to Acquire PR for Your Plumbing/HVAC/Electrical Company

How to Acquire PR for Your Plumbing:HVAC:Electrical Company

When you have a Plumbing/HVAC/Electrical startup, the best way to make it take off is to get a healthy dose of PR. The following is a compilation of tips and pointers to keep in mind, as you attempt to get PR that will help you to introduce your business to the world and become well known.

Journalists get pitches all of the time!

It’s important when you pitch your startup to the press that you remember they get pitches all of the time. This means that you have to try something new. Give them something with an angle, something they don’t get all of the time, something that they can use. If you seem too needy and generic they will take your pitch and “pitch” it straight in the trash. PR goes two ways, you have to help the press in order to get them to help you.

Journalists are human

What this means is that they want to know that you have done your research. You know what their objectives are, what makes them successful at their jobs, and you are pitching them your startup in a way that shows you can conform to their specific needs and wants. Show them that you took the time to learn what they cover and how they cover it. This conveys your professionalism and shows respect. If you show respect you will likely earn respect. This is a fairly basic human concept.

Find out who covers Plumbing/HVAC/Electrical

Not only will you be getting better press coverage but you won’t be wasting precious time on people who aren’t interested and don’t cover your industry. Stick with the experts in your industry so that you will get the PR you need at the quality that you need. Some people say there is no such thing as bad press but if your PR is poorly written then you will be misrepresented and misunderstood and that is always a setback for a startup.

Pitch a story

Everyone loves a story. Stories are immediate and they reach larger audiences. Stories are interesting and get more coverage. Instead of asking for a basic PR write up about your basic new business startup, make it interesting. Make your pitch about a topic before you make it about your company. Don’t worry about getting your product information out first, because it can come across as a cumbersome and boring read. Create a story that surrounds the product itself and the mission statement and company initiative will shine through naturally.

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