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Reputation Management Reviews

The Relationship Between Online Reviews and Your Plumbing/HVAC/Electrical Marketing Strategy

The Importance Of Online Reviews For Your Plumbing/HVAC/Electrical Company

Before the advanced technology of the Internet, Plumbing/HVAC/Electrical companies gained clients from word of mouth and traditional advertising. The Internet has changed the way we advertise, and people substitute word of mouth for customer reviews because they have access to so much more.
Customers rely heavily on online reviews, and this often impacts their decision to purchase. It has been estimated that up to 85% of people read online reviews before they make any decisions to purchase services or products. Not only do customers read your reviews, but the reviews themselves help contribute positively to your website’s SEO and link-building.

So how does this knowledge need to affect your Plumbing/HVAC/Electrical marketing strategy? Well, your customers should be able to read about other people’s experience with your company, and they should be able to leave comments, as well as write their own reviews after they have had an experience with your service. Remember, negative reviews give you a chance to look good by fixing the customer’s problem and show that you are a business that will do so. Customers know that nobody is perfect, and having a negative review isn’t a deal-breaker for them. Having a problem and fixing it for the review is a bonus for your website and not a detraction.

Having reviews on multiple websites like Yelp and Google Maps help search engines place value on your company. Online reviews help build your website’s search ranking as well. Often, online reviews contain keywords that are relevant to your SEO and Plumbing/HVAC/Electrical marketing strategy. With Google algorithms constantly changing to combat some of the earlier ways people used link-building and SEO to gain rank, unique online reviews give your website the legitimate content it needs to help promote relevant search results in a way that pleases Google and helps you gain rank. Put simply, the more reviews your Plumbing/HVAC/Electrical website has, as well as other online review sources, the more relevant to search engines your company will become, and keywords placed in the reviews will also bring in more customers.

Online reviews are not something to shy away from. Embrace them and cultivate them online in as many places as you can. Reach out to your customers and encourage reviews. Don’t forget to utilize social media platforms as well and engage with customers while making your Plumbing/HVAC/Electrical marketing strategy work for you for free.

Categories
Growth Strategies PR Press Release Public Relations Reputation Management

How to Acquire PR for Your Plumbing/HVAC/Electrical Company

When you have a Plumbing/HVAC/Electrical startup, the best way to make it take off is to get a healthy dose of PR. The following is a compilation of tips and pointers to keep in mind, as you attempt to get PR that will help you to introduce your business to the world and become well known.

Journalists get pitches all of the time!

It’s important when you pitch your startup to the press that you remember they get pitches all of the time. This means that you have to try something new. Give them something with an angle, something they don’t get all of the time, something that they can use. If you seem too needy and generic they will take your pitch and “pitch” it straight in the trash. PR goes two ways, you have to help the press in order to get them to help you.

Journalists are human

What this means is that they want to know that you have done your research. You know what their objectives are, what makes them successful at their jobs, and you are pitching them your startup in a way that shows you can conform to their specific needs and wants. Show them that you took the time to learn what they cover and how they cover it. This conveys your professionalism and shows respect. If you show respect you will likely earn respect. This is a fairly basic human concept.

Find out who covers Plumbing/HVAC/Electrical

Not only will you be getting better press coverage but you won’t be wasting precious time on people who aren’t interested and don’t cover your industry. Stick with the experts in your industry so that you will get the PR you need at the quality that you need. Some people say there is no such thing as bad press but if your PR is poorly written then you will be misrepresented and misunderstood and that is always a setback for a startup.

Pitch a story

Everyone loves a story. Stories are immediate and they reach larger audiences. Stories are interesting and get more coverage. Instead of asking for a basic PR write up about your basic new business startup, make it interesting. Make your pitch about a topic before you make it about your company. Don’t worry about getting your product information out first, because it can come across as a cumbersome and boring read. Create a story that surrounds the product itself and the mission statement and company initiative will shine through naturally.

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Plumbing and HVAC Business

Before the widespread introduction of digital technology, most Plumbing and HVAC companies marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, Plumbing and HVAC companies need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing and HVAC Companies can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing and Heating & Air service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing and Heating & Air services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar, along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing and Heating & Air service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another Plumbing and HVAC company.

Here are some tips to help your Plumbing and HVAC business take advantage of online marketing:

Build a responsive website.

As a Plumber, you need to think of your website as a representation of your Plumbing and HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you?

Sixty percent (60%) of clients get information about Plumbing and Heating & Air using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a Plumbing and HVAC company.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for Plumbing and HVAC companies within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing and Heating & Air to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing and Heating & Air tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing and HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing and Heating & Air information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website, and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing and HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing and HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

Categories
Local SEO Reputation Management

10 Ways to Generate More Plumbing and HVAC Business Reviews on Google

Nowadays, Google reviews are very important for any Plumbing and HVAC business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.

Apart from being the main factor that influences prospect customers, positive Google reviews also rank your Plumbing and Heating & Air site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generate more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.

1. Creating custom Google review cards and placing them on your app or website

One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.

2. Simply Ask for the Reviews in Person

One of the simplest ways of getting Google reviews is by requesting your Plumbing and Heating & Air clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.

Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.

3. Stress how easy it is to post the reviews

You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the steps on how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:

  • Asking your clients to leave star rating only if they don’t have time type the descriptions.
  • Asking them to make short reviews of one or two short sentences only if they can spare some time to do so.
  • Using formal terminology like “please leave a review” or “please drop a quick review” instead of “rate us “when asking for reviews. Using polite language on customers will encourage them to make reviews compared to using a commanding tone.

4. Creating a Google Review Email Campaign for your Plumbing and HVAC company

After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Plumbing and Heating & Air customers who may be looking for similar Plumbing and Heating & air services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.

5. Adding a Custom Google Review Links to Your Site

Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added to your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.

6. Including Google Review Links in online Surveys

Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.

7. Share the positive customer reviews you’ve received on your website.

After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your Plumbing and HVAC business’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.

8. Respond to your customers Google Business Reviews

Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:

  • Positive reviews: Positive reviews are specific, straightforward, and grateful. How you respond to positive reviews determines how many more positive reviews you’ll get. Positive reviews should receive positive responses and motivation to use the service again.
  • Neutral reviews: These are three-star reviews that lack details on whether the reviewer strongly likes or dislikes a service. These types of reviews have both positive and negative comments. Respond to these types of reviews by reinforcing the positives and addressing the concerns. This will show a prospective reviewer that you’re concerned about.
  • Negative reviews: These are one-star and two-star Google reviews. Responding politely to a negative review and fixing the issue in time can oftentimes convert the negative Google review into a positive one.

9. Embed a Google Business Review Request link in Your Email Signature

Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.

10. Adhere to Google’s Business Review Guidelines

Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Plumbing and Heating & Air customers equally, without discriminating them based on how they’ve rated your products or services.

In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Plumbing and HVAC business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Plumbing and HVAC business. Use these tips to increase your Plumbing and HVAC business’s authority and reputation.

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How to Create a Google Business Review Link

Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.

Here’s how to generate a link that allows customers to get to your review form in one step:

1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]

Categories
Local SEO Reputation Management

How to Delete Fake Plumbing and HVAC Google Reviews

For Plumbing and HVAC business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, Plumbing and HVAC business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team in place to assist Plumbing and HVAC businesses in dealing with the anarchy of fake reviews. Google recognizes eight types of negative reviews and will delete them immediately when contacted. (if you don’t have a GMB account or Apple Maps, click here)

Should Fake Google Reviews Worry You?

Unfortunately, yes. The emergence of smartphones has changed the way consumers make buying decisions. Before making a purchase, consumers invariably scour the internet for reviews and product descriptions. Negative reviews, even if fake, can drastically impact sales. Google is the most used and trusted search engine, and thus, a significant section of buyers involuntarily turn to Google business reviews for help.

Fake google reviews should worry you because a 2017-study revealed that only four negative reviews are enough to stop 70% of prospective customers from buying a product. With 2 billion users, Google is more influential than anything else on the internet currently.

Is It Possible to Delete Fake Google Reviews?

Businesses cannot get rid of fake reviews on their own. The only way to get fake Google reviews deleted is to reach out to the Google Business Plan team. Google judges all reviews for authenticity and intent and decides to remove them based on three criteria:

1. Is the review fake, spam or a competitor’s ad
2. Is the review irrelevant to the business
3. Is the review violent in nature

Given the number of Plumbing and HVAC businesses and reviews on Google, it is not always easy to get fake reviews deleted. However, it is also not impossible to get the attention of the Google Business Plan team. In general, in comparison to violent and irrelevant reviews, it is easier to get spam or fake reviews deleted.

How to Get Fake Reviews Deleted?

Report Policy Violation

Here’s an important tip: do not discard all negative reviews as fake reviews. Instead, look into the issue, and if it’s a genuine concern, try to solve it. However, if you have cross-verified everything and are confident that the review you are dealing with is fake, report policy violation. Plumbing and HVAC business owners can flag all reviews they find fraudulent, inappropriate, or illegitimate. All one has to do to flag a review is to click on the flag icon on the review. Once a review has been flagged, Plumbing and HVAC business owners must provide their email ID and select the type of violation they are reporting. As soon as the ‘submit’ button is clicked on, the Google team will get a notification.

Gather Proof and Reach out to Google

Before you reach out to Google with your request to delete specific reviews, make sure you have substantial proof to verify your claims. You can use your CRM data or sales records to corroborate fake reviews.

Google has a specialized team called Google My Business Team that deals with issues related to reviews. To get in touch with Google My Business Team, go to the reviews section and select the channel on which you want Google to reach out to you. We suggest giving your phone number as phones facilitate direct communication, leaving no space for any confusion. The Google team will reach back to you once they have verified everything at their end.

What If Google Decides Against Deleting the Reported Reviews?

The ultimate authority to decide whether a review is fake or not lies with Google. If Google chooses against deleting a false or negative review, don’t feel disappointed. You may not have been able to get a review deleted, but you can undermine its effect by layering it with positive and honest reviews. Reach out to your old and loyal customers and request them to leave a positive review. This exercise will surely help you rebuild your brand.

However, remember never to agree to fake positive reviews as they are illegal and can even attract the wrath of Google and the government. Similarly, do not get favorable reviews through dishonest ways, such as offering discounts for positive reviews. These tactics may work temporarily but will surely leave a negative impact on your brand image in the long run.

The Final Word

Since negative reviews garner negative attention and hamper sales, they must be dealt with urgency. It is possible to get those fake reviews deleted that fall within the bracket of violation set by Google. However, the decision to remove any review lies solely with Google. Thus, if you are reaching out to Google, combine your formal complaint with concrete proof to urge Google to take action. It is undoubtedly true that getting fake reviews deleted is tough, but it is not impossible.

Categories
Local SEO Reputation Management

How To Add Your Plumbing and HVAC Business To Yelp

Google is not the only directory you need any more

With Apple gadgets dominating the cell phone and tablet market, and a great number of internet searches being done on these devices, it is important to get help creating a Yelp account in addition to your Google My Business listing. This is because Apple products such as the iPhone and iPad use operating systems that rely on Yelp for the map feature. This makes it extremely important for you to claim the Yelp Account and work on Yelp SEO for your business. Apple Map results use Yelp data.

Not Claiming Your Yelp Account Can Hurt Your Plumbing and HVAC Business

Using Yelp SEO keywords and information can help drive customers to your business. But on the other hand, leaving your Plumbing and HVAC business listing on Yelp unclaimed can actually hurt your Plumbing and HVAC business. For one thing, if you do happen to receive a negative review on Yelp, you will be able to track and respond to it if you’ve claimed your Yelp Account. If you have not claimed and optimized your Yelp Account, you will not be able to respond to the bad review. Also, the more complete your account is on Yelp, the easier you will be to find. You can fill out all account information, even adding photos and links within your account information. Also, by claiming your account, you will ensure that the information posted on Yelp is correct. Without the correct information on your account, you could be giving a poor impression of your Plumbing and HVAC business without even knowing it. To drive more customers to your Plumbing and HVAC business, claim your Yelp Account and optimize for Yelp SEO today!

How To Add A Plumbing and HVAC business On Yelp

Sometimes when checking in or reviewing a business on Yelp, it can be hard to locate the correct listing. This can be due to a company changing its address, but at other times it can be because Yelp simply hasn’t added the business to the directory yet.

Fortunately, anyone can add a new business to Yelp. Here’s how to do so by using the Yelp apps. New Plumbing and HVAC businesses can also be added via the Yelp website by filling in this form.

  1. Open the Yelp app and tap the search bar.

    Adding a new business in the Yelp iOS app.
  2. Don’t type anything. Tap Search.

  3. Scroll down to the bottom of the search results and tap Can’t find what you’re looking for? Add a business.

  4. If you work for this business or if you’re the owner, tap I work at the business. For these instructions though, we’re going to assume that you’re a customer wanting to check-in and review a location so tap I’m a customer.

  5. Fill in as much information on the Plumbing and HVAC business as you can.

    [av_notification title=’TIP: ‘ icon_select=’yes’ icon=’ue83d’ font=’entypo-fontello’ color=’orange’ border=’solid’ custom_bg=’#444444′ custom_font=’#ffffff’ size=’normal’ close_btn=” cookie_lifetime=’60’ av_uid=’av-76byn’ custom_class=” admin_preview_bg=”]
    Its name, address, and business category are required but taking the time to add its hours, phone number, website address, and any other information you have can also improve your submission’s chances of being accepted.
    [/av_notification]

  6. Tap Add. If your new Plumbing and HVAC business submission is approved, it should go live on the Yelp apps and website within one to two days.

Yelp is a review source as well

In addition to being a traditional directory and mapping source, Yelp is also a place that is often used for reviewing businesses. By perfecting your Yelp SEO, you may get some good reviews that can be read by other potential clients on Yelp, which could give your small Plumbing and HVAC business an edge in a competitive market.

Categories
Local SEO Reputation Management

How To Get Your Plumbing and HVAC Business On Google Maps

There are tons of ways to improve and monitor Google Maps’ performance, especially if your business is in the Plumbing and HVAC industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later).

Google My Business is critical for local SEO, particularly in the Plumbing and Heating & Air industry. As such, you need to keep all the listing data up to date and accurate. According to research, about half of clients will visit a business or store on the day on which they perform a search such as “Plumbing OR HVAC Company near me.” But according to the same research, 80 percent of potential clients will not trust a business that has inconsistent information on their online listing. As such, it is critical to ensure that your Name, Address, and Phone number (NAP), are consistent on all your online properties and listings.

Follow the following steps to list your business on Google

1. Sign in to your Google Account or set up a new one if you don’t have one

2. Navigate to google.com/business and click on the “Manage Now” Button

3. Enter the Business Name

If your business name is similar or the same as that of another business in the targeted region, the autocomplete function will show those businesses. Do not panic as this is merely to avoid double registration of a business where you may have already registered and forgotten about it. The autocomplete also makes it easy to add a new Google My Business profile to a previously registered business if you are adding in a newly opened location.

4. Specify Service Areas (Only applies to Service Area Businesses).

Before you can select the business category, you have to specify the locations you intend to serve. This will ensure that Google lists your business for Plumbing and Heating & Air searches in those locations, even if you do not have a physical address. You can enter the ZIP codes of the areas, the cities, and regions that your business will be serving.

Note that Google is currently doing away with “Distance around your business location.” As such, you should not fill this option but just specify your ZIP codes, cities, and regions.

5. Enter Business Location Address

This only applies if this is the location where you provide face to face services to your clients.
Check the box at the bottom of the form if you run a Service Area Business (SAB) that delivers goods and services to clients. As a SAB, you have two options:

1). If you intend to serve clients from the business address, enter your address in the form, check the box, and then proceed by clicking on the button labeled “Next.”

2). If you do not intend to serve clients from the business address, leave the address field blank, check the box, and then proceed by checking the box underneath, that will be titled “Hide my address (it’s not a store)’.

If your business delivers services and goods directly to clients, read on for how to specify a Service Area below.

6. Select the Business Category

It is critical to fill in this field, given that it will appear in your GMB profile and will also influence the type of Plumbing and Heating & Air searches that you will appear on the search engines for. You can also do some testing with it when you are updating your GMB listing.

Though it can always be adjusted (you will be asked to re-verify), it is always recommended to research competitors in the Plumbing and HVAC industry and look through the full list of categories to find the most appropriate category that fits the Plumbing and HVAC business.

Note that some of GMB features apply only to specific categories. For instance, hotel listings typically show ratings and class and list the amenities on offer. Plumbing and HVAC businesses may add reservations, URLs, and booking buttons to listings.

These are but a few examples of the developments in Google Maps that you need to keep up to date with.

7. Add your Website URL and Contact Phone Number

While not mandatory, we strongly advise that you include them as they make it possible to take advantage of advanced functionality in GMB, such as call tracking. Also, note that you will have to change all other business listings if you ever update these on your GMB listing.

If you have not yet set up a website, you will still have the option of creating a new website using the data you already entered into the listing. However, we always recommend that you have a unique website if you are running a local business.

8. Complete the GMB Verification

You will still have to prove that your business is located at the address you entered, especially if you registered a new Google My Business profile. The options available for verification include:

1). Postcard

One of the most popular verification methods. Google will send a postcard to the address you provided, which should arrive in your letterbox in about five days. The postcard will be a code that you will enter into your Google My Business Account to verify your address. If you do not receive the postcard, you can always request another by scrolling to the top of your account in GMB, and clicking on the banner titled “Request another code.”

2). Phone verification (Rare)

You can also verify your business through the phone. However, this option is not available to all businesses. Eligible businesses will typically have a ‘Verify by phone’ option, which you should see at the beginning of the verification process if you qualify. It is typically quicker as all you need to do is choose verification by phone, get the automated message with the code, and then enter it into your GMB account.

3). Email verification (Rare)

Just like phone verification, you should see the “Verify by email” option if you are eligible. If you choose this method, you should get a verification code in the email that you associated with the GMB listing and enter it into the GMB account. Ensure that you have access to the email you provided on the listing before you select this verification method.

Categories
Local SEO Reputation Management

How To Add Your Plumbing and HVAC Business To Apple iPhone Maps

List & Claim Your Business – Store on Apple iPhone Maps

With one in five phones being sold being iPhones, it’s obvious this is the smartphone of at choice today; and, users are likely to use Apple iPhone Maps to find a local business. If you want to get your Plumbing and HVAC business listed, this step-by-step guide will show you just how to do that.

Step 1. Log in to Apple iPhone Maps Connect

You need to be logged in with your Apple ID to find out if your company is listed on iPhone Maps. You’ll go to the Apple Maps Connect website to log in. If you don’t have an Apple ID, you’ll need to create one, and you’ll be required to set up password protection. If you have an ID, you might be required to verify it before being able to log in.

Step 2. Search for your company

Now that you’re logged in, you’re prompted to search for the business. If your Plumbing and HVAC business is already listed, you’ll click on the information, and you’ll select “Claim this business.” If you’re not listed, you’ll choose “Add a New Place,” and you’ll input your Plumbing and HVAC company information to create the listing in Apple iPhone Maps.

Step 3. Adding the Business

When you’re on the add business page, you’ll input the name, and for place status, you’ll choose “this place is open.” For category, you’ll select one most closely associated with your line of business; you’ll also have the option to add new categories when you’re adding your Plumbing and HVAC business.

Step 4. Claim the Business

Once you’ve added the business on Apple iPhone Maps, you’ll need to claim it as yours. If the business already exists and you try to claim it, you’ll receive a phone call to verify that you’re actually who you say you are. You’ll be required to answer through the business phone line (or the one you added when creating your new listing), to verify your identity as the company owner. You’ll receive an automated call and a four-digit PIN you’ll be required to enter to claim the business.

Step 5. Entering Location Information

Upon verifying your Plumbing and HVAC business on Apple iPhone Maps, you’ll now add its location. You’ll input the full street address that you want to list the business under, and an optional suite number (if one exists for your business). You’ll also be asked for the city, state, and zip when completing this step in the process.

There’s a pin on the screen which you’ll move to hover over your building/business. This verifies that the address you entered is the correct address for your Plumbing and HVAC business you’re entering into Apple iPhone Maps.

Step 6. Setting up a Map Marker

Here you’ll be prompted with a drop-down menu to choose the map-marker, and you’ll place it directly above your business address. You have to make sure the marker points directly at the building; this will be what customers see when the storefront of your Plumbing and HVAC business appears on iPhone Maps.

Step 7. Verify and Add Business Hours

After completion of map-marker verification, you’ll now confirm your Plumbing and HVAC business hours. You can later change this information if you ever change the hours your business opens or closes. Entering regular operating hours is recommended because this is what customers will see when they’re searching Apple iPhone Maps on their iPhone.

Step 8. Adding Your Website/Social Links

You’ll want to add all relevant social media accounts and your website. Today, everything is social, and your customers are going to look at your business up online. Make it easy for them by providing all the information in one place. LinkedIn, Facebook, Yelp, and other social media accounts can be connected during this step.

Step 9. Verify You’re Showing Up on Apple iPhone Maps

Once you’ve completed the last step, you should see your Plumbing and HVAC business listed on Apple Maps immediately. How do you verify that the listing is correct? You can do a quick search for your business name yourself on your iPhone or other smart devices.

Confirm that the information is correct, as this is what your customers are going to see when they’re looking for your business through Apple iPhone Maps online.

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Local SEO Reputation Management

How To Get Your Plumbing and HVAC Business On The Maps (Apple & Google)

Phonebooks to Smartphones

Two decades ago, consumers used to find their local businesses using a local phonebook. They would look for a specific business category then filter through listing and ads to grab the reader’s attention. Today, a client does not require a local phonebook, but a Smartphone can accomplish all those tasks within a minute. The good thing with these Smartphones is that they are relatively small and can comfortably fit in your pocket.

Now, when you are hungry or tired, and you have visited a new town, then a Smartphone will help you gather as much information as possible about local businesses. If you have an iPhone contact, your friend Siri or when using an Android contact, your buddy Google Assistant to find a restaurant near you. Within a few seconds, you will obtain a list on your phone showing the Name, address, ratings, reviews phone number, opening and closing hours, website, and more details of nearby restaurants.

That’s how many people are conducting their searches nowadays, and it is not restricted to restaurants alone. People are also doing it for Plumbing and HVAC sites as well as roofers, contractors, chiropractors, stores, and much more. Typing your requirements, mainly when you are hungry and tired, takes some action. Speaking out your clear instructions to your Smartphone is simple.

 

Desktop Computer Search

As of April 2019, Google had occupied more than 88% of the search engine market while the rest shared only 12%. (Source) So it’s prudent to say that if you are investing in listing your business, then make sure that Google features on top of your list.

Google Desktop Search

Many people don’t even select the search engine they intend to use. They “Google it.” Google is the leading search engine in the US and for good reasons. They have invested heavily in developing a search engine that gives the best results, faster. As of today, Google is the largest search engine, as well as the most famous one. It is also one of the top five most famous sites in the world. Google produces results for over 5.4 Billion searches every day.

Small or Medium-sized business plays a vital role in growing the US economy, and Google took note of that information. They synchronized search capabilities with Geo-location and proximity aiming to develop customized local search results for users.

Local search leveled a playing field for all businesses, as users could now find their services or products based on how far they were from them. Google offered clients with the best results that were based on both geo-proximity and search intent of the location where the search was conducted. These customized results have made Google be a go-to medium for all your local search needs.

Upon attaining this milestone, Google developed it further by combining the Google Map platform with local search results. This helped users to explore local businesses using their smartphones. With this, Google was able to assist users in navigating their way to any destination.

How to Add Your Plumbing and HVAC Business on Google Maps

While there are various ways to improve and monitor GMB performance, to begin, you need to set up a simple profile that people will use to find your business. Google My Business (GMB) is a crucial aspect of local SEO that should not be neglected.

However, you need to keep your listing data up to date and accurate. Research statistics show that 50% of customers visit a business or an online store after conducting a local search, like restaurants near me and that 80% of clients lose trust in your local company if they note any incorrect or inconsistent details about your business online. Therefore, you need to make sure that your Name, Address, or Phone number is consistent and accurate in all your listings, Including GMB.

(How To Get Your Plumbing and HVAC Business On Google Maps)

How Many People Use The Map On a Google Search?

The local pack is the second most clicked-on SERP type, followed by PPC adverts appearing at the top of the page. We are accounting from 30.8%-34.6% of all clicks on a local search.

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Why Do People Click on Results in the Local Pack?

The above chart represents the proportion of testers who chose a Local Pack result, split by their reasoning for doing so.[/av_one_half]

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Why Do People Click on the Map?

The above chart represents the proportion of testers who clicked on the map above the local pack results, split by their reasoning for doing so. 

While map clicks only contributed to a small proportion of overall clicks, it’s interesting to see that the area and distribution of the map both outweigh the fairly prominent position of the map in local SERPs as reasons for clicking.[/av_one_half]

Why Apple Maps Matter for Your Business

If you operate a small business, make sure that you are taking advantage of local opportunities when customers request Siri for information about the services you provide, ensure that your business is added to Apple maps.

Apple maps have more than 42 million users worldwide. Voice search (using assistants like Siri) accounts for more than one billion searches every month, most of these are for local requests. This implies ensuring details about your business are found in Apple Maps may help potential clients locate your business. It also means that if your business is not listed on such maps, but your competitor is, then they will obtain that client.

Apple’s Maps Connect allows small businesses to edit and submit their map listings without contacting apple. The process f adding your business to Apple maps is similar to that of Google Maps only that here you are using an iPhone instead of an Android phone.

Smartphone Search (iPhone vs. Droid)

In 2018, more than half of site visits came from mobile phones.

Everyone has his/her reservations on whether to choose either an iPhone or an Android phone. Where do you think your business is getting all the business lists that show up in the search results? Of course, many people use Google to perform their local search. There are two leading search navigation apps, namely Apple maps and Google Maps.

iPhone Navigation History

For close to seven years, Google maps were used on all Apple products- until 2012, when apple launched competing software.

Immediately after Google maps were removed as default installation on Apple products, they were availed as a free download on the App store. Over time, Google maps became the most popular app in the Appstore platform. While the two apps are the same in terms of cost and function, they have notable differences that might affect the mapping service you select.

Apple Maps are popular navigation apps used by many people across the world. The number of users is growing almost every day. The app is gaining some traction as an effective alternative to Google maps.

Apple Maps collects its data from somewhere else.

Do you know where Siri obtains the information it gives you? Very easy, Siri can access both Yelp and Apple maps. You can develop a simple business listing on Apple maps, which later pulls details from Yelp such as pictures and reviews. (How to Create an Apple Maps Listing)

Yelp is a popular online platform that helps users to discover local businesses that range from restaurants, bars, gas stations, and plumbers. It encourages users to leave reviews, give star ratings, and share pictures that portray the kind of experience they had upon visiting your local business. Every Yelp account has a list of friends that can be populated by integrating it into your Facebook account. Reviews posted by Yelp users can be reviewed again by other platform users, and you can ultimately be awarded a Yelp Elite Status if you review stands out from the rest. (How To Add Your Plumbing and HVAC Business To Yelp)

Droid phones

Droid phones naturally use Google Maps as their original navigation app.

67% of Smartphone Users Prefer Google Maps, Will They Find Your Business There?

A recent survey has shown that Google maps are the market giants in regards to navigation apps. The report further indicates that Google maps are 6times famous than all the other navigation apps available in the market. The survey was conducted to show how mobile navigation apps are essential in attracting clients. As a small business, listing your enterprise on Google maps or any other navigation apps will help customers to find you easily when performing a local search online. If you want to succeed in online business, then make sure that your company features both Plumbing and HVAC Google maps and Apple maps.

Your Customers Are Searching Locally, Who Will they find?

More than half of Google users are looking for Local Search Results. This means that there are people who are prepared to pay for your products or services as long as you will be found online through local search. If those clients find your competitor instead of your business, then that means you have lost a potential sale, and this gradually leads to your business decline over time. So you must improve your search results as much as possible.

We are local SEO specialists that will help your website be seen by potential clients. We will partner with you to develop a regional marketing strategy that will boost traffic to your business site. This will make you enjoy higher conversion rates and increased profits. We specialize in local Plumbing and HVAC Google map optimization services that will skyrocket your business site traffic.

When clients are looking for Local Plumbing and Heating & Air services, they employ specific keywords. We know how to boost your rankings for particular keywords and make your Plumbing and HVAC business more visible to clients. This implies that your business will be locally relevant, and you will be successful in your marketing campaigns.