You know about Google and it’s reach, so having your Plumbing and HVAC business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be.
1. Visibility Will Increase
Google sees 167 billion searches per month, which obviously means more traction. Think of it in the way you think of a brick and mortar shop. In a major city, are you going to build off the beaten path where people can’t find you, or on the main road running through major intersections? The answer is obvious.
With more visits and more eyes seeing your Plumbing and HVAC business on the first page of Google, brand awareness increases. Even if searchers have never heard of your Plumbing and HVAC business, they’re going to see it regularly if it ranks on the first page. Over time, they’ll eventually visit, and this is going to increase the number of clicks your Plumbing and Heating & Air site sees as time passes.
2. More Leads
When you are choosing how to set up your Google business, you obviously want to choose keywords that are going to rank well for your specific Plumbing and HVAC business. Think about it. If you sell food supplies, you’re not going to use keywords that are geared towards construction companies, are you? You want your queries to fall in line with what your ideal searcher/customer is looking for. This will help increase the number of leads your Plumbing and HVAC business sees, and ultimately, will increase the visits to your Plumbing and Heating & Air site.
3. Engagement will Increase
Adweek conducted a survey that indicates 81% of shoppers search Google before they choose where to buy. There’s also Google answer box, allowing people to ask questions and further target where/how/why, for their searches. When people have the ability to compare your site on Google’s first-page result, this automatically increases visibility and engagement. And, when customers are comparing your Plumbing and Heating & Air site to others on Google, you’re instantly going to have more people talking about your Plumbing and HVAC business.
4. Traffic will Increase
In most instances, several engagements between a customer and a Plumbing and Heating & Air website are necessary to convert that searcher into a Plumbing and Heating & Air customer. With Google queries, answer box and local search, you’re going to naturally realize an increase in website traffic, as people who are searching for the services you offer, will naturally see you ranking well on Google.
The first 5 listings of Google captures over 70% of all web searches; imagine 70% of the consumer population visiting Google seeing your Plumbing and HVAC company on the first page. They’re going to notice it. Engagement and click-through rate drops drastically to 6% on the second page. Noticing the trend? You want to rank highly on Google, and you want to be atop the first page results to increase overall traffic to your Plumbing and Heating & Air website.
5. Authority Figure
When you’re on the first page of Google, you’re considered an expert in your Plumbing and HVAC field. You are considered an authority figure in that industry, therefore, searchers are going to trust your Plumbing and HVAC business. The time it takes for your Plumbing and HVAC business to climb the ranks is well worth the payoff you’ll realize over time.
You’ll also want to do more than just hope for your page to land on the first page results of Google. Write content, blogs, and engage with customers in your Plumbing and Heating & Air website. It’ll help increase your knowledge base, and showcase your true authority in your location.
6. Customers will trust you
Algorithms Google utilizes helps weed out spam from reliable, reputable Plumbing and HVAC companies. If you’re constantly on Google’s first page, for the keywords/searches you’re targeting, you’re going to be considered a reliable Plumbing and HVAC company by Google. In turn, searchers will consider your Plumbing and HVAC business reliable as well.
7. Your Audience will Grow
Ever-green content, blogs, SEO, and naturally developing a Plumbing and Heating & Air site customers want to visit, will help your site rank on Google’s first page. This is naturally going to lead to an increase in your audience since more people are visiting your Plumbing and Heating & Air site daily, weekly, and monthly.
Content creation, and utilizing organic measures to help your site increase rank will pay off over time. It’ll take some time and effort, but ranking on the first page of Google is a surefire way for your Plumbing and HVAC business to grow in any location.