How to Acquire Customers from Google Search
As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your plumbing company online. Your site has to be chosen by Google in order to generate leads.
1. Get Searchers to Click on Your Website
2. Guide Visitors to become Leads
Okay, you got people onto your site, now what? Your Plumbing and Heating & Air website should be developed in a manner that guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)
3. Optimize Your Website for Lead Generation
Attractive landing pages, email campaigns, and calls to action are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.