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Lindsay Bowen Avatar
Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

Larry Phelps Avatar
Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

Hugo Vega Avatar
Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Lisa Grant Avatar
Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

Google My Business Optimization Checklist for Plumbing + HVAC Contractors

Google My Business Optimization Checklist for Plumbing + HVAC Contractors

Claim, Verify, and Optimize your GMB Listing to Get More Leads Online

One of the most crucial things that your plumbing + HVAC business requires to continue growing is both offline and online exposure. While there are several techniques to do this from door knocking, canvassing, or investing in internet marketing, this post will show you a free way to put your business on the map and start improving your plumbing + HVAC brand presence.

Google My Business is a free platform that helps plumbing + HVAC contractors to manage how their businesses appear on Google Maps and Google search. Besides, it enables you to reply and monitor customer reviews, understand how prospects are searching for your business, and add photos. If you have not optimized your Google My Business profile or are just starting with Local SEO, then this post will help you improve your brand and online presence in the market.

When a prospect looks for plumbing + HVAC services or searches directly to your plumbing + HVAC business website, they must find complete and accurate information. To know how to set up a Google My Business profile for your business, verify it, and optimize your business, keep reading for more details.

Where Does Your Plumbing + HVAC Google My Business Listing Appear?

Your plumbing + HVAC GMB listing can appear in various places. Branded searches (where prospects look for your business’s exact name) are the most common.

Another place that your GMB listing can show up is when prospects perform a local search on Bing or Google. Suppose a prospect searches for “patio builder near me,” the Search Engine Results Page will include some relevant ads and a little map that contains some pins. These pins are known as Map Pack and are always 3 to 4 pins that are nearer to the searcher’s location.

Last but not least, your plumbing + HVAC GMB profile can show up when a prospect or client performs a search on Google Maps or using their phone map’s app. If you have a physical location for your business, then prospects will research to find out the operating hours and driving directions on your Google My Business profile.

How to Get Your Plumbing + HVAC Business Listed with Google for Free with Google My Business Listing

Step 1 

Sign-in into the Google account that would want to be associated with your plumbing + HVAC business

Step 2

Head over to www.google.com/business and choose “Manage now” on the upper right-hand corner.

Step 3

Enter your plumbing + HVAC business name

Step 4

Enter your plumbing + HVAC business address

Step 5

Enter the areas that you serve

Step 6

Choose your business category. This is crucial because you are telling Google what sorts of clients will view your listing.

Step 7 

Add your plumbing + HVAC business website and contact detail such as phone numbers that will help prospects to get in touch with you.

Step 8

Select a verification method. This is because your plumbing + HVAC business must be verified for it to show up in Google when prospects search for your services.

Simple Ways to Verify Your Plumbing + HVAC Contractor Google My Business Listing 

Google provides several ways to verify your plumbing + HVAC business GMB listing but may not give out all the options below for verification. You have to select from the list that they give you.

By postcard

This is the most common option. Google will send your business a physical postcard (through snail mail). This postcard will come with a verification code that you will insert to verify your listing.

Instant Verification

If you have already verified your plumbing + HVAC business with Google Search Console, you might be given the option for “instant verification.” Make sure that you login with the same Google account that you used with Google Search Console.

Via Email

Not all plumbing + HVAC businesses will be given this option. If you are allowed to use this option, then make sure that the verification code is sent to the right email.

By Phone

If you are given this option, Google will send a verification code text to your plumbing + HVAC business phone number. You will enter this code and click submit to verify your plumbing + HVAC business.

Optimize Your Plumbing + HVAC Business’ Google My Business Listing to Get More Qualified Leads

As crucial as it is to claim your plumbing + HVAC GMB listing, it is essential to make sure that your information remains updated. To achieve this, you need to optimize your GMB listing properly to get qualified plumbing + HVAC leads. Getting your plumbing + HVAC GMB profile optimized is a crucial step for proving to property owners that your business has an online presence. Fortunately, this post will provide a checklist of ten actionable tips that will help to improve your listing and make it stand out from the competition.

Make sure that the Information is Correct.

Wrong data about your plumbing + HVAC business will be frustrating to clients. According to a study, 80% of customers lose trust with local plumbing + HVAC businesses if they note inconsistent or incorrect contact information or plumbing + HVAC business name online. This also hurts your plumbing + HVAC business reputation online.

To avoid that, make sure that your GMB listing has up-to-date, correct details about your plumbing + HVAC business. That includes your business name, phone number, address, and operating hours. This also applies to seasonal hours, make sure that you notify Google when you have closed for a holiday or during a crisis like the COVID-19 the world is experiencing now.

You may also want to get rid of any outdated information- like an old phone number or addresses have it scrapped from the internet. This also applies to duplicate GMB listings; look out for your old phone number or address and report any outdated information as no longer open or moved.

Choose the Right Category

Google allows you to add categories to your GMB listing. This shows Google the type of business you are in and the services you offer to clients.

While you usually add like ten categories to your GMB listing, the initial one is the most essential. Google considers the first category differently, so ensure that you select the right type. We advise that you be specific as possible for the first category (Like “patio builder” before “plumbing + HVAC company.”

Set Your Service Area

If your plumbing + HVAC business has a physical showroom or office where potential clients can come in for a consultation, then you need to include such details in your GMB listing. While Google does not require a physical address to verify your business location, plumbing + HVAC contractor can hide this information and define the areas that they serve. This way, they can set the cities, towns, and counties which they serve.

Define Services

This is a new addition to GMB, but an important one. Under every category, you can state the kind of services you provide, list their prices, and include a short description of each service.

We recommend that you list all services, including those you don’t offer. For instance, you may only do commercial plumbing + HVAC and not residential plumbing + HVAC . The more you make your business clear online, the less work your employees will do when qualifying jobs over the phone.

Consider Adding More Products

While retailers mostly use this feature, there are various ways that plumbing + HVAC companies can leverage the GMB product editor in their profile. For example, plumbing + HVAC contractor can use this profile to highlight specific brands/manufacturers, feature plumbing + HVAC products they recommend, or mention kinds of materials they work with.

Add Photos

Whether you are installing a new plumbing + HVAC system, repairing an existing one, or doing a full replacement, you are somehow engaged in some visually stunning projects.

We advise plumbing + HVAC contractors to keep adding new photos to their GMB profile. Make sure that the pictures are well framed, large, and showcase your work prominently. We don’t advise after and before photos unless they are within the same image file. Otherwise, clients may see before photos only and think that you did a poor-quality job. You can also include a video in your GMB profile, as long as it is within the recommended size.

Pro Tip: Make sure that you add a business name somewhere in the image. That way, if prospects come across your photos somewhere in the Google search, they will know where it is from.

Include Messaging and Request a Quote Option

According to a recent survey, over 40% of property owners prefer to book appointments with plumbing + HVAC contractors via online platforms, mobile app, and email. Google makes this hassle-free by adding a messaging or request a quote button on your GMB profile.

We recommend plumbing + HVAC contractors to download the Google Business App to their phones.

With this app, they can get alerts every time messages them and respond instantly via the app. Furthermore, this app will make it easy for them to respond to reviews, view stats, and add Google posts.

Create Google Posts

First launched in 2017, Google posts are great additions to your GMB profile. Just like a social media post, a Google post can contain an image, videos, and other characters of text. These posts will be visible in your GMB profile for only seven days. Plumbing + HVAC contractorare encouraged to keep making Google posts to promote their business online.

Answer Questions

Every Google My Business profile has an answers and questions section, which most plumbing + HVAC contractors do not monitor. Thus Google assumes that they are ignoring clients. You should try to check the questions that property owners are asking on your profile and provide helpful answers.

Request for Reviews

If you are just like other plumbing + HVAC contractors, your primary source of leads is through referrals from existing clients. Fortunately, your GMB listing allows these satisfied clients to promote your plumbing + HVAC business online through a Google review.

After completing any plumbing + HVAC job, you should ask your clients to leave a review on your Google My Business profile. This will benefit your business in several ways, increasing the number of reviews, maintaining or improving the star rating, and standing out from other plumbing + HVAC contractors online.

Benefits of an Optimized Google My Business Listing for Plumbing + HVAC Contractors

Getting your plumbing + HVAC business listed with Google My Business is a hassle-free way to get noticed when prospects are searching for your services online.

Here are a few advantages plumbing + HVAC business can enjoy by setting and optimizing their GMB profile:

Manage Your information 

When prospects are looking for your business through Map and Google searches, you can be sure that they can easily access your stress address, phone numbers, business website, and operating hours.

Collect Reviews

Your Google Map Listings is a great platform where you can gather reviews from satisfied clients and show them off to potential customers.

Interact with Clients

GMB profile allows reading and answering to reviews left by your clients while uploading awesome photos of your most recent project.

Get Insights

It will enable plumbing + HVAC contractors to know how customers search for their businesses and regions where they are coming from.

Boost Credibility

Property owners have various options when looking to hire a plumbing + HVAC contractor. So make sure that your plumbing + HVAC business looks dependable and credible by verifying your Google My Business profile.

Managing Google Reviews for Plumbing + HVAC Contractors

Your Google My Business profile comes with Google’s review system. When a property owner searches for your plumbing + HVAC business online, listings that will show up will be accompanied by an average review rating. For instance, if you have one 5 star review and 1-star review, your average rating will be 3.5. For this reason, the monitoring and generation of online surveys is a vital aspect of your Google My Business listing.

Once prospects/clients click on your GMB profile, they can view complete reviews, other than an aggregated rating. Whether the review is positive or negative, you should always try to respond, either complementing the client for kind words or attempting to fix a damaged relationship with unsatisfied customers. Always remember to use a professional tone and try to continue the conversation privately with the client, where possible.

Hire BlackStorm Plumbing + HVAC Marketing to Manage Your Company’s Online Reputation

Online reputation management helps plumbing + HVAC contractors to maintain positive brand identity in the eyes of potential or existing clients. As more plumbing + HVAC contractors understand the importance of online reputation management in growing their business, they devote more resources and time to manage their reputation online.

As a plumbing + HVAC contractor, you have many tasks to perform, from sourcing materials to fixing the plumbing + HVAC system, making it impossible to achieve your online reviews. That’s where the Blackstorm Plumbing + HVAC marketing team comes in to assist you in building trust, remove negative reviews, and improve your plumbing + HVAC keyword rankings.

Are you ready to manage the online reputation of your plumbing + HVAC business? Schedule a free strategy session to learn more about how our team can improve your plumbing + HVAC brand identity in the eyes of your clients.

 

ARE YOU READY TO DOUBLE YOUR LEADS AND SALES?

We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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