Categories
Growth Strategies Lead Generation Promotion

Five Keys to Booking a Plumbing + HVAC Appointment

As a new plumbing + HVAC contractor, trying to book a plumbing + HVAC job can be overwhelming. If you are a new plumbing + HVAC contractor, you will find out that filling your schedule with booked appointments may take some time and effort. Fortunately, this post will give you surefire tips that will help you line up new customers for your plumbing + HVAC business.

First Impression

When answering the phone for a plumbing + HVAC inquiry or responding to an internet lead, the first impression you give to a client can go a long way to booking a plumbing + HVAC appointment. Plumbing + HVAC contractors tend to have the worst reputation of being shady, rough, and dirty. You can stand out from the stereotypes by oppositely presenting yourself. A friendly smile while being on the phone will help to break the ice of a potential client, and yes, they can hear a smile. If you don’t have excellent communication skills, several online resources can help you out, or you should hire someone who is. A well-written phone script can help to portray a high level of professionalism.

Honesty

Many storm chasers are out there to make quick bucks but deliver poor services. I would advise you to under-promise and over-deliver rather than exaggerating their skills and fail to attain the desired results. The pressure, particularly when you desperately need a job, is to promise more than you can do and at a cheaper rate, to get a plumbing + HVAC job. This is a very harmful practice. You can quickly get into trouble with clients who have paid for your services, and yet you fail to deliver as agreed.

If a client requests you to perform a specific plumbing + HVAC task, be open about your skills in that area. Don’t fear to tell them that you are not a specialist in that particular area and that if you book the job, you won’t deliver exceptional results. Clients appreciate honesty, and you will gain their trust. You would be surprised by the high number of customers who appreciated my honesty in sharing with them my weaknesses and strengths.

Don’t be too anxious to take on a plumbing + HVAC job that you cannot complete without giving a customer a set of honest expectations. Believe me, your clients will appreciate this, and you may end up getting several referrals.

Be honest about the status of your potential customer’s plumbing + HVAC system. Don’t advise them to install a new plumbing + HVAC system while a minor repair can extend their plumbing + HVAC system’s life. That is unethical and plain dishonesty. Since you don’t expect someone else to do that for you, and then do it to your existing or prospective customer.

Lastly, remember to be honest about the timeline of the project. If you know that you cannot complete a particular task this week, don’t promise that it will be completed within the week just to book a plumbing + HVAC job.

Knowledge

It is crucial to be knowledgeable and organized when dealing with a potential plumbing + HVAC client. Understand your pricing structure and plumbing + HVAC lingo. Be honest and confident when discussing the best way to complete a plumbing + HVAC project. I understand that some plumbing + HVAC knowledge comes from experience, so it may be hard to be an expert in plumbing + HVAC services you are not familiar with. That’s where the concept of honesty comes into play.

I remember there was one plumbing + HVAC contractor who used to respond, “That’s my specialty” when any prospective client asked about specific plumbing + HVAC services. In simple terms, every plumbing + HVAC service that the client wanted to be his specialization.

He has a “Fake it till You Make it attitude.” But that is not the best method to book a plumbing + HVAC job. It would be advisable that you gain a lot of plumbing + HVAC related experience and learn so that you can help clients make a better decision. If you opt to have a plumbing + HVAC specialty, then put a lot of effort to learn all that you can to become an expert in that field. Many clients can quickly tell when a plumbing + HVAC contractor doesn’t know his specialization.

Value

All clients want to know whether or not they are getting good value for their money. There are several methods of giving clients value without wasting your income. One such way is adding extras, in addition to what the customer wants at no extra charges. This could include cleaning all the gutters after completing a plumbing + HVAC project or doing free plumbing + HVAC inspection after storm damage. Be honest about your pricing.

Giving clients value does not imply that you should always start with a higher price and afterward offer ‘the extras’, but this method is a common practice in some regions. In some cultures, you will take the customer around and round before settling on a price. However, this is not acceptable in some areas, especially in the United States. So, it is suitable for customers to know the value that they expect from once they hire you for services.

Communication

Communication with a potential customer can make all the difference between booking a plumbing + HVAC job and never hearing from the client again. Beginning with the initial call, make sure that you communicate with your client effectively. Make sure that you obtain all the crucial contact details and the correct address. Set up a clear timeline for the appointment if the client would be required there. If you are going to arrive late, then it would be courteous to call the client and update them on your status.

After the first meet-up, you should try to do a follow-up to keep the lines of communication open with the client. A follow-up phone call, text, or email can be effective ways to make the customers take appropriate action. If you follow the other four points we have discussed above, you should be able to persuade the clients into an agreement.

Be patient. Not hearing from a prospect does not imply an automatic “No” to your request. I recently got an email from a client after two years telling me that he is ready to start his plumbing + HVAC project.

If implemented correctly, these five tips will help you book more plumbing + HVAC jobs. Always remember that no matter the technique you use, you will not book every appointment. In fact, if you are booking every plumbing + HVAC job that comes your way, your prices might be too low.

Now, got out and book some plumbing + HVAC jobs today!

Categories
Local SEO Marketing Promotion Reputation Management Retargeting SEO Website Design

6 Little-Known Hacks to Market Your Plumbing + HVAC Business

Generate Leads, boost your Plumbing + HVAC sales with these Super-Simple Marketing Hacks

As a plumbing + HVAC contractor, you already know that finding qualified leads can be a significant challenge.

However, finding residential/commercial plumbing + HVAC leads does not have to be an overwhelming task.

Fortunately, this post will explain six proven, super –simple plumbing + HVAC marketing secrets for plumbing + HVAC contractor who are searching for a steady stream of leads.

Without further ado, let us start with the most obvious.

Maximize Your Reach on Google

Property owners are searching for plumbing + HVAC services online near your area. Thus, your business must be ready to be goggled by prospects/clients looking for such services. If you are based in Murfreesboro, TN, then most searches will be like:

Plumbing + HVAC Installation in Murfreesboro, TN

Best plumbing + HVAC near Murfreesboro

Murfreesboro plumbing + HVAC

Etc.

To get a continuous flow of leads your business needs to appear on top of the Search Engine Results Page, which implies that you should hire an agency to improve your plumbing + HVAC SEO continually.

 Here are some of the activities that the agency will perform to boost your SERP ranking:

  • Conduct keyword research to find less-competitive terms and help your business to rank high in SERPs.
  • Make sure that your Google My Business profile is complete and accurate
  • Stay updated on the latest Google Algorithm updates
  • Set up profiles on significant directories like Yelp, Angie’s List or thumbtack.

Make Sure You Leverage the Power of Testimonials & Reviews

Customers are now more than ever researching for services or products online before they make a decision.

What does that tell you a plumbing + HVAC contractor hunting for leads online? Make sure you have legit reviews on your website.

For better or worse, your plumbing + HVAC business must invest heavily in the area of reputation management.

But what should I do to leverage the power of reviews and testimonials on my business?

To do that, make sure that you have registered and claimed ownership of the following platforms:

  • Google– since most prospects/ clients use Google, the profile page and reviews you have set up will be viewed alongside your plumbing + HVAC business listing
  • Nextdoor– is an upcoming social platform that is used by several property owners.
  • Better Business Bureau
  • Angie’s List
  • Facebook

Once you have set up these profiles, start to reach out to clients asking for reviews. Make sure that they give you good reviews, and if not, it gives you a perfect opportunity to make things right.

Apart from the profiles, here are surefire tips for leveraging the power of reviews in generating exclusive plumbing + HVAC leads:

  1. Engage with the clients when they leave reviews- This shows that your business values their feedback
  2. Use testimonials in your plumbing + HVAC marketing campaign to attract the same type of customers.
  3. Make sure that your business contact details are available on all profiles
  4. Request for reviews and testimonials from clients when a job is completed.
  5. Engage and monitor your reviews authentically.

Property owners trust other property owners and the ideal place for these strangers to interact is through online reviews

Create an Optimized Plumbing + HVAC Website

How you create and use your website will affect your plumbing + HVAC marketing goals, but just getting a website will not increase your plumbing + HVAC sales.

Pro tip:  Regardless of how flashy your plumbing + HVAC website is, the functionality should be your first consideration.

You should think of your plumbing + HVAC website as the business card and brick-and-mortar office where you direct prospects or clients.

Your goal of getting qualified leads stands a better chance of coming to fruition when your plumbing + HVAC website favors its execution. Regardless of the technique, you are using to get such points. So you need to make sure that your website is above par for prospects to convert when they stumble on it.

According to a study conducted by Stanford University, 75% of prospects judge a business based on its website.

In general, your plumbing + HVAC website should be professional, functional, and easy to use. And since the primary goal is to convert those prospects into clients, your website should have a clear call-to-action that directs them to take appropriate action.

  A well-optimized plumbing + HVAC website should possess the following qualities:

  • Simple Navigation– links and buttons should be easy to spot and should direct prospects where they want to go.
  • Visually Appealing– An attractive theme relevant to your plumbing + HVAC business, videos, photos,  Sliders, and white spaces are some of the elements that will make your website captivating to prospects/ clients.
  • Lead-Capture forms– without filling in the forms, leads are likely to vanish away. You can make the process hassle-free by providing something free in return, like a free inspection or estimate.
  • Consistent content– You should update your site with fresh content regularly to make it rank high in search engines.
  • Decent loading speed– if a prospect has to wait for minutes before your site loads, they might be tempted to leave right away. Thus, your site loading speed should be decent for both desktop and mobile users.

Keywords are also an essential aspect of your website optimization because they are what prospects will search for, and Google will direct them straight to your plumbing + HVAC website, thus skyrocketing your rankings.

Add Videos that go Beyond the Basics

According to a study done by Smart insights, over 70% of clients choose video as the most effective way of learning about your services or products.

A video-a real-life story as you are finishing exciting features of a project –can be an accessible but most engaging of all your plumbing + HVAC marketing concepts.

Informative, plumbing + HVAC videos portray your authority, create more engagement from social channels, and build trust.

Answer Queries on Your Plumbing + HVAC Website

This may sound obvious, but most of your rivals aren’t doing it

Clients have tons of queries that they want to be answered.

What is the cost of installing a new plumbing + HVAC System?

Should I replace or repair my plumbing + HVAC?

If you note such queries from customers, then you can assume that they are asking the same questions on Google. If you want to drive more organic traffic to your plumbing + HVAC website, then you should strive to answer all the queries by creating individual blog posts that address those concerns from clients.

Show your Plumbing + HVAC Work Portfolio

Photos continue to find several applications when it comes to showcasing plumbing + HVAC projects. Some plumbing + HVAC contractors use them to make rough estimates. Others use them to time-track plumbing + HVAC projects.

Apart from these uses, there is a marketing side where, after and before photos help to build trust with potential customers.

First, such photos should be of high-quality to make prospects interested in checking them out on your website. That means you have to buy a good camera

Pictures always try to summarize what you can do as a plumbing + HVAC contractor, plus they explain a lot of concepts that would take a lot of resources and time.

What’s next for Your Plumbing + HVAC Business?

Implementing the above plumbing + HVAC marketing concepts does not have another rocket science. It can be practical and straightforward.

Start by claiming your Google My Business Listing, optimize your plumbing + HVAC website for search engines and make sure that you answer questions that clients are asking online. This will allow you to be seen as an expert in the field.

Next, add a personal touch once clients start to interact with you. This way, you will begin to earn the reputation of a business that is concerned about its clients-not one who is only after making quick bucks.

Don’t forget to showcase photos of the completed plumbing + HVAC projects and lastly squeeze all the benefits by hiring a reputable plumbing + HVAC marketing agency.

Don’t b be afraid to outsource your plumbing + HVAC marketing expert. There a lot of benefits that you can enjoy by learning some plumbing + HVAC contractor marketing basics, but the time comes when you have to concentrate on your bottom line-running your plumbing + HVAC business.

If you want to grow your plumbing + HVAC business online and don’t know where to start, feel free to schedule a free consultation with our marketing experts today.

Best of luck in your plumbing + HVAC business!

Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Plumbing + HVAC Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Plumbing + HVAC Businesses can Find New Clients Through These Lead Generation Strategies

As a plumbing + HVAC professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a plumbing + HVAC professional is finding qualified plumbing + HVAC leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of plumbing + HVAC service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Plumbing + HVAC Lead?

Understanding what a lead is, and the types of leads available is step one in the plumbing + HVAC lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, plumbing + HVAC repair, replacement, or other plumbing + HVAC services. As a business, you learn of the plumbing + HVAC leads in your local area through one of the plumbing + HVAC lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right plumbing + HVAC lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of plumbing + HVAC services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your plumbing + HVAC lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a plumbing + HVAC contractor, to gain their trust and eventually turn those leads into customers.

Plumbing + HVAC Lead Generation: Best Tactics to Employ

For plumbing + HVAC contractors that want to attract the right audience, it’s essential to utilize the best plumbing + HVAC leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those plumbing + HVAC leads into customers.

Plumbing + HVAC PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local plumbing + HVAC companies on Google. You want your ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from plumbing + HVAC leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great plumbing + HVAC lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Plumbing + HVAC SEO

There’s no way around it; organic search engine optimization is still atop the list of plumbing + HVAC lead generation tactics to use. People will search Google for local plumbing + HVAC companies. Therefore, your site has to be optimized for

  • The right keywords (plumbing + HVAC, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific plumbing + HVAC services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Plumbing + HVAC Email Campaigns

Building an email list is one of the best plumbing + HVAC leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow-up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

Do you know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency plumbing + HVAC repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and plumbing + HVAC services. Send out postcards with an offer for free plumbing + HVAC consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need plumbing + HVAC services, and you have what they’re looking for.

Social Media Plumbing + HVAC Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting plumbing + HVAC leads that are interested in plumbing + HVAC services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new plumbing + HVAC leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a plumbing + HVAC company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your plumbing + HVAC services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free plumbing + HVAC inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the plumbing + HVAC materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need plumbing +             HVAC work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their plumbing + HVAC systems. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local plumbing + HVAC companies form alliances with Home Depot or Lowes, and other big companies which carry plumbing + HVAC materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the plumbing + HVAC materials you’ll use when working on a customer’s plumbing + HVAC systems. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as a credible, reputable plumbing + HVAC professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your plumbing + HVAC company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for plumbing + HVAC contractor (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local plumbing + HVAC leads find the best local plumbing + HVAC contractor. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps plumbing + HVAC contractors reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed plumbing + HVAC company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local plumbing + HVAC contractors. From there, customers will fill out the online form, with their personal contact information, and you can generate plumbing + HVAC leads this way.

Bear in mind you’re paying a fee to use the site as a plumbing + HVAC company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one plumbing + HVAC lead generation tactic you can employ as a local plumbing + HVAC company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major plumbing + HVAC installation gig or major repair job you book.

When looking to attract new local leads, as a plumbing + HVAC company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
Local SEO PPC Promotion SEO

Most Commonly Searched Plumbing + HVAC Keywords

One of the most critical components of Plumbing + HVAC SEO (search engine optimization) for your NICHE business is keyword research. You need to understand what your customers are searching for so that you can optimize your website for the keywords that will drive the most qualified traffic to your website.

Our team has researched and developed a list of the most commonly searched plumbing + HVAC keywords and listed them below for your review:

Below is a list of the MOST CRITICAL keywords related to your business that you want to be sure your website is optimized for:

Your City + Plumbing & HVAC
Your City + Plumbing & HVAC Contractor
Your City + Plumbing & HVAC Service
Your City + Plumbing & HVAC Repair
Your City + Commercial Plumbing & HVAC
Your City + Commercial Plumbing & HVAC Contractor

Plumbing & HVAC In Your City
Plumbing & HVAC Contractor In Your City
Plumbing & HVAC Service In Your City
Plumbing & HVAC Repair In Your City
Best Plumbing & HVAC in Your City

 

 

We can help get you TOP placement on Google for the majority of the Plumbing + HVAC related keywords in your area. However, we only work with ONE Plumbing + HVAC contractor in each city. So, apply to work with us before your competitor does.

Categories
Local SEO Paid Advertising PPC Promotion SEO

3 Ways To Get Found On The First Page of Google for Plumbing + HVAC

 

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Plumbing + HVAC company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in your area, this is not something you have. Therefore, you can purchase ads that Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Plumbing + HVAC business, which works hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for an industry-specific Plumbing + HVAC search, they’re likely to see one of the ads you purchased.
Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Plumbing + HVAC.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Plumbing + HVAC companies.
Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are
  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization
Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.
Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that your paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Plumbing + HVAC business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Plumbing + HVAC Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is if you are listed as a Google business.
If you’re not, the first thing you’ll want to do is create a Google My Business Page. (How To Get Your Plumbing + HVAC Business On Google Maps)
Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Plumbing + HVAC industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Plumbing + HVAC company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to a lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information are correct. Do so regularly and make sure you keep the information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Plumbing + HVAC company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still a leader in search engines. But, there are other business directories you can add your business to. The more places your Plumbing + HVAC audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first-page results when you have it listed on multiple directories, as opposed to being listed only in one place.
Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Plumbing + HVAC business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first-page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in a specific area, you’ll want to know exactly what people are searching for. Not only for specific words but also for phrases that your searcher is entering when they’re looking for a company in your area in Google. Some examples are
  • “Plumbing + HVAC near me”
  • “Best local Plumbing + HVAC service”
  • “YOUR CITY + Plumbing + HVAC “
  • “Plumbing + HVAC in YOUR CITY”
There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to your niche and your searcher. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.
Some ways to inform Google what your keywords are includes
  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your company within Plumbing + HVAC to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.
The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Plumbing + HVAC company, not Google. You want the content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.
Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.
The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within your Plumbing + HVAC business.
Categories
Local SEO Paid Advertising PPC Promotion SEO

Why is the First Page of Google so Important for Plumbing + HVAC?

Google trumps all search engines, it crawls the web to determine which sites offer the greatest value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing + HVAC business, you want your Plumbing + HVAC site to rank on the first page of Google, if you want to ensure searchers will reach it.

 

Why Being at the Top Matters

Local results, panels, answer boxes, and so many other tools are available through Google today, that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing + HVAC business on the platform, so you obviously want to rank at the top. See our article about getting to first of Google.

 

The Higher the Rank, the Higher the Clickthrough Rate

A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (usually the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings

– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result

This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google, for the specific keywords you’re targeting as a Plumbing + HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.

Plumbing + HVAC Companies that aren’t at the top of that list, are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing + HVAC clients as a result. Obviously, this isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing + HVAC business.

 

Top Position Traffic Share

Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.

Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.

 

How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking

Most Plumbing + HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing + HVAC business owner is taking the right approach in order to get there of course.

Google doesn’t focus on the quantity it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the biggest marketing department, doesn’t necessarily mean a Plumbing + HVAC company is going to be the featured search result on Google. Google utilizes a number of factors to determine where a site ranks in its algorithm. And, this algorithm is constantly changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.

 

To obtain the first-page status, businesses can utilize various tools in their arsenal which include

  • Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
  • The Google My Business Page, which lists the company address and contact information
  • Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
  • Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.

The more tools you utilize as a Plumbing + HVAC business, the higher your rank will crawl on Google. So, don’t simply rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing + HVAC visitor as possible, to start seeing it climb the ranks in Google search results.

Categories
Growth Strategies Marketing PPC Promotion Reputation Management Retargeting SEO Social Media Website Design

How to Choose Your First Plumbing + HVAC Marketing Agency

Do you want to expand your plumbing + HVAC brand’s reach, generate exclusive leads, and increase your sales?  

If yes, this post got you covered!

But how do you market your plumbing + HVAC company with a limited in-house workforce or no marketing professionals at all?

You need to hire a reputable plumbing + HVAC marketing agency for help.

Sounds so easy, right?

Not always, particularly if you have never worked with a digital plumbing + HVAC marketing company before. What questions should you ask first before hiring a plumbing + HVAC marketing firm? What unique qualities should reputable plumbing + HVAC marketing agency possess? And what type of results should you expect?

 What does a plumbing + HVAC marketing agency do?

 Without further ado, let’s dive into the basics!

What is Plumbing + HVAC Marketing?

Plumbing + HVAC Marketing refers to the process of promoting your plumbing + HVAC services/products to potential clients within your geographical service area. There are several unique ways to market and promote your plumbing + HVAC business, including door hangers, print ads, television, and radio commercials. You can also depend on client referrals and word of mouth recommendations to bring new clients to your business.

While the cost of traditional channels of marketing continues to rise, their effectiveness at producing leads has been decreasing over recent years. This trend can be attributed to the growth of digital and marketing channels. As most clients/ prospects spend much of their time online, it is vital that you make your plumbing + HVAC website and other accompanying online tactics an integral part of your plumbing + HVAC marketing strategies.

The essential component of your digital plumbing + HVAC marketing strategy is your plumbing + HVAC website. Every content on your website should talk directly to your ideal prospects, based on the client profile that you had initially created. Your plumbing + HVAC website should allow prospects to accurately and quickly vet your company as being capable, trustworthy, and experienced to complete the project. A plumbing + HVAC contractor should include customized photos, actual members of the marketing team, client reviews, and testimonials on their plumbing + HVAC website to give confidence to users that your business can be trusted and counted.

 

Besides a stunning website, your plumbing + HVAC marketing strategy should also incorporate other content marketing forms such as videos, social media marketing, and email newsletters. These are all unique tactics of reaching out to prospects with well-targeted messages that prompt them to take appropriate actions.

For instance, you can send out an email newsletter to your former clients providing free plumbing + HVAC inspection or running a successful paid ad search campaign using ZIP codes of areas that were recently hit by a storm. Video is another great way of connecting with prospects and converting leads into clients.

SEO (Search Engine Optimization) is a must for any effective digital plumbing + HVAC marketing campaign. When clients are looking for plumbing + HVAC services online, they are not likely to go past the few listing on the first page of search engines. So, you must make sure that your plumbing + HVAC website appears on the first page of search engine results for customers to find your services online.

Why Do You Need to Hire a Digital Plumbing + HVAC Marketing Agency?

If you are like most plumbing + HVAC contractors, what forces you think to engage a plumbing + HVAC marketing agency is it to answer this question “Do I outsource my plumbing + HVAC marketing to an agency or do it in-house?”

The decision to hire a digital plumbing + HVAC marketing agency usually is influenced by the few scenarios outlined below:

Your In-house Plumbing + HVAC marketing team is overtaxed and small

If your in-house marketing team is unable to meet the ambitious growth objectives of your plumbing + HVAC company, then you need assistance. Even though your in-house staff can do the job well, they may lack the effectiveness and efficiency of a plumbing + HVAC marketing agency. Hiring a reputable digital marketing agency will help you and your employees to concentrate on other crucial duties of running your business.

You Have a Limited Marketing Budget

Lack of enough marketing dollars makes it impossible for your business to hire additional marketing professionals. When you outsource your plumbing + HVAC marketing, you will save a lot of dollars. Hiring people, acquiring facilities for their work, and training them are some of the things required to create a marketing department in your business. While outsourcing your plumbing + HVAC marketing will require you to part with only a fixed amount every month. It will save you money that could be used on buying marketing programs and paying salaries.

Outranking Your Competitors is Becoming Difficult

As a plumbing + HVAC contractor, you need innovative digital strategies and new technologies to stay ahead of your rivals in the market. Your in-house team may lack the innovation and technology required to get ahead of the curve. Fortunately, hiring experienced plumbing + HVAC marketing agency will help your business to outshine other plumbing + HVAC contractors online.

If the scenarios described above sounds familiar, then you have come to the right place. Because selecting the right plumbing + HVAC marketing company can give you the industry experience and fresh perspective that can help your business stand out from the crowd online. Here’s how:

What Can a Plumbing + HVAC Marketing Agency Do For your Business?

 There are several critical competencies that any modern plumbing + HVAC marketing company should deliver, including:

SEO (Search Engine Optimization)

This is a very crucial online marketing technique that helps to put your plumbing + HVAC website on top of search engine results when customers search for your services or products online. Read on the importance of SEO for plumbing + HVAC in 2020 to learn more.

Plumbing + HVAC Website Design

Your plumbing + HVAC website should be a true reflection of your business strengths and professionalism. A plumbing + HVAC web design agency helps your business to stand out as a leader in the competitive plumbing + HVAC niche.

Reputation Management

This service helps to establish, monitor, and grow your plumbing + HVAC brand’s standing on the company, product, and online review sites. Prospects/investors search for information on review sites before they make their decision.

Social Media Marketing

Keeps your plumbing + HVAC brand relevant, visible, and increases engagement in social networks that your target audience uses most. An experienced plumbing + HVAC marketing agency knows how to make your brand famous on multiple social media platforms.

A top-notch plumbing + HVAC marketing company will offer all the services described above but boost their impact on your business by handling campaign management, strategy, monitoring, continuous improvement, tactical plans, and accurate reporting.

Wait, Does My Plumbing + HVAC Business need all the services described above?

A plumbing + HVAC marketing company list of services can feel overwhelming, mainly if you are a new plumbing + HVAC contractor on the block! A good plumbing + HVAC marketer should be sensitive to plumbing + HVAC companies that are new to outsourced marketing services and those that have little or limited marketing budgets.

The trick to success here is to select an agency that is willing to start small and scale-up with time. You can start with one campaign, business project or location and then diversify later after you have achieved some good results. This is a common practice- you don’t have to break your bank to dive into all the marketing methods discussed above.

How to Choose the Right Plumbing + HVAC Marketing Agency

When it comes to plumbing + HVAC marketing agencies, a single online search will reveal dozens of them that live near you. But how do you know whether your plumbing + HVAC marketing is the real deal or not? 

Here are some crucial tips to help you out;

Match their Experience and Skills to Your Unique Needs

This is crucial. Examine your plumbing + HVAC marketing agency skills to check whether their specialty aligns with your unique needs. Do not go for a generalist! Instead, search for a plumbing + HVAC agency that concentrates on a few areas and performs them very well. Such an agency will be well-placed to deliver remarkable targeted results than a big agency that does everything sparingly.

Know that it is more about Tactics and Skills

It is good to have fancy technologies, whistles, and bells (Sometimes they can assist). But when it comes to choosing a plumbing + HVAC marketing agency, you need an agency that is visionary to act as your partner.

Cost Should Match the Experience level and Value-added

You can be tempted to select the cheapest plumbing + HVAC agency out there, but know that such agencies are not worthwhile in the long run. The more qualified and experienced an agency is, the more expensive (usually), but the more they can help your business achieve its goals. Request for case studies that are specific to your plumbing + HVAC business and be wary of agencies that promise fake results

Partner with a Plumbing + HVAC Industry Expert

You can narrow down your search by looking at agencies that have experience in the plumbing + HVAC industry and can thus understand your unique problems. Hiring an agency that is experienced in plumbing + HVAC marketing can help you out.

Assess their Unique Analytical Capabilities

The ability to implement a plumbing + HVAC marketing strategy is only part of the process. Data analytics is an integral component of developing successful plumbing + HVAC marketing campaigns. Your digital marketing agency should be in a position to optimize and analyze results accordingly. You need to check whether the agency has the right analytical tools or platforms to achieve good results.

Read Client Reviews

Nowadays, customers read reviews before they make a buying decision. Thus, building an excellent online reputation is a crucial part of any plumbing + HVAC marketing strategy. Read online reviews first to get a glimpse of what it is like working with your plumbing + HVAC marketing agency.

Ask Questions

Here are some of the critical questions to ask before hiring any plumbing + HVAC marketing agency:

  • How long have they been operating the business?
  • Are they members of professional associations that are crucial to your plumbing + HVAC industry?
  • What services do they offer?
  • How did they help other plumbing + HVAC contractor achieve results?
  • What is their level of expertise?
  • What is their current customer retention rate?
  • How frequently do you receive new campaign reports and updates?

What Can You Expect When Working With Blackstorm Plumbing + HVAC Marketing Team

 There are many plumbing + HVAC marketing agencies out there, but we have what it takes to make your plumbing + HVAC brand successful in the competitive landscape.

Here are some of the reasons that have made us stand out from our competitors:

No Long Term Contracts

Unlike other digital marketing agencies that force you to enter into cumbersome contracts with them, at Blackstorm Plumbing + HVAC Marketing, you only pay for services rendered. You will not be worried about being stuck in long term marketing contracts with Black storm plumbing + HVAC marketing.

Ownership Mentality

We market your plumbing + HVAC business as if it is our own. Our marketers embrace the “Think a plumbing + HVAC contractor” attitude in all our marketing projects. That mentality helps us to learn every aspect of your business before developing a cut-throat digital marketing plan for you.

Take Advantage of Our Experienced Plumbing + HVAC Web Design Team

Our professional design team focuses on creating plumbing + HVAC websites that are responsive, visually-appealing, and can generate leads on auto-pilot. And when you combine that with SEO, you are going to crush your competitors online hassle-free.

Proven Approach

The most successful plumbing + HVAC contractor takes a strategic approach (Instead of a tactical one) when running their business. That’s why we make data-driven decisions, treat your plumbing + HVAC website as lead generation machine, optimize your conversion rates, and establish the credibility of your plumbing + HVAC business.

Industry Expertise

Over the years, we have worked with many plumbing + HVAC contractors like you to achieve remarkable results. If you are searching for a digital marketing partner for your business, then we are the right agency for you!

Result Oriented

Some plumbing + HVAC agencies will promise you first page rankings, more conversions, and more booked jobs. But we know that there is no more significant benefit than boosting your revenue potential. That’s why we track all our marketing efforts down to your bottom line.

Excellent Customer Service

We want you to be pleased with our service (and, of course, ROI results) and refer your friends or family for assistance.

Final Thoughts

Are you planning to hire a plumbing + HVAC marketing agency but don’t know what to do next? Feel free to contact us; we will be glad to answer your questions. Schedule a free plumbing + HVAC marketing strategy session with us today.

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Plumbing + HVAC Business

Before the widespread introduction of digital technology, most Plumbing + HVAC marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, plumbing + HVAC need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing + HVAC can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing + HVAC service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing + HVAC services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users, and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing + HVAC service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another plumbing + HVAC.

Here are some tips to help your Plumbing + HVAC business take advantage of online marketing:

Build a responsive website.

As plumbing + HVAC, you need to think of your website as a representation of your Plumbing + HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you.

Sixty percent (60%) of clients get information about Plumbing + HVAC using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for plumbing + HVAC.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for plumbing + HVAC within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing + HVAC to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing + HVAC tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing + HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing + HVAC information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing + HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing + HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

Categories
Growth Strategies Marketing Promotion

101 Plumbing and HVAC Business Marketing Ideas

With a Plumbing and HVAC business, one universal goal is to make sure and sell the services of the business. This is something that is generally best accomplished via making a business be expertly positioned in front of its target audience whilst offering a solution that fixes a problem–or provides a benefit which the consumer will be unable to find elsewhere (or simply can’t refuse how helpful the marketed service would be).
With this in mind, one of the best things that the owner of a Plumbing and HVAC business can do for their business itself would be known to take a “Time-out,” so as to develop their very own business marketing plan. Having this plan can set a business owner apart from other competition and make them really stand-out. Having a marketing plan which outlines in a clear fashion how to reach the ideal type and number of customers can be extremely useful in creating and then implementing a marketing strategy. You don’t want to have a marketing strategy that ends-up failing, so it is extremely important to have a clear, concise plan to helps more than it could potentially, “Harm.”
There are countless ways that you can try and engage in promoting your Plumbing and HVAC business. Through having smart mix strategies you can expertly identify the most effective methods and focus on the best marketing tactics you should utilize for your Plumbing and HVAC business. Below you will find a list of 101 marketing suggestions and ideas to help your Plumbing and HVAC business with the selling of its services. By using these marketing suggestions and ideas you can help raise further awareness of your business and in the process promote all the aspects you want both current and potential customers to know about you and your Plumbing and HVAC business that makes you worth being a patron of. Here is the list now:

Marketing Planning

1. Update or create a marketing plan for your business.

2. Revisit or start your market research.

3. Conduct a focus group.

4. Write a unique selling proposition (USP).

5. Refine your target audience and niche.

6. Expand your product and service offerings.

Marketing Materials

7. Update your business cards.

8. Make your business card stand out from the rest.

9. Create or update your brochure.

10. Create a digital version of your brochure for your website.

11. Explore a website redesign.

12. Get creative with promotional products and give them away at the next networking event you attend.

In-Person Networking

13. Write an elevator pitch.

14. Register for a conference.

15. Introduce yourself to other local business owners.

16. Plan a local business workshop.

17. Join your local chamber of commerce.

18. Rent a booth at a trade show.

Direct Mail

19. Launch a multipiece direct mail campaign.

20. Create multiple approaches, and split test your mailings to measure impact.

21. Include a clear and enticing call to action on every direct mail piece.

22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.

23. Send past customers free samples and other incentives to regain their business.

Advertising

24. Advertise on the radio.

25. Advertise in the Yellow Pages.

26. Advertise on a billboard.

27. Use stickers or magnets to advertise on your car.

28. Take out an ad in your local newspaper.

29. Advertise on a local cable TV station.

30. Advertise on Facebook.

31. Advertise on LinkedIn.

32. Buy ad space on a relevant website.

33. Use a sidewalk sign to promote your specials.

Social Media Marketing

34. Get started with social media for business.

35. Create a Facebook page.

36. Get a vanity URL or username for your Facebook page.

37. Create a Twitter account.

38. Reply or retweet someone else on Twitter.

39. Set up a Foursquare account for your business.

40. List your business on Google Places.

41. Start a business blog.

42. Write blog posts on a regular basis.

43. Create an Instagram account.

44. Create a Groupon.

Internet Marketing

45. Start a Google Adwords pay-per-click campaign.

46. Start a Microsoft adCenter pay-per-click campaign.

47. Comment on a blog post.

48. Record a video blog post.

49. Upload a video to YouTube.

50. Check your online directory listings and get listed in desirable directories.

51. Set up Google Analytics on your website and blog.

52. Review and measure your Google Analytics statistics.

53. Register a new domain name for a marketing campaign or a new product or service.

54. Learn more about local search marketing.

55. Track your online reputation.

56. Sign up for the Help a Reporter Out (HARO) email list.

Email Marketing

57. Create an email opt-in on your website or blog.

58. Offer a free download or free gift to make people willing to add their email address to your list.

59. Send regular emails to your list.

60. Start a free monthly email newsletter.

61. Use A/B testing to measure the effectiveness of your email campaigns.

62. Perfect your email signature.

63. Add audio, video, and social sharing functionality to your emails.

Contests, Coupons, and Incentives

64. Start a contest.

65. Create a coupon.

66. Create a “frequent buyer” rewards program.

67. Start a client appreciation program.

68. Create a customer of the month program.

69. Give away a free sample.

70. Start an affiliate program.

Relationship Building

71. Send out a customer satisfaction survey.

72. Ask for referrals.

73. Make a referral.

74. Help promote or volunteer your time for a charity event.

75. Sponsor a local sports team.

76. Cross-promote your products and services with other local businesses.

77. Join a professional organization.

78. Plan your next holiday promotion.

79. Plan holiday gifts for your best customers.

80. Send birthday cards to your clients.

81. Approach a colleague about a collaboration.

82. Donate branded prizes for local fundraisers.

83. Become a mentor.

Content Marketing

84. Plan a free teleconference or webinar.

85. Record a podcast.

86. Write a press release.

87. Submit your press release to various distribution channels.

88. Rewrite your sales copy with a storytelling spin.

89. Start writing a book.

Marketing Help

90. Hire a marketing consultant.

91. Hire a public relations professional.

92. Hire a professional copywriter.

93. Hire a search engine marketing firm.

94. Hire an intern to help with daily marketing tasks.

95. Hire a sales coach or salesperson.

Unique Marketing Ideas

96. Get a branded tattoo.

97. Create a business mascot to help promote your brand.

98. Take a controversial stance on a hot industry topic.

99. Pay for wearable advertising.

100. Get a full-body branded wrap on your company vehicle.

101. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills.

Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.

Categories
Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Plumbing and HVAC Business

Before the widespread introduction of digital technology, most Plumbing and HVAC companies marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, Plumbing and HVAC companies need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing and HVAC Companies can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing and Heating & Air service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing and Heating & Air services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar, along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing and Heating & Air service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another Plumbing and HVAC company.

Here are some tips to help your Plumbing and HVAC business take advantage of online marketing:

Build a responsive website.

As a Plumber, you need to think of your website as a representation of your Plumbing and HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you?

Sixty percent (60%) of clients get information about Plumbing and Heating & Air using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a Plumbing and HVAC company.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for Plumbing and HVAC companies within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing and Heating & Air to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing and Heating & Air tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing and HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing and Heating & Air information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website, and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing and HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing and HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services: