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Marketing Reputation Management SEO

What Every Plumbing + HVAC Contractor Needs to Know About Online Reputation Management

As a plumbing + HVAC contractor, you might find yourself overwhelmed each day, with thousands of things to worry about and manage

But controlling and monitoring what property owners say about your plumbing + HVAC business online should be an easy thing to do.

Every plumbing + HVAC contractor needs a solid online reputation management strategy to dominate the local plumbing + HVAC market.

We live in a digital world where your online reputation can be your significant liability. Property owners are increasingly using Google as their sidekick before deciding whether they are going to hire you for services or go to your competitors.

As a plumbing + HVAC contractor, you need a robust online presence to thrive in the modern digital world.

Why is Online Reputation Management so Crucial for Plumbing + HVAC Contractor Today?

When you are starting your plumbing + HVAC business, there is little or no time to manage your online reputation.

More often than not, no customer is talking about your business online at that time.

But here is where the problem comes in.

As your plumbing + HVAC business expands and grows in your area, more property owners will start talking about your business online.

You need to monitor what they say and find.

Property Owners/Customers Care about Your Reviews

If customers are concerned about your reputation, then you should as well.

A recent study found out that over 80% of clients read online reviews to know which plumbing + HVAC contractor they are going to hire, and over more than 70% take an appropriate action based on what information found in those reviews.

 This shows that you could be losing a considerable chunk of plumbing + HVAC leads if your online reputation is not as impressive as it should be.

Online Reputation Management Tips for Plumbing + HVAC Contractors

There are tons of websites where property owners can leave online reviews. Still, this post will provide actionable online reputation tips for your business.

Claim All Your Listings

Your plumbing + HVAC company must claim all its business listing online. As a plumbing + HVAC contractor, you need to go beyond Google My Business Listing. Ensure that your information is accurate across the web so that, regardless of how a prospect finds you, they will have crucial contact details to reach out to you.

Ensuring that your contact details are accurate will help to create trust with clients and make your listing legit in the eyes of the customers. If a prospect finds your business on a review site or directory and finds out the number you have indicated out of service, they will assume that your business is invalid or you are out of business.

Another main reason why consistency across various business listing is crucial is that search engines like Google check for compatibility to determine your plumbing + HVAC company is valid or not. If there are different phone numbers and addresses across Yelp, BBB, Facebook, and Angie’s list plus other directories, Google will not rank your business highly because it will appear more illegitimate.

Finally, after you have claimed all your plumbing + HVAC business listings online, you can control what customers say about your company. Besides giving you a chance to update your contact details, you will be able to optimize your company description, add photos, and respond to client reviews.

Get More Online Reviews

Online reviews are among the first things that property owners look for to determine whether or not they are going to hire your plumbing + HVAC business. Let’s face; several factors need to be considered when hiring a plumbing + HVAC contractor. It is not like going to the beauty parlor or finding a movie shop- the plumbing + HVAC system is what stands between your family and the elements. You must trust the plumbing + HVAC contractor that you have hired to install, replace, or repair it.

If your plumbing + HVAC business does not have an excellent star rating average, or worse still doesn’t have any reviews, then you are losing an opportunity to acquire new clients online. It means that you need to start working hard to get more positive reviews online.

Although you are not supposed to bribe property owners to give you reviews or tell them what kind of review they should provide you, merely requesting for them is acceptable and an effective method of generating more reports online.

Respond to Reviews

Generating online reviews is a great step towards maintaining your plumbing + HVAC business online reputation. Still, your task is not done yet; you need to all reports (including the negative ones).

When you respond to negative reviews, share your version of the story with the one who left the review plus others who will read it. Unhappy customers always don’t know why things happened the way they did, and explaining it to them may diffuse the situation.

It is crucial, though, to own up the problem, even if you feel that it is not your fault. This does not imply that you have to take responsibility. Still, you should try to apologize for the bad experience they had with your plumbing + HVAC business. Never argue or insult a reviewer; if your tempers are high, given yourself time to cool off before you respond to a negative review.

One of the best methods of dealing with a negative review is to invite the reviewer to resolve the issue offline. This will save you from arguments or set the record straight with your customer on a public forum, and it shows that you are willing to rectify the bad experience.

Register for Google Alerts

When it comes to the online reputation of your plumbing + HVAC business, you cannot manage it properly if you set and leave it to gather dust. An effective online reputation management strategy means real-time, ongoing management, which implies that you have to know what customers are saying about your plumbing + HVAC business online.

One of the best methods to stay on top of what customers are saying about your plumbing + HVAC business online is to sign up for Google alerts. Google alerts are free, and you can use them to manage all types of things, including your plumbing + HVAC brand mentions. You can also use such signals to monitor what customers are saying about your competitors online, giving you the much-needed competitive advantage.

Hire BlackStorm Plumbing + HVAC Marketing to Manage Your Online Reputation 

The priority of every plumbing + HVAC business is its bottom line. Fortunately, our team will help you to develop a unique online review management strategy that will make you a top-rated plumbing + HVAC company in your area. They will automatically ask for reviews from customers after they have transacted with you.

There are several things that you can do to build and maintain your online reputation, and it can be overwhelming if you have other tasks that need your attention. That’s why you need to outsource your online review management to our team. If you need to know more about how you can manage the online reputation of your plumbing + HVAC business, schedule a free strategy session with our experts to see how our team can help you today!

Categories
Local SEO Marketing Reputation Management SEO

How to Make Your Plumbing + HVAC Business Get Found by Siri

How do clients search for your plumbing + HVAC business online?

Your plumbing + HVAC website may be ranked #1 in Bing and Google, but what about Siri?

According to a recent report by Pew Research, over 80% of Americans now own smartphones, and another study showed that over 90% of those phone owners use their device’s digital assistants. Iphone’s Siri is one of the most famous voice assistants that most people use to look for plumbing + HVAC products or services online.

 

As voice search and use of smartphones continue to increase, more and more clients looking for plumbing + HVAC contractor’s recommendations turn to Siri rather than to their search engines. If you don’t leverage Siri to get found by prospects, you are losing leads to your competitors.

 

More and more plumbing + HVAC contractors ask us how they can get found by Siri when prospects look for their products or services via voice search. The good news is that getting your plumbing + HVAC business findable on Siri is super simple. Without further ado, let us dive in to understand why and how to get your business found by Siri.

 

Why Should Your Plumbing + HVAC Business Get Found by Siri?

Siri is very famous with iPhone users, and that popularity is on the upward trend, as new iPhones with Siri enhancements to Siri continue to be released in the market. Siri offers notable advantages to users. Here are some reasons why you need to put Siri to work for your plumbing + HVAC business:

Plumbing + HVAC Company Listing

As voice search gets smarter and smartphones increase, more and more prospects seeking local plumbing + HVAC services are turning to Siri than Google. To that end, ensure that your plumbing + HVAC company is listed on popular maps like Google Maps and Apple Maps, as well as sites like Yelp, Foursquare, Citysearch, and Google Places. Ratings and reviews from local sites help your plumbing + HVAC business to get found on Siri.

Banking and Payments

Siri allows you to send money verbally to suppliers or vendors through apps such as Square Cash, Venmo, and PayPal. For instance, you can say, “pay supplier X $230 with Venmo.” The good thing is that you don’t require to download the app-just utilize the cards that are already in your wallet.

Time Management

There are many hours in each workday, and when you want things done in sequence and quickly, Siri will help you set the time limits of each task. This will help to improve the productivity and morale of your employees.

How to Get Found by Siri as a Plumbing + HVAC Contractor

Siri utilizes Apple Maps to locate businesses, so the first thing you need to do right now is to list your plumbing + HVAC company on Apple Maps.

Here is how you can check if your plumbing + HVAC business is currently listed on Apple Maps:

-Grab your iPhone and tap on the Maps icon

-Go to the search box and type your plumbing + HVAC business name

-If you see the name of your plumbing + HVAC company, then you are on Apple Maps

-If you don’t see the name of your business, it means that your company is not listed on Apple Maps.

If you did not see your plumbing + HVAC business in Apple Maps, then you need to add it manually using the Apple Maps Connect Website.

Here are some actionable tips to add your plumbing + HVAC business on Apple Map Connect:

-Open your browser in an iPad or computer

-Visit https://mapsconnect.apple.com/

-Click the Sign-in button

-Enter your Apple ID

-Keep your phone near in case they request for a security code

-Once signed-in click the “add place” link at the top of your page

-Enter your plumbing + HVAC company name and city in the queries box.

-If your business appears, click the listing to begin the process of claiming it.

-If your company does not show up, click the link again and “Add New Place.”

Here’s how your Plumbing + HVAC Company can Get Found on Siri

Get on the Map First

One of the most popular applications of voice search is to ask for directions, and over 80% of prospects who perform a voice-based local search are likely to use driving directions on smartphones. Here’s how to ensure that those prospects can find your business on Siri: Apple Maps: Go to Apple Maps Connect and enter your Apple ID to list your business.

List Your Plumbing + HVAC Business on Local Directories

Siri depends heavily on local listings; therefore, make sure that your plumbing + HVAC company is listed on every local directory site you can find like Yelp, Citysearch Four Square, amongst others. Most Siri searchers ask for a plumbing + HVAC contractor near me; thus, your proximity to them can make a huge difference, but if your business is listed on major directory sites, it could stand above other competitors in the market.

Be Consistent to Get Found by Siri

Check all your listings to make sure that they are consistent in terms of spacing, abbreviations, and even spelling. If your business is listed as Acme, Inc at 101 Main Street and Acme at 101 Main Street at another, then Siri might assume that those are two separate business entities. Go through your listings to make sure that your listings are consistent with your plumbing + HVAC website as well.

Keywords are Crucial to Getting Found by Siri

Use highly descriptive keywords about your plumbing + HVAC business in the listing and on your plumbing + HVAC website. The more Siri understands your business, the higher the chances of recommending your company to prospects.

Claim All Your Local Listings

Siri gives priority to legitimate plumbing + HVAC companies, and you can make sure that your company is legit by claiming all the listings in your plumbing + HVAC website. The process is simple, as you only need to visit the local directory site and click claim your business page and look for your company name.

Get online Reviews to be found by Siri

Siri uses reviews and ratings to determine which plumbing + HVAC business to recommend, so ask clients to post reviews, rank your business as much as possible, and give more details about your services.

Beef Up Your Tags

Use schema microdata and rich snippets on your plumbing + HVAC website; include crucial information like your address, operating hours, and phone number, to make it easier for your plumbing + HVAC business to get found on Siri.

Blackstorm Plumbing + HVAC Marketing Will Help Your Business Get Found by Siri Almost Instantly

Voice search popularity will continue to increase as more sophisticated smartphones hit the market. To keep abreast of this trend, you should make your plumbing + HVAC website voice search ready. At Blackstorm, we have a team experts who will help your plumbing + HVAC website get found by Siri almost instantly.

We are full-service plumbing + HVAC marketing agency that specializes in website design, search engine optimization, social media marketing, and reputation management. We have more than ten years of experience in creating internet marketing campaigns that drive results. Our experts know how they can adapt your SEO strategy for voice search.

If you are searching for reputable plumbing + HVAC marketing agency that drives results, then look no further than Blackstorm Plumbing + HVAC Marketing.

Our clients can bear witness that we over-deliver on our promises. We have countless positive testimonials that attest to the great work we do for our customers.

Get Found by Siri Today

If you are ready to begin optimizing your plumbing + HVAC website for voice search, then kindly schedule a free strategy session with our experts to get your business listed with Siri today.

We look forward to hearing from you!

 

 

 

 

 

 

 

 

 

 

Categories
Growth Strategies Marketing Reputation Management SEO Uncategorized Website Design

Voice Search SEO: Strategies and Optimization Tips for Plumbing + HVAC in 2021

 

Create unparalleled customer experience; outrank your competitors and Book More Jobs with Voice Search SEO

 

As many plumbing + HVAC contractors know, SEO is a dynamic field, yet it is an essential component of any internet marketing strategy, as discussed in our previous blog post.  The trend for searching online has changed as well. Nowadays, property owners use voice search to look for plumbing + HVAC services or products online.

With voice assistants such as the Amazon Alexa and Apple’s Siri becoming mainstream in most American homes, your plumbing + HVAC business must have a voice search strategy to stand above the competition. So what does voice search entail, and why is it making waves in plumbing + HVAC marketing? And, why is voice search so important for your plumbing + HVAC business? You will be surprised to know how ignoring this emerging plumbing + HVAC SEO trend could adversely affect the traffic and visibility of your plumbing + HVAC website. Read on to get all your voice search queries answered.

What is Voice Search? 

Voice search is a speech recognition technology that allows property owners to use the voice command to search your plumbing + HVAC website or app. Users here conducts an online search by saying the terms aloud instead of typing them in the search query box. Property owners use voice search because their hands are full since it is quicker to speak than type, plus you don’t need a screen or keyboard.

Reasons Why Voice Search is Making Waves in Plumbing + HVAC Marketing

Nowadays, most of your customers are finding your plumbing + HVAC business through Google. They simply turn to Google and type (plumbing + HVAC service type) contractor in (name of the town or city) and hire the plumbing + HVAC contractor who pops up on the first page. But now, with the rising popularity of Google assistants, Siri and Alexa, the game of search is changing. Why? Since people don’t speak the same way they do when typing on the search query box, thus all the keyword research you have done using your internet marketing may no longer be helpful.

 Plumbing + HVAC contractors who want to remain visible to property owners in the coming years will be required to find a way to incorporate voice search into their internet marketing strategies because of the following reasons:

A Voice Search Strategy Can Improve User Experience.

Implementing a voice search strategy not only helps your business to remain relevant but also creates a unique customer experience that can foster relationships and increase brand royalty.

Since Google Assistant and Alexa can differentiate between voices, they provide insights about users that result in more personalized content and messages, which is fantastic for improving user experience. Furthermore, voice search technology can help users to interact with your plumbing + HVAC brand more naturally and seamlessly, thus encouraging loyalty and retention.

Lastly, voice search interactions take less time than text-based ones, which is more convenient for busy property owners who expect instant gratification and stellar experience every time they interact with your plumbing + HVAC brand.

Voice Search Affects Your Plumbing + HVAC  SEO 

Another primary reason plumbing + HVAC contractors must incorporate voice search into their internet marketing strategies, is because voice search affects plumbing + HVAC SEO best practices.

One of the main reasons for such changes is the phenomenon that people interact with search engine queries differently, whether on voice or text. Voice searches tend to be longer than text-based searches, and you can solve this by including long-tail keywords in your content.

 Similarly, voice search is going to impact SEO by increasing the importance of Local SEO because many mobile searchers have a local intent, such as identifying a plumbing + HVAC contractor in the nearby city or town.

 

Furthermore, Google Assistant seems to concentrate more on the featured snippets when giving answers to users. This means that your plumbing + HVAC business has to incorporate such best practices in your plumbing + HVAC SEO campaigns.

 

Plumbing + HVAC contractors Use Voice Search to Drive Traffic

Although the benefits of voice search have not been exploited fully, one thing is clear that plumbing + HVAC contractors who will implement voice search strategies will be rewarded with high plumbing + HVAC website traffic. When a voice assistant provides an answer, it also prompts the user to visit the plumbing + HVAC website in which the response was pulled from.

For plumbing + HVAC contractors, that are successful with voice-optimized SEO; this could imply a boost in traffic if your plumbing + HVAC business appears typically as a top result or a featured snippet that provides solutions to users.

A Unique Voice Search Strategy Helps Your Plumbing + HVAC Business to Outrank the Competition

Having a plumbing + HVAC voice strategy is not just crucial for ensuring that your clients can find your business online, but also prevents prospects from visiting your competition instead.

For instance, if your competitors have implemented a voice search strategy and your business has not, they will rank high in search engines and thus be found more by clients. At the moment, voice search still is a new concept; therefore, many plumbing + HVAC contractors have not jumped into the bandwagon, allowing your business to stand out from them.

Voice Search Helps Your Business to be Available for Clients When They Need Your Services

 The fantastic thing about voice search is that property owners tend to use it when they need specific plumbing + HVAC services or products speedily. Nowadays, consumers are looking for services or products that they are going to use at that moment. For plumbing + HVAC contractors, who have adopted voice-optimized SEO, it means that their business will be at the top of the results page when homeowners need plumbing + HVAC services and obtain traffic.

 Just like mobile-first indexing changed the digital marketing landscape and forced plumbing + HVAC websites to change from the conventional form of SEO, voice search will do the same. Because of this, your plumbing + HVAC business needs to create a voice search strategy that will help stay ahead of the curve. Fortunately, this post will provide helpful tips to make your plumbing + HVAC website voice-search ready in 2021.

How to Optimize Your Plumbing + HVAC Website for Voice Search Results

Implement Structured Data

Schema markup or structured data is one of the crucial factors that assist search engines in classifying and organizing your content. In simple terms, this data helps Google to understand information on your plumbing + HVAC website. Having this information will not impact rankings directly, but it will allow you to appear in voice search and featured snippets results.

Using schema markup is crucial for local plumbing + HVAC contractors because property owners usually search for office hours, a phone number, or address. By listing all the details about your plumbing + HVAC company, you stand a good chance of getting conversions, improved digital footprint, and better rankings.

How do you implement structured data on your plumbing + HVAC website? If you are using WordPress, look for schema plugins, and you will see hundreds of schema markup functionalities. If your hands are full, consider outsourcing your SEO to a reputable plumbing + HVAC marketing agency.

Claim Your Google My Business Listing

To ensure that your plumbing + HVAC business is ready for local search, you will want to claim and optimize your Google My Business profile. Include accurate contact details and the name of your business, operating hours, and correct phone number. It is also advisable to write a short description of your business and the plumbing + HVAC services/products that you provide. Be sure that your information is consistent in all the directories. Finally, make sure that you select a category that corresponds with your business.

You should also try to add high-quality images that depict the services that your business offers and you plus your employees. This will help to build trust among property owners searching for your plumbing + HVAC business. One effective way to make prospects find your plumbing + HVAC business is to include business contact details at the header or footer of your website.

Speed Up Your Plumbing + HVAC Website

Prospects/ clients using voice search can be in a hurry; after all, voice search is faster than typing a query in a search query box. To ensure that you achieve your prospect’s need for speed, make sure that your website loads in less than three seconds. Page speed is a crucial factor that influences search engine rankings.

You can use various tools like Google’s page speed insight to check your plumbing + HVAC website loading time. The good thing with this tool is that it gives you numerous suggestions on how to improve your page speed. Ensure that you prioritize visible content, minify CSS & HTML, optimize images, eliminate unnecessary plugins and theme elements, and implement browser caching.

Make Your Plumbing + HVAC Website Mobile Friendly

As a plumbing + HVAC contractor, creating a mobile-friendly experience should be the core of all your optimization efforts. After all, the majority of voice search queries occur in mobile devices. When optimizing your plumbing + HVAC website for mobile devices, you need to remember the following things:

-Use mobile-responsive plumbing + HVAC website design to create unparalleled user experience across numerous devices.

-Avoid using flash to add media or effects on your site instead use HTML5.

-Make your site easy to navigate by making clicks and links significant enough to read.

 If you want to know whether your plumbing + HVAC website is compatible with mobile devices, try out a mobile-friendly compatibility test on Google.

Focus on Long-Tail Plumbing + HVAC Keywords

Short-tail keywords are slowly becoming less relevant in conversational search queries, and the trend is bound to continue in the coming years. Prospects using voice search ask direct questions, to obtain more relevant answers. That’s where long-tail plumbing + HVAC keywords come in.

Long-tail keywords are generally specific. As the name suggests, these are keywords that are longer than a typical search query. Prospects act like they are conversing with a human being during a voice search.

For example, when typing a search query, a prospect uses relevant keywords like best plumbing + HVAC contractor in Tennessee. While conducting a voice search, a prospect might ask, Hey Siri (or Ok Google), where can I get the best plumbing + HVAC contractor in Tennessee? Therefore, it is highly recommended that you find and utilize conversational keywords that prospects would use while talking. You need to find long-tail keywords and include them in your content.

Improve Your Online Reputation

As a plumbing + HVAC contractor, you already know that bad reputation (whether offline or online) can adversely affect your voice search rankings-Google even shows ratings on a scale of 1 to 5 (1 star being described as worst, 4-5 shows your business is the best. If you want to improve your prominence on result pages, make sure that clients/ prospects are talking positively about your business.

Client testimonials are another effective way of proving your trustworthiness and authority. So are positive mentions on Home advisor, Social media, and Yelp. Fortunately, Blackstorm Plumbing + HVAC Marketing can help your plumbing + HVAC reputation by sharing positive client testimonials on your website, collecting reviews from your previous clients.

Stay Ahead of the Game by Implementing a Voice Search Strategy in Your Plumbing + HVAC Website Today

In today’s competitive plumbing + HVAC landscape, your plumbing + HVAC business needs to stay ahead of the curve. If you want to stand out from other plumbing + HVAC contractors, voice search SEO is something that you cannot afford to ignore.

Voice search allows your business to create an unparalleled customer experience. Stay ahead of the curve is what we believe in here at Blackstorm Plumbing + HVAC Marketing. That, combined with our primary focus on the plumbing + HVAC industry, makes us the best choice for your digital marketing needs. As a plumbing + HVAC contractor, you might have worked with different marketers who don’t know the ins and out of your industry.

Now that you have understood what voice search is and why every plumbing + HVAC contractor is swearing by it, its time to improve your SEO strategy to incorporate this new trend.

If you need help finding experts to create and implement voice search strategy in your plumbing + HVAC business, schedule a free strategy session with our SEO professionals today.

 

Categories
Graphic Design Growth Strategies Identity Lead Generation Marketing Reputation Management

The Importance of Branding in Your Plumbing + HVAC Marketing Campaigns

The plumbing + HVAC industry is a competitive field, and as such, your plumbing + HVAC marketing efforts must be impeccable to outshine your rivals to obtain the leads that you require. But with all the marketing and advertising options available, how do you brand your plumbing + HVAC company productively? In the modern world, internet marketing outshines all advertising channels in terms of reach and ROI. However, this does not imply that all your plumbing + HVAC marketing dollars should be utilized in the digital world. Professional plumbing + HVAC marketers know that a great advertising campaign contains multiple marketing messages and channels. This post will explain why you should not ignore branding in your plumbing + HVAC marketing. But first, let us explain the basics.

What is a Plumbing + HVAC Brand?

Before we dive into the features that drive a plumbing + HVAC brand, let us first know what a plumbing + HVAC brand is.

Your plumbing + HVAC brand is a message that guides consumer expectations and attitudes through its distinctive personality.

Your plumbing + HVAC brand consists of tangible elements that create authority and visual identity. This includes your color palette, logo, letterhead, marketing materials, company signage, and signage, amongst others.

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” ((American Marketing Association)

Branding revolves around telling your plumbing + HVAC business story in a way that makes you stand from the competition.

Branding your plumbing + HVAC business can make booking jobs easier.

The tricky thing for most plumbing + HVAC contractors is that many branding campaigns don’t have a good to measure ROI (Returns of Investment).

What is a Plumbing + HVAC Brand Identity?

A brand identity develops a face for your business. A brand identity is what plumbing + HVAC contractors create before they launch a plumbing + HVAC brand. This is mostly overlooked when starting a plumbing + HVAC brand. Many plumbing + HVAC contractors never had a brand identity launched because many plumbing + HVAC contractors don’t take time to establish one. Well, the good news is never too late to develop. Thus, putting a face on your plumbing + HVAC business is a continuous process.

Why Would Plumbing + HVAC Branding Make Booking Jobs Easier?

Ponder about this for a second.

Property owners are nowadays skeptical than ever.

There are thousands of plumbing + HVAC contractors in most cities. There are endless options for clients.

With a few taps on their phone, they can call and get a quote from any plumbing + HVAC contractor they want. However, for many property owners, they don’t have endless options; they just want to hire a plumbing + HVAC contractor who can solve their problem.

They are searching for a plumbing + HVAC contractor who is honest, fair, and capable. Most of them have had bad experiences with the storm chasers.

You have to conquer the initial skepticism and terrible client experiences. The best method is to portray your expertise and engagingly do this.

Branding is about conveying your story.

It’s about showcasing your expertise.

It revolves around grabbing your prospects/clients’ attention.

What do you think clients will do when it comes to a company that’s a ghost vs. a branded plumbing + HVAC company?

The plumbing + HVAC contractor who has more proof of expertise is going to win all the time.

When your plumbing + HVAC marketing messages catch their attention, offer proof of your expertise, and conveys your story, that’s when you will begin to dominate the plumbing + HVAC landscape in your area.

How Plumbing + HVAC Contractors can Brand their Business

 Video Testimonials

In your plumbing + HVAC business, you are always searching for ways of improving your brand awareness and reputation. Perhaps you invest more money and time into various marketing campaigns in the hope of acquiring new clients and drive more conversions.

However, there is no advertising strategy that is as powerful as word of mouth. You can take your plumbing + HVAC business ahead of the competition if you can leverage the power of video testimonials. Videos testimonials are the most powerful tools for improving your plumbing + HVAC brand.

A well-designed Plumbing + HVAC Website

Your plumbing + HVAC business needs a well-designed website to generate leads online, promote goodwill among clients, and deliver strong brand messages. Property owners use the web in large numbers every day. Even if you are a small plumbing + HVAC contractor, the odds are that property owners have used the internet to search for your website. The primary purpose of a plumbing + HVAC website design is to engage prospects and convert them into clients. So, you need to hire a reputable plumbing + HVAC marketing agency to create a stunning website that will help to improve your brand.

Positive Online Reviews

A considerable percentage of property owners turn to online reviews before making their purchasing decision. In fact, word of mouth referrals are the best type of advertisement, and in the modern world, they are generally in the form of positive reviews. The rise of their importance represents a fantastic opportunity to promote your plumbing + HVAC brand successfully. Therefore, you need to partner with a credible plumbing + HVAC agency to manage your plumbing + HVAC brand reputation.

Sponsorships

Launching a new plumbing + HVAC business is a milestone that is worth celebrating. However, keeping that business afloat after you open for operation is a wholly unique game. There is an ample opportunity to get referrals and leads through sponsorships. A sponsorship partnership does not have to be based on monetary exchange. It can be casual. If you recommend other plumbing + HVAC partners for jobs that you don’t specialize in, you are likely to receive the same treatment. Working with other contractors in the plumbing + HVAC industry is an easy way to increase sales and improve your plumbing + HVAC brand awareness.

Uniforms

How your business van and employees appear in public is exceptionally essential. Your employees cannot storm a client’s home with a rusty truck with no contact details or logo. Neither can they stand in front of customers wearing tattered jeans or shaggy trousers.

Your employee’s appearance indicates the level of respect they have for your clients and showing up when they are dressed like the above shows disrespect. The plumbing + HVAC business is categorized under the service industry, and employees in the service businesses must appear professional at all times.

A professional appearance does not imply that they will come to work with suits every day. A proper uniform with your business logo embedded on it will improve your plumbing + HVAC brand awareness among prospects/ clients.

If you invest in the things discussed above, you are going to have reliable plumbing + HVAC brand.

What Are the Major Advantages of a Strong Plumbing + HVAC Brand?

  • A reliable plumbing + HVAC brand helps to build customer recognition
  • It skyrockets the results of your digital marketing campaigns
  • A strong plumbing + HVAC brand makes booking of new jobs easier
  • It will help you to obtain more plumbing + HVAC referrals.
  • It increases credibility and ease of purchase.
  • A strong plumbing + HVAC brand differentiates you in the market.

Create Your Plumbing + HVAC Brand Today

Over the years, we have interacted with many plumbing + HVAC contractors across the globe.

The plumbing + HVAC company that invests in branding gets excellent results out of their internet marketing campaigns.

Those with positive online reviews, video testimonials, and well-designed, mobile-friendly plumbing + HVAC websites always achieve good results than those who don’t.

If you know that branding will help your plumbing + HVAC business acquire more leads, why don’t you invest in getting strong plumbing + HVAC brand? Schedule a free strategy session with our experts to know how to create a strong plumbing + HVAC brand today!

Categories
Reputation Management SEO

How to Get Found on Voice Search: Ready-to-use Strategies to Attracting More Plumbing + HVAC Clients by Leveraging the Internet.

Increase your Website Traffic, Stay ahead of the competition and boost your revenue with voice search optimization.

 Voice search is not a marketing fad, but a critical aspect of growing your plumbing + HVAC business online. Making sure that your plumbing + HVAC business is found on voice search puts you ahead of the curve. Analysts predict that half of all the online searches in 2020 will come from voice search. So, if you have not prepared your business for voice search, then you might be losing leads/clients to your competitors.

 In today’s modern world, property owners have the power to find professional plumbing + HVAC services when they want it. With the increased use of digital voice assistants, making sure that gets noticed on voice search is essential to your plumbing + HVAC SEO success. This post will provide simple tips to help your plumbing + HVAC business get found on voice search and make more money in 2020.

So, here is the most crucial question: will your plumbing + HVAC business get found on voice search results in 2020?

 Not sure? 

Well, here are the five essential strategies that will help your plumbing + HVAC business get found by prospects/ clients on voice search results! 

Strategy #1: Get Your Plumbing + HVAC Business Listed in significant directories and be found in Voice Search Results.

 Getting your plumbing + HVAC business NAP (Name, Address, and Phone number) details listed on major directories like Yelp, Google My Business, and Facebook can help to improve the traffic and make your business visible on voice searches. You need to ensure that your listings are accurate and consistent across all the directories.

Here are some simple steps that you can take to ensure that your business is listed:

-Make a list of all major directories and plumbing + HVAC-specific directories that you want your business listed on, and add a business to these listings.

-Create a spreadsheet that outlines the kind of information you wish to include in these listings.

-Write a short description that you can add to your plumbing + HVAC business listing

-Add unique photos to your plumbing + HVAC business listing.

Pro tip: You can also automate your business listing to improve your plumbing + HVAC business online presence.

 Strategy #2: Collect Online Reviews to Get Found on Voice Search

If you were to conduct an online search of the best plumbing + HVAC contractor around you, you would notice that the ones that appear on top of Google search have four stars ratings and above. You can easily infer that the high number of positive reviews your plumbing + HVAC business has, the higher chances of getting found on voice search results.

Here are some tips to generate more positive reviews for your plumbing + HVAC business;

-Ask from clients. According to a study, more than 60% of property owners leave a review when they are requested to. That said, you need to make sure that the process of generating reports is not a cumbersome one.

 -Send a review generation pamphlets that direct your clients to leave a review on major review sites.

-Automate your review generation system

Another crucial task that can help you to make the most out of voice search results is a local review schema. Once you incorporate a review schema on your plumbing + HVAC website, you will let the search engine crawlers to understand your website details and present it to Google as snippets. Your online reputation matters when it comes to getting found in voice search results.

This is what most plumbing + HVAC marketers will call position zero; your plumbing + HVAC business information will show up in the local three-pack. Voice assistants will utilize this information to find the best-suited voice search results.

 Strategy #3: Optimize for Long-tail Keywords to get found on Voice Search

When you are researching your keywords online, make sure that you target the long-tail key phrases that property owners would use when searching for your services or products. Put merely, spoken search queries are more extended than text-based questions. For instance, if you are searching for a plumbing + HVAC contractor near you, you will just type “best plumbing + HVAC contractor Nashville City” But if you are conducting a voice search, you can say, “Ok, Google, where can I get the best plumbing + HVAC contractor in Nashville? “

The difference in phrasing separates keyword applications for voice search and type search. Hence, you need to develop ways to optimize for long-tail keywords in your content. Besides using the long tail conversational keywords, you need to optimize your keywords for “Near me” searches.

 Strategy #4: Make Your Plumbing + HVAC Website Mobile-first to get found on Voice search

If you want your plumbing + HVAC business to appear on voice search results, then make sure that your plumbing + HVAC website is optimized for mobile devices.

Here are  the two crucial reasons why mobile-friendly websites get found on the voice search results;

-Property owners are increasingly using their mobile devices to conduct voice search results queries.

-Based on this, search engines like Google announced that their algorithms would include mobile versions of the plumbing + HVAC website as a ranking factor.

To optimize your plumbing + HVAC website for mobile, you need to use a responsive design that will adapt to all sizes of mobile screens.

 Here are some tips that will make your plumbing + HVAC website mobile-friendly:

Make sure that your content is optimized for smaller screens and especially for the fat finger

You need to ensure that your site speed is not affected by elements like content that takes long to load or large images. Ideally, your plumbing + HVAC website should load in less than three seconds.

If your website has both adaptive and responsive design, then make sure that you have content for both styles.

 Strategy #5: Leverage Featured Snippets to get found on Voice Search Results

 A featured snippet is synonymous with a clipping from a magazine or newspaper. It highlights specific details from an organic search result in a list, table format, or paragraph. Most marketers will call it to position zero. Besides, a featured snippet contains a page title and a link to the page.

Why Does Getting Found on Voice Search Matter to Your Plumbing + HVAC Business?

With over one billion voice searches conducted every month, investing in a well-crafted voice search strategy is worth for your plumbing + HVAC business. Here are some compelling reasons why you need to invest in getting found on voice search results:

-Voice Search SEO Improves the Online Visibility of Your Plumbing + HVAC Business.

In today’s digital world, the search is crucial to growing your plumbing + HVAC business. More than 80% of clients first conduct research online via Google, Bing, or Yahoo before they buy your plumbing + HVAC service or product. That’s why, if you want to reach prospects, prioritize search in your plumbing + HVAC marketing campaigns.

While voice search concentrates on position zero rankings, that position requires typically that you rank on the first page of Google. For example, a study by Ahrefs showed that over 70% of featured snippets come from the first three websites in the search engine results.

That is why our experienced plumbing + HVAC marketers not only optimize your website to earn a featured snippet but also to rank on the first page of Google. This technique increases your online visibility in different ways.

Once your plumbing + HVAC website gets ranked on position zero, you can increase your online visibility to clients who use voice search. This has a triple effect on your business from receiving countless calls from clients to booking more plumbing + HVAC jobs.

-Getting found on voice search Increases Your Plumbing + HVAC Website Traffic

While featured snippets dominate voice search, so do long-tail keywords. For example, a study by Ahrefs showed that more than half of featured snippets appear for long-tail keywords, not short-tail keywords.

That implies that there is a high chance of voice search driving relevant traffic to your plumbing + HVAC website. If your featured snippet responds to a user’s question, they will click on the snippet to learn more about your service, product, or topic- depending on their voice-enabled device.

In most cases, these are people in your target audience.

 They would like to know the kinds of plumbing + HVAC system available plus the cost associated with such repair and installation. Once a prospect arrives at your plumbing + HVAC website, you can try to keep them engaged through content marketing. By ranking on position zero across several keywords, your plumbing + HVAC business then increases its traffic potential.

-Getting Found on Voice Search Improves Your Conversion Rates

 With over 80% of Americans owning a smartphone, it is becoming a trend for clients to search while on-the-go. For local plumbing + HVAC contractors, this trend has positive benefits (and that makes partnering with reputable plumbing + HVAC SEO agency a must). Local plumbing + HVAC searches, which are mostly conducted on mobile devices, have a conversion rate of over 80%.

In this case, the advantage of your voice search optimization is that the Amazon Echo, Siri, or Google Assistant will reference your company when a prospect asks about a plumbing + HVAC contractor near them, in such a scenario, these devices will pull up your Google My Business listing. This can lead to more booked jobs.

Our voice search optimization services can help your plumbing + HVAC business improve its conversion rates. If you want to create a subscriber list for your email marketing campaigns, for example, getting featured snippets in the search results can result in a conversion.

For example, your ultimate guide on plumbing + HVAC may include a clear call to action that requests users to become part of your mailing list. Based on the quality of your content, probably many readers will register to get more content from your business.

In this scenario, your content marketing, voice search optimization, and email marketing work together.

That kind of integrated internet marketing strategy is critical. It is also one of the reasons why most plumbing + HVAC contractors partner with full-service digital marketing agencies like Blackstorm Plumbing + HVAC Marketing. We strive to deliver personalized performance-oriented online marketing services to plumbing + HVAC contractors.

Getting found on Voice Search Drives Revenue to Your Plumbing + HVAC Business

There is no doubt that the voice search creates income for your plumbing + HVAC business. In some cases, it collaborates with your other online marketing services to achieve that.

For instance, it can generate a new client/lead through an email newsletter registration.

Your email marketing strategy can then guide the prospect down to the buying funnel leading to a conversion.

When it comes to our plumbing + HVAC marketing services, from reputation management to voice search, it is crucial to our experts that you get a good return out of your investment. That’s why you can rely on our experts to develop a voice search optimization strategy that will improve your plumbing + HVAC sales.

-Getting Found on Voice Search Improves Your Plumbing + HVAC Brand Awareness

With voice search, you can also strengthen your plumbing + HVAC brand awareness campaigns. Improved brand awareness among your prospect can lead to other advantages like more sales and conversions for your plumbing + HVAC business.

Clients who use voice search on their phones see the featured snippet provided by Google Assistant or Siri. That featured snippet contains particular details about your business, like your plumbing + HVAC website URL.

In most cases, your URL includes your business name. As prospects continue to conduct voice searches around a specific topic, your plumbing + HVAC website will continue to pop up in those voice searches. That portrays your plumbing + HVAC business as a trusted resource for matters related to plumbing + HVAC.

As your brand awareness grows, clients will come to trust your business and hire you for services.

Why Choose Blackstorm Plumbing + HVAC Marketing Voice Search Optimization Services? 

For many years, plumbing + HVAC contractors across the United States have trusted Blackstorm Plumbing + HVAC Marketing for their internet marketing needs. With a team that is comprised of plumbing + HVAC marketing experts and proven strategies, we are a performance-driven agency focused on growing your plumbing + HVAC business online.

Learn more about what makes us different from other plumbing + HVAC marketing agencies:

 We are Knowledgeable and Certified: With more than ten years of experience, we understand it can improve the online presence, boost traffic, and drive revenue for your plumbing + HVAC business. All our team members are certified and remain abreast of the latest changes in the plumbing + HVAC industry to deliver exceptional results to our customers.

Unparalleled Satisfaction: We do provide more than result-oriented strategies for our clients. We offer personalized services dedicated to our customer’s goals. That’s why we have a customer retention rate of more than 90%, and our recommendation score is 500% higher than the plumbing + HVAC industry’s average.

Data-Driven Strategies: As a marketing agency that is driven by results, we concentrate on creating customized voice search solutions for your plumbing + HVAC business. Our team can help to craft and implement data-driven strategies to meet your plumbing + HVAC business goals.

Ready to partner with Blackstorm Plumbing + HVAC Marketing? 

 If you are searching for voice search optimization services to help you generate more revenue, trust Blackstorm Plumbing + HVAC Marketing. With hundreds of satisfied customers and more than ten years of experience, you can rely on our experienced team to deliver the best results for your plumbing + HVAC business. Schedule a free strategy session to know how we can help to get you found on voice search results today!

 

 

 

 

 

 

 

 

 

Categories
Lead Generation Promotion Reputation Management

Have a Happy Client? Ask for a Testimonial

As with any other service business, word of mouth is an excellent tool to promote your plumbing + HVAC business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which plumbing + HVAC company will deliver the best user experience.

As a plumbing + HVAC contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

 

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

 

What Constitutes a Good Plumbing + HVAC Testimonial?

As a plumbing + HVAC contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

 

Although it might be superb to hear that a particular homeowner finds your plumbing + HVAC services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your plumbing + HVAC business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient plumbing + HVAC system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

 

-Conduct Interviews and Surveys to Get Plumbing + HVAC Testimonials 

Of course, you can’t select testimonials to feature on your plumbing + HVAC website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your plumbing + HVAC business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

 

-Use Social Media to Ask for Plumbing + HVAC Testimonials

It usually is hard to get plumbing + HVAC testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your plumbing + HVAC company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

 

Since most property owners use their social network profiles several times each day, interacting with your plumbing + HVAC business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

 

-Offer Incentives to Get Plumbing + HVAC Testimonials

Property owners respond very well to free quotes and discounts, and plumbing + HVAC contractors can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free plumbing + HVAC inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

 

Where to Put Testimonials on Your Plumbing + HVAC Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

 

-Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

 

-Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

 

-A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your plumbing + HVAC website.

 

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your plumbing + HVAC business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

 

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a plumbing + HVAC contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your plumbing + HVAC business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

 

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your plumbing + HVAC business reputation. As a plumbing + HVAC contractor, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable plumbing + HVAC marketing agency to manage the online reputation of your business.

 

At Blackstorm Plumbing + HVAC Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your plumbing + HVAC business. Schedule a free strategy session to see how our experts can help your plumbing + HVAC business stand out online today.

 

 

 

 

 

 

 

 

Categories
Promotion Reputation Management Website Design

What to do if Your Plumbing + HVAC Website is hacked?

Build trust, Increase Dwell time and Get qualified leads online with a secure plumbing + HVAC website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your plumbing + HVAC website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a plumbing + HVAC contractor figuring out your next course of action may be your biggest headache. This post will help you to understand why plumbing + HVAC websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many plumbing + HVAC websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

 

Why Would the Bad Guys Want to Hack Your Plumbing + HVAC Website?

Quite often, plumbing + HVAC contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, plumbing + HVAC websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

 

-Website Data

As a plumbing + HVAC website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

 

-Automated Black Bots

Plumbing + HVAC websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

 

-Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

 

-System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your plumbing + HVAC website shut down.

 

-Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

 

7  Important Steps to Take If Your Plumbing + HVAC Website Has Been Hacked

  1. Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your plumbing + HVAC website designer or system administrator.

 

  1. Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your plumbing + HVAC website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your plumbing + HVAC website.

 

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned plumbing + HVAC website designers help plumbing + HVAC contractor in scanning malicious and malware codes.

 

  1. Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your plumbing + HVAC business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

 

  1. Change All Passwords

Changing passwords is one of the initial steps to take when your plumbing + HVAC website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

 

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

 

  1. Shut Your Plumbing + HVAC Website Down

You should take your plumbing + HVAC website offline temporarily after the hacking incident. This action will help to save clients and people who access your plumbing + HVAC website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

 

  1. Clean Your Plumbing + HVAC Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

 

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your plumbing + HVAC business and which can be restored to their initial original state through your backup.

  1. Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

 

Final Thoughts

Getting your plumbing + HVAC website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

 

So there are various lessons that plumbing + HVAC contractors can learn from this unfortunate experience. Some of these include hiring a reputable plumbing + HVAC website designer, checking reviews regularly, and installing a powerful antivirus. Having the right plumbing + HVAC website design team can make all the difference when your site is hacked. Schedule a free strategy session with our experts to know how we can help to secure your plumbing + HVAC website from malicious attacks today.

 

 

 

 

Categories
Lead Generation Local SEO Reputation Management SEO

Google My Business Optimization Checklist for Plumbing + HVAC Contractors

Claim, Verify, and Optimize your GMB Listing to Get More Leads Online

One of the most crucial things that your plumbing + HVAC business requires to continue growing is both offline and online exposure. While there are several techniques to do this from door knocking, canvassing, or investing in internet marketing, this post will show you a free way to put your business on the map and start improving your plumbing + HVAC brand presence.

Google My Business is a free platform that helps plumbing + HVAC contractors to manage how their businesses appear on Google Maps and Google search. Besides, it enables you to reply and monitor customer reviews, understand how prospects are searching for your business, and add photos. If you have not optimized your Google My Business profile or are just starting with Local SEO, then this post will help you improve your brand and online presence in the market.

When a prospect looks for plumbing + HVAC services or searches directly to your plumbing + HVAC business website, they must find complete and accurate information. To know how to set up a Google My Business profile for your business, verify it, and optimize your business, keep reading for more details.

Where Does Your Plumbing + HVAC Google My Business Listing Appear?

Your plumbing + HVAC GMB listing can appear in various places. Branded searches (where prospects look for your business’s exact name) are the most common.

Another place that your GMB listing can show up is when prospects perform a local search on Bing or Google. Suppose a prospect searches for “patio builder near me,” the Search Engine Results Page will include some relevant ads and a little map that contains some pins. These pins are known as Map Pack and are always 3 to 4 pins that are nearer to the searcher’s location.

Last but not least, your plumbing + HVAC GMB profile can show up when a prospect or client performs a search on Google Maps or using their phone map’s app. If you have a physical location for your business, then prospects will research to find out the operating hours and driving directions on your Google My Business profile.

How to Get Your Plumbing + HVAC Business Listed with Google for Free with Google My Business Listing

Step 1 

Sign-in into the Google account that would want to be associated with your plumbing + HVAC business

Step 2

Head over to www.google.com/business and choose “Manage now” on the upper right-hand corner.

Step 3

Enter your plumbing + HVAC business name

Step 4

Enter your plumbing + HVAC business address

Step 5

Enter the areas that you serve

Step 6

Choose your business category. This is crucial because you are telling Google what sorts of clients will view your listing.

Step 7 

Add your plumbing + HVAC business website and contact detail such as phone numbers that will help prospects to get in touch with you.

Step 8

Select a verification method. This is because your plumbing + HVAC business must be verified for it to show up in Google when prospects search for your services.

Simple Ways to Verify Your Plumbing + HVAC Contractor Google My Business Listing 

Google provides several ways to verify your plumbing + HVAC business GMB listing but may not give out all the options below for verification. You have to select from the list that they give you.

By postcard

This is the most common option. Google will send your business a physical postcard (through snail mail). This postcard will come with a verification code that you will insert to verify your listing.

Instant Verification

If you have already verified your plumbing + HVAC business with Google Search Console, you might be given the option for “instant verification.” Make sure that you login with the same Google account that you used with Google Search Console.

Via Email

Not all plumbing + HVAC businesses will be given this option. If you are allowed to use this option, then make sure that the verification code is sent to the right email.

By Phone

If you are given this option, Google will send a verification code text to your plumbing + HVAC business phone number. You will enter this code and click submit to verify your plumbing + HVAC business.

Optimize Your Plumbing + HVAC Business’ Google My Business Listing to Get More Qualified Leads

As crucial as it is to claim your plumbing + HVAC GMB listing, it is essential to make sure that your information remains updated. To achieve this, you need to optimize your GMB listing properly to get qualified plumbing + HVAC leads. Getting your plumbing + HVAC GMB profile optimized is a crucial step for proving to property owners that your business has an online presence. Fortunately, this post will provide a checklist of ten actionable tips that will help to improve your listing and make it stand out from the competition.

Make sure that the Information is Correct.

Wrong data about your plumbing + HVAC business will be frustrating to clients. According to a study, 80% of customers lose trust with local plumbing + HVAC businesses if they note inconsistent or incorrect contact information or plumbing + HVAC business name online. This also hurts your plumbing + HVAC business reputation online.

To avoid that, make sure that your GMB listing has up-to-date, correct details about your plumbing + HVAC business. That includes your business name, phone number, address, and operating hours. This also applies to seasonal hours, make sure that you notify Google when you have closed for a holiday or during a crisis like the COVID-19 the world is experiencing now.

You may also want to get rid of any outdated information- like an old phone number or addresses have it scrapped from the internet. This also applies to duplicate GMB listings; look out for your old phone number or address and report any outdated information as no longer open or moved.

Choose the Right Category

Google allows you to add categories to your GMB listing. This shows Google the type of business you are in and the services you offer to clients.

While you usually add like ten categories to your GMB listing, the initial one is the most essential. Google considers the first category differently, so ensure that you select the right type. We advise that you be specific as possible for the first category (Like “patio builder” before “plumbing + HVAC company.”

Set Your Service Area

If your plumbing + HVAC business has a physical showroom or office where potential clients can come in for a consultation, then you need to include such details in your GMB listing. While Google does not require a physical address to verify your business location, plumbing + HVAC contractor can hide this information and define the areas that they serve. This way, they can set the cities, towns, and counties which they serve.

Define Services

This is a new addition to GMB, but an important one. Under every category, you can state the kind of services you provide, list their prices, and include a short description of each service.

We recommend that you list all services, including those you don’t offer. For instance, you may only do commercial plumbing + HVAC and not residential plumbing + HVAC . The more you make your business clear online, the less work your employees will do when qualifying jobs over the phone.

Consider Adding More Products

While retailers mostly use this feature, there are various ways that plumbing + HVAC companies can leverage the GMB product editor in their profile. For example, plumbing + HVAC contractor can use this profile to highlight specific brands/manufacturers, feature plumbing + HVAC products they recommend, or mention kinds of materials they work with.

Add Photos

Whether you are installing a new plumbing + HVAC system, repairing an existing one, or doing a full replacement, you are somehow engaged in some visually stunning projects.

We advise plumbing + HVAC contractors to keep adding new photos to their GMB profile. Make sure that the pictures are well framed, large, and showcase your work prominently. We don’t advise after and before photos unless they are within the same image file. Otherwise, clients may see before photos only and think that you did a poor-quality job. You can also include a video in your GMB profile, as long as it is within the recommended size.

Pro Tip: Make sure that you add a business name somewhere in the image. That way, if prospects come across your photos somewhere in the Google search, they will know where it is from.

Include Messaging and Request a Quote Option

According to a recent survey, over 40% of property owners prefer to book appointments with plumbing + HVAC contractors via online platforms, mobile app, and email. Google makes this hassle-free by adding a messaging or request a quote button on your GMB profile.

We recommend plumbing + HVAC contractors to download the Google Business App to their phones.

With this app, they can get alerts every time messages them and respond instantly via the app. Furthermore, this app will make it easy for them to respond to reviews, view stats, and add Google posts.

Create Google Posts

First launched in 2017, Google posts are great additions to your GMB profile. Just like a social media post, a Google post can contain an image, videos, and other characters of text. These posts will be visible in your GMB profile for only seven days. Plumbing + HVAC contractorare encouraged to keep making Google posts to promote their business online.

Answer Questions

Every Google My Business profile has an answers and questions section, which most plumbing + HVAC contractors do not monitor. Thus Google assumes that they are ignoring clients. You should try to check the questions that property owners are asking on your profile and provide helpful answers.

Request for Reviews

If you are just like other plumbing + HVAC contractors, your primary source of leads is through referrals from existing clients. Fortunately, your GMB listing allows these satisfied clients to promote your plumbing + HVAC business online through a Google review.

After completing any plumbing + HVAC job, you should ask your clients to leave a review on your Google My Business profile. This will benefit your business in several ways, increasing the number of reviews, maintaining or improving the star rating, and standing out from other plumbing + HVAC contractors online.

Benefits of an Optimized Google My Business Listing for Plumbing + HVAC Contractors

Getting your plumbing + HVAC business listed with Google My Business is a hassle-free way to get noticed when prospects are searching for your services online.

Here are a few advantages plumbing + HVAC business can enjoy by setting and optimizing their GMB profile:

Manage Your information 

When prospects are looking for your business through Map and Google searches, you can be sure that they can easily access your stress address, phone numbers, business website, and operating hours.

Collect Reviews

Your Google Map Listings is a great platform where you can gather reviews from satisfied clients and show them off to potential customers.

Interact with Clients

GMB profile allows reading and answering to reviews left by your clients while uploading awesome photos of your most recent project.

Get Insights

It will enable plumbing + HVAC contractors to know how customers search for their businesses and regions where they are coming from.

Boost Credibility

Property owners have various options when looking to hire a plumbing + HVAC contractor. So make sure that your plumbing + HVAC business looks dependable and credible by verifying your Google My Business profile.

Managing Google Reviews for Plumbing + HVAC Contractors

Your Google My Business profile comes with Google’s review system. When a property owner searches for your plumbing + HVAC business online, listings that will show up will be accompanied by an average review rating. For instance, if you have one 5 star review and 1-star review, your average rating will be 3.5. For this reason, the monitoring and generation of online surveys is a vital aspect of your Google My Business listing.

Once prospects/clients click on your GMB profile, they can view complete reviews, other than an aggregated rating. Whether the review is positive or negative, you should always try to respond, either complementing the client for kind words or attempting to fix a damaged relationship with unsatisfied customers. Always remember to use a professional tone and try to continue the conversation privately with the client, where possible.

Hire BlackStorm Plumbing + HVAC Marketing to Manage Your Company’s Online Reputation

Online reputation management helps plumbing + HVAC contractors to maintain positive brand identity in the eyes of potential or existing clients. As more plumbing + HVAC contractors understand the importance of online reputation management in growing their business, they devote more resources and time to manage their reputation online.

As a plumbing + HVAC contractor, you have many tasks to perform, from sourcing materials to fixing the plumbing + HVAC system, making it impossible to achieve your online reviews. That’s where the Blackstorm Plumbing + HVAC marketing team comes in to assist you in building trust, remove negative reviews, and improve your plumbing + HVAC keyword rankings.

Are you ready to manage the online reputation of your plumbing + HVAC business? Schedule a free strategy session to learn more about how our team can improve your plumbing + HVAC brand identity in the eyes of your clients.

 

Categories
Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Plumbing + HVAC Business

Generate Leads, boost your Plumbing + HVAC sales with these Super-Simple Marketing Hacks

As a plumbing + HVAC contractor, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial plumbing + HVAC leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple plumbing + HVAC marketing secrets for plumbing + HVAC contractor who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for plumbing + HVAC services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Plumbing + HVAC Installation in Murfreesboro, TN

Best plumbing + HVAC near Murfreesboro

Murfreesboro plumbing + HVAC

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your plumbing + HVAC SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a plumbing + HVAC contractor hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your plumbing + HVAC business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your plumbing + HVAC business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive plumbing + HVAC leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your plumbing + HVAC marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Plumbing + HVAC Website

How you create and use your website will affect your plumbing + HVAC marketing goals, but just getting a website will not increase your plumbing + HVAC sales.

Pro tip:  Regardless of how flashy your plumbing + HVAC website is, the functionality should be your first consideration.

You should think of your plumbing + HVAC website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your plumbing + HVAC website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your plumbing + HVAC website should be professional, functional, and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized plumbing + HVAC website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your plumbing + HVAC business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your plumbing + HVAC website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your plumbing + HVAC marketing concepts.

Informative, plumbing + HVAC videos portray your authority, create more engagement from social channels, and build trust.

Answer Queries on Your Plumbing + HVAC Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new plumbing + HVAC System?

Should I replace or repair my plumbing + HVAC?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your plumbing + HVAC website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Plumbing + HVAC Work Portfolio

Photos continue to find several applications when it comes to showcasing plumbing + HVAC projects. Some plumbing + HVAC contractors use them to make rough estimates. Others use them to time-track plumbing + HVAC projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a plumbing + HVAC contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Plumbing + HVAC Business?

Implementing the above plumbing + HVAC marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your plumbing + HVAC website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed plumbing + HVAC projects and lastly squeeze all the benefits by hiring a reputable plumbing + HVAC marketing agency.

Don’t b be afraid to outsource your plumbing + HVAC marketing expert. There a lot of benefits that you can enjoy by learning some plumbing + HVAC contractor marketing basics, but the time comes when you have to concentrate on your bottom line-running your plumbing + HVAC business.

If you want to grow your plumbing + HVAC business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your plumbing + HVAC business!

Categories
Reputation Management SEO

Is Your Plumbing + HVAC Company’s Online Reputation Hurting or Helping You?

Property owners regularly visit review sites like BBB and Yelp to evaluate and hire plumbing + HVAC contractors. Yet, they are surprised by several plumbing + HVAC contractors who have no idea about what review sites say about them.

As a plumbing + HVAC contractor, getting new clients can be an uphill task. Customers may hire you for minor repairs here and there, but acquiring new customers is extremely crucial for expanding your business.

Since plumbing + HVAC is such substantial investment prospects don’t want to deal with a plumbing + HVAC contractor who cannot deliver outstanding results. Looking for a reputable plumbing + HVAC contractor can be an overwhelming task. And that’s why many potential clients turn to Google for answers. That’s why online reviews matter to the growth of your plumbing + HVAC business.

In an age dominated by social proof, word-of-mouth, and influencer marketing, even a slightly negative review can do your plumbing & HVAC business to loose leads.

Negative reviews based on real customer experiences are bad enough, but the sad reality is that bad reviews are not always on the upward trend. Unscrupulous plumbing + HVAC contractors are known for planting fake negative reviews on their competitors- we have seen them do that. And despite the concerted efforts made by review sites to regulate them, fake reviews always find their way on your plumbing + HVAC website.

Negative reviews can damage your plumbing + HVAC business. Review sites like Glassdoor and Yelp appear on top of Google’s organic rankings for plumbing + HVAC business search queries. Such sites drive millions of organic visits per month, and if your first impression is a negative review, it can be hard to find new clients or generate leads. Fortunately, by evaluating the ranking of both the off-site and on-site content, you can be able to bring down negative reviews in Google.

 

Remember that reputation management is no longer an option, but an essential ingredient of growing your plumbing + HVAC business online. It is crucial to own up your plumbing + HVAC business reputation.

Fortunately, there are certain things that your plumbing + HVAC business can do towards achieving this goal.

  • Monitor plumbing + HVAC review sites for mentions of your plumbing + HVAC business (and that of your rivals-while at it you might unearth some weakness.)
  •  If the review site allows, respond carefully and professionally to negative reviews. Make sure that other readers hear your side of the story.
  •  Make it right. Besides responding to a negative review, do what is within your ability to fix the problem. Sometimes the reviewer will update the review sites with the new status you have earned.
  •  If you clearly identify or suspect a review being fake. Take action.
  •  Get positive reviews on major sites on the plumbing + HVAC industry. Most legit review w sites have a way of compensating clients when they leave a useful review.

Incidentally, one significant advantage of plumbing + HVAC SEO is that by monitoring the rankings of your on-site and off-site content, you can push the bad reviews to lower the ranks on Google. Marketing your plumbing + HVAC business is excellent at finding new clients/leads online. If you follow the tips provided in this post religiously, you can quickly get new customers since most of them will be searching for plumbing + HVAC services online.

Do you need help to defend your plumbing + HVAC business online? Feel free to schedule a free strategy session with our reputation management specialists-we are eager to know about your situation and to see how best we can help you grow your plumbing + HVAC business today.