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Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Plumbing and HVAC Business

Before the widespread introduction of digital technology, most Plumbing and HVAC companies marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, Plumbing and HVAC companies need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing and HVAC Companies can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing and Heating & Air service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing and Heating & Air services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar, along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing and Heating & Air service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another Plumbing and HVAC company.

Here are some tips to help your Plumbing and HVAC business take advantage of online marketing:

Build a responsive website.

As a Plumber, you need to think of your website as a representation of your Plumbing and HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you?

Sixty percent (60%) of clients get information about Plumbing and Heating & Air using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a Plumbing and HVAC company.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for Plumbing and HVAC companies within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing and Heating & Air to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing and Heating & Air tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing and HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing and Heating & Air information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website, and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing and HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing and HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

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Growth Strategies Local SEO Paid Advertising PPC Promotion SEO Website Design

How to Acquire Plumbing and HVAC Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your plumbing company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results for Plumbing and Heating & Air. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Plumbing and Heating & Air website should be developed in a manner that guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Plumbing and Heating & Air terms are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.
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Promotion Website Design

Content to Add or Keep Off Your Plumbing and HVAC Website

Do you want to create an improved Plumbing and HVAC website for your company?
Would you like to draw in more clients than ever before?

Of course, every Plumbing and HVAC business owner wants a lot of potential clients to call them and to schedule jobs. But not all of them have the opportunity to interact with a high number of customers. This happens because there are certain types of content that might really scare them off the website, which means the chances of them becoming your customers will turn to dust.

Here are some things that might prevent you from getting more Plumbing and HVAC customers with your website:

Contact Info

It’s the critical element. People want to find you. They might have questions, or perhaps they want to buy. If your contact info is hidden somewhere on your website, any potential customer will just close the site altogether. Make the Contact Info very clearly visible.

Copied Content

Never copy articles or any kind of material from other sources. Make sure everything is original. If you’re spotted copying content, the potential customer will never come back to the website.

The overall look and style

A Plumbing and HVAC website doesn’t have to be loaded with all kinds of links and distracting things. Often times, a simple but clear website is preferred.
It is highly recommended to avoid unnecessary elements. They don’t only look cheesy and unprofessional, but they slow down the loading time. No one likes to wait, and most likely, no one will.

People associate a lousy website with terrible service.

That’s why your website needs to look flawless. Here you can apply the rule ‘less is more.’ Don’t add snowflakes, glittery areas, or anything that might be disturbing to the eye and even block the page. If it’s not essential for the brand, just set it aside.

If the users don’t get to see your website soon, they will just click away. That means they’ll make the sale with them too. Make things easy for them. This will also keep things simple for you like the more you complicate matters, the longer it will take to have a great website ready.

Links and navigation

How well can someone navigate? Is everything within reach, or do they have to hunt for information?
Have a good look at every page. Analyze if the viewers can quickly determine where is the information they need.
All the links to the home page should be easy to find. It’s best to avoid hyperlinks within the text as they usually tend to look pretty spammy, and that’s the last thing you want. Your Plumbing and HVAC business needs to look highly professional, and it’s a pity to ruin that by adding elements that shouldn’t be there.
Don’t ever forget the navigation bar on top as it will be the one that all the viewers will be looking for. Also, links should open in new windows to boost the time that the visitors spend on your Plumbing and HVAC website.

Pop-Ups

They are suitable for Plumbing and Heating & Air business, but they can be disadvantageous too if you go overboard and use too many of them. Go for pop-ups for email list signups. Make them useful by going for lighter ones that gray out the background. Don’t be too pushy with pop-ups, and instead use them rarely.

Photos and Sounds

Just forget about sounds that turn on automatically as a user enters a website. All of them will just close the window.
Not to mention how they might disturb the potential clients and annoy them. Not everyone can hear sounds. Some people view the website in places where they need to be silent.

If it’s necessary to have sound, require the viewer to press ‘Play.’ In this way, only who wants to hear something will do so.
Compressed photos are the way to go. Slow loading times lead to lost revenue. A Plumbing and HVAC website should contain compressed photos as the longer it takes to load, the less are the chances to attract the customer.

You only have a few seconds to captivate someone’s attention. Use them wisely, and don’t waste any moment with loading times. Good photos should be available immediately so the users won’t be forced to wait at all.

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Growth Strategies Website Design

5 Reasons to Update Your Plumbing/HVAC/Electrical Website

Top 5 Reasons Why You Need To Make Sure Your Plumbing/HVAC/Electrical Website Is Updated.

It is easy to set up your website the way that you want it and then just leave it alone, but I am here to convince you that you absolutely should not just leave it alone. If you have a plumbing business and you want it to be successful and remain successful you must attract new customers and work on your search engine rankings. If you aren’t updating your website then your plumbing business will suffer.

Let me tell you the top 5 reasons why:

1. First Impressions Will Make or Break You

Most customers will research plumbing companies online before making a phone call, even before they know what it is they may or may not want. If you are not putting your website first then you are ignoring an important component of your business’s future success. Make sure your website design is never flat or dull but also be careful and keep it easy to navigate and understand.

2. Make Your Presence Known

Obviously, when customers are searching for plumbing services and products online they are inundated with different businesses and advertisements to choose from every step of the way. It is crucial that your company can be seen more effectively, or at the very least, as effectively as the competition. Make sure customers viewing your site can find the information they need and the plumbing services they desire without moving on to your competitor’s site. This means you should have a page for each service that you offer, so if you offer 15 services you need 15 pages- one for each service.

3. Make Your Presence Known on all Platforms

Customers don’t just look for products and services from their desktops or PCs anymore. They are browsing websites on their lunch breaks or in the car from their cell phones or their tablets. Your business website has got to be mobile-friendly or you are losing business to your competitors. This also means making sure you are using all social media outlets you can to get the word out and make your presence known.

4. Make Your Website Reflect Your Business

This is yet another reason to keep your website updated, that I believe simply no one can argue with. Your plumbing business changes and you may offer new plumbing services or have different availability status or maybe you now offer a product that you didn’t offer before. Update your website! Make this information clear to your customer so that they aren’t receiving conflicting (and confusing) information that shows them your left-hand doesn’t know what the right one is doing. It just paints the wrong picture for your plumbing company and shows that you aren’t good at staying on top of things.

5. Be Smart About Paying for Basic Updates

Some people pay for their websites to be updated but fail to realize it takes days for these updates to occur. A content management system (CMS) is the way to go. You can use simple forms to update the content of your website immediately. Remember, search engines love new content and will grant websites that keep their content current and fresh better rankings.

We prefer WordPress.