Categories
Growth Strategies Local SEO Paid Advertising PPC Promotion

How To Make Your Plumbing + HVAC Business Stand Out From The Competition

What sets your business apart from the competition?

There are over 100k plumbing + HVAC contractors in the USA alone. Competition is always fierce in the Plumbing + HVAC industry, and your plumbing + HVAC business must stand out from the crowd.

You need to take time and differentiate your business from the competition.

But How Do You Position Your Plumbing + HVAC Business Ahead of Competition?

 

Use the following tips to help you peculiar qualities that will differentiate your business from the competition:

Monitor Search Engine Results to Stand Out from Competition 

Property owners use various online channels for research before they decide to call your plumbing + HVAC business. According to a recent survey, the primary four sources that clients turn to our social media, brand websites, video sites, and search engines. Ideally, this means that each of the four sources must have accurate information about your plumbing + HVAC business.

Is your plumbing + HVAC business phone number, address, hours of operation, URL, and contact details correct? A wrong set of more information on your Yelp page could make thousands of dollars in plumbing + HVAC sales.

Focus on Visual Marketing to Stay Ahead of Competition

Nothing promotes your plumbing + HVAC business more than photos, so take as many as possible and upload them in your plumbing + HVAC website portfolio section. A photo gallery of your completed projects is regarded as searchable content, which means it can boost your search engine rankings.

Other places that you can post your project photos include:

  • Houzz: This is a home design website where property owners post photos for inspiration and connect them with professionals who can turn their dreams into reality.
  • Pinterest: This visual tool helps you to post, save, and share project photos to an online board.
  • Instagram:  This is a mobile app that will get your project photos in the eyes of your followers.

Mention Your Location When Posting Content

Posting valuable content to your social channels or blog is the right way of driving traffic to your site. When you publish content that includes community keywords, like the town/city you operate in, links to other local businesses or points of interest in your region, this will increase your chances of ranking high in the local search results.

Manage Your Online Reviews to Stand Out From the Crowd

Online reviews are regarded as the current word of mouth referrals.

Over 80% of property owners trust customer reviews. 9 out of 10 prospects read reviews for a local plumbing + HVAC business before deciding on whether to contact you for services.

If you have a lot of negative reviews on your plumbing + HVAC website, then this will adversely affect your business.

Online reviews provide third-party verification of your credibility and expertise. Property owners are more likely to trust their peers more than your plumbing + HVAC sales representatives.

Several platforms allow your plumbing + HVAC business to request reviews. Facebook and Google are the two leading platforms where prospects can find your business and leave a review.

Unfortunately, most plumbing + HVAC contractors have neither claimed nor verified their Google My Business Listing. That would be the best place to start.

Leverage Social Media to stand out From the Crowd

Most plumbing + HVAC contractors know the importance of social media, but most of them have not implemented a strategy that delivers results.

Social media is not going anywhere soon, and the plumbing + HVAC business that leverages it will stay ahead of the competition. The best method to implement a strategy that gets results on social networks is to add value to prospects/clients.

Educate your prospects/ clients, entertain them, and lastly, make an offer they cannot ignore.

This is the most efficient social media strategy you can implement in your plumbing + HVAC business. 

Address the Customer’s Pain Points

As a plumbing + HVAC contractor, you need to engage your prospects from the initial stage of creating awareness to that of closing a sale.

If you want to get more prospects, an excellent method of doing this by alleviating their pain.

Think of how you can solve a problem for clients, and you will stand out from other plumbing + HVAC contractor in the market.

Use Plumbing + HVAC PPC ads to Take Advantage of Weather-related Events.

PayPerClick adverts can be used to reach homeowners when they desperately need your services, like after a hailstorm, high winds and significant snowstorm, etc.. sweeps through your area.

By targeting your plumbing + HVAC ads to local and seasonal needs, you create great marketing campaigns and profit from the bad weather. All you need to know is what property owners in your region require.

PPC ads provide a great platform to target your marketing seasonally or locally. Local targeting helps you to select specific locations where you want your ads to appear.

Get Leads and Book More Jobs to Make Your Plumbing + HVAC Business Stand out

Your plumbing + HVAC business Unique Selling Proposition (USP), is what sets you apart from the competition in the marketplace. Your USP could be your online reputation, industry experience, service level, your warranties, or people.

We can’t overemphasize this enough. Without a unique selling proposition, none of the plumbing + HVAC marketing strategies discussed above will produce any meaningful results.

First, look at other local plumbing + HVAC contractors in your area and how they market their business (either online or offline.) What aspect of their plumbing + HVAC business do they concentrate on most?

For instance, in our area, some plumbing + HVAC companies stress more on the fact that they are family-owned others promote the number of years they have been in business.

When it comes to your USP, you should focus more on what matters to your clients. For example, saying that your company is family-owned is not enough to convince a prospect to choose your plumbing + HVAC business over another.

Manage Your Reputation Both Offline and Online to Differentiate Your Business.

When it comes to selecting a plumbing + HVAC contractor, offline and online reputation plays a critical role. After all, no property owner wants to work with a plumbing + HVAC contractor, who doesn’t honor deadlines, does shoddy work, and does not stand behind their service with a warranty. That is why tapping into previous customers is vital.

Word of mouth referrals is a crucial deciding factor in how commercial and residential clients choose a plumbing + HVAC company. To take advantage of such references, ask your satisfied clients if they will recommend you to other property owners who require plumbing + HVAC services.

Give customers several business cards to share. Ask clients if you can set up a yard sign in front of their commercial premises. You can provide a small discount in exchange for this.

Online word of mouth is important too. List your business on relevant review sites, work hard to get as many Google reviews as possible, and pay attention to the reviews you get.

Having Trouble Trying to Get Your Plumbing + HVAC Business Ahead of Competition? Let Blackstorm Plumbing + HVAC Marketing Team Help You Out!

If the above tips seem like a hard nut to crack, you are just like thousands of plumbing + HVAC contractors that we have helped over the years. You need to concentrate more on running your business while we do the heavy lifting for you.

So hire us to sort you out! We will market your plumbing + HVAC company as if it was our own, with more focus on ROI and leads.

Last but not least, our team has extensive experience helping plumbing + HVAC contractors get more plumbing + HVAC sales and leads online. If you would like to know how you can make your plumbing + HVAC business stand out from completion online, schedule a free strategy session with our experts today.

 

Categories
Growth Strategies Identity Marketing Promotion SEO Social Media Website Design

How to make your Plumbing + HVAC Business to Stand out from the Crowd

In an industry where the competition claims the top spot, it’s challenging to differentiate and build your plumbing + HVAC brand. Difficult, but not usually an impossible task. With so many plumbing + HVAC contractors across the U.S, you need to know what separates your business from the crowd. Competing with other plumbing + HVAC contractors requires a lot of persistence and hard work. Still, you also need to search for ways to outrank your competitors. Fortunately, this post will explore simple ways to make your plumbing + HVAC business stand out from the crowd.

1. Market Your Plumbing + HVAC Business Properly

Good marketing is an inexpensive and effective way to obtain clients and set your business ahead of the competition. Plumbing + HVAC marketing is more than standard digital marketing. It concentrates on creating a high-quality online presence to bring in new customers/ leads. Marketing through social media and plumbing + HVAC websites helps you to set an online presence unique from other plumbing + HVAC contractors. It is an excellent opportunity to set your business from others and stand out from the rest by improving your plumbing + HVAC brand.

Marketing plays a significant role in bringing new business. Referrals can maintain your business, but crafting and implementing a cut-throat marketing strategy can help your plumbing + HVAC business stand out from the crowd. Having a plumbing + HVAC website is not enough anymore. You can slap the web address on your business card and other marketing materials, but what impresses prospects/ clients is how they interact with you on social media networks. Here are some tricks that will help you make most out of your social media profiles:

  • Post at least once a day
  • Respond to comments on your posts
  • Share crucial posts
  • Ask clients for recommendations.

Don’t forget to use more visual social media platforms like Instagram. Instagram is an excellent place to showcase your crew’s progress on the latest plumbing + HVAC installation project. Showing your technicians in action portrays your team’s dedication, creating trust even before you meet the prospect/client.

2. Refresh Your Plumbing + HVAC Website 

A good plumbing + HVAC website is a useful plumbing + HVAC lead converter and generator. If you have a plumbing + HVAC website but have not paid attention to it, you should take the time to revamp your website.

Your plumbing + HVAC work flawlessly and look spectacular, but if your plumbing + HVAC website appears like the web equivalent of mossy, dirty cedar shingles, you are missing out on new customers.

You want to ensure that when a prospect finds your business online, your plumbing + HVAC website, engenders trust that you are a reliable, reputable plumbing + HVAC company. If you have a static plumbing + HVAC website, then your business is missing significant sales and marketing opportunities every day. Here are a few strategies to look at to increase your plumbing + HVAC website lead conversion and capture performance:

Look at Your Keywords, Search Engine Optimization, page descriptions, and URLs

If these are non-existent, outdated, or don’t concentrate on the services you offer, you have to work harder because you are missing significant opportunities to get organic search traffic that could bring new customers.

Ensure that you have lead conversion capture points on your plumbing + HVAC website

Does your website have options for asking a plumbing + HVAC estimate or contacting your business? If not, they require to be added to the strategic places on your plumbing + HVAC website so that you don’t lose prospects that would instead fill out a form then call you.

Add photos of your plumbing + HVAC projects

You need to create a portfolio of plumbing + HVAC projects and a page to portray them on your plumbing + HVAC website. Prospects want to see your work before they decide to schedule a meeting with you.

Gather and Showcase Customer’s Testimonials

You can brag all day long that you are the best plumbing + HVAC contractor ever, but if no client backs up your claims, it doesn’t hold any ground. Reach out to your customers and see if they are going to give you a testimonial, then later post them on your plumbing + HVAC website.

Most of these changes stated above need technical assistance. Investing in revamping your plumbing + HVAC website is an investment that pays off in the long term. Consider performing a website audit to determine what tweaks will offer most out of your marketing dollars.

3. Create and Post Helpful Plumbing + HVAC Content

Just like the plumbing + HVAC systems, your website requires maintenance too. Prospects will begin researching online before contacting any plumbing + HVAC business. It would help if you positioned your business as an authority on all matters plumbing + HVAC in your area. One way to achieve this is to share and create content that helps property owners with decision-making and research.

Here is how you can accomplish this:

Write a plumbing + HVAC blog

Start blogging about tricks, advice, and tips affecting plumbing + HVAC in your local area. This does not imply that you have to blog daily, but remain consistent with your posting schedule. Over time, such blogs will drive relevant traffic for your business and establish trust with the local community.

Post on Social Media

Having a Facebook page for your plumbing + HVAC business does not mean much if you never take time to update it. Same case for Twitter, Instagram, Houzz, and other major platforms. In fact, having such pages and allowing them to gather dust will adversely affect your plumbing + HVAC business. Plumbing + HVAC contractors having social media posts is nowadays a rule, not an exception, particularly with younger property owners.

Launch Short-form plumbing + HVAC Videos

Use your phone to capture videos of ongoing tasks; create 30 seconds DIY plumbing + HVAC installation videos, or develop client video testimonials. Such videos will help your potential clients and generate relevant traffic and interest to your plumbing + HVAC website.

4. Develop Marketing Partnerships

 You don’t have to market your plumbing + HVAC business alone. Find general contractors, plumbing + HVAC stores, and suppliers that will collaborate with you to sell your services. Creating a good rapport with contractors who do offer a lot of services in your area is an excellent way to generate new leads and establish a strong referral network. Identify a way to make this relationship mutually beneficial, and it will improve your plumbing + HVAC sales significantly.

5. Include something extra in your plumbing + HVAC estimate offer.

Every plumbing + HVAC business in your region likely offers plumbing + HVAC estimates. Consider what you might add to your estimate to make your business stand out from the crowd. Perhaps put it like a plumbing + HVAC audit instead of an evaluation. Or maybe you can collaborate with an energy-efficient company for a complete home energy usage audit, which is a component of plumbing + HVAC . There are endless possibilities here. Your team needs to sit and think about what your company can do differently.

6. Use Innovative Plumbing + HVAC Equipment

Having affordable, reliable equipment is a must if you want to operate a successful plumbing + HVAC business. But that’s standard knowledge.

Stand out with innovative, advanced equipment that assists your technicians to work smarter, not harder.

Providing your crew with equipment and tools that not only equips them but also helps homeowners can improve the chances of your plumbing + HVAC business succeed.

Set Your Plumbing + HVAC Business Apart From Competition Today

Should you require assistance or advice on creating your online marketing strategy or revamping your current plumbing + HVAC website, kindly schedule a free strategy session with our experts to know how we can make your business stand out from the crowd today!

Categories
Paid Advertising PPC Promotion

Why 90% of Plumbing + HVAC Contractors Lose Money with Google Ads (AdWords)

How You Can Create an effective Adwords Campaign that Generates Consistent Stream of Leads.

“We tried PPC ads but did not get any results from it.”

“It was a waste of our marketing dollars; it didn’t work.”

We meet a lot of plumbing + HVAC contractors each week.

90% of them believe that PPC ads don’t work.

Are Google Ads (Adwords) that ineffective in generating plumbing + HVAC leads?

Are Google Ads (Adwords) the worst scam ever seen?

Let’s face it…

PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.

There are hundreds of settings, ways, and features that can make a PPC campaign to fail.

We have been helping plumbing + HVAC contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate plumbing + HVAC leads.

This post will explore the three main reasons why PPC campaigns fail to generate plumbing + HVAC leads and what you can do to create an effective campaign to grow your plumbing + HVAC business.

Mistake #1: Most Plumbing + HVAC Contractors Send Prospects/Customers Direct to their Home Page

Just because your plumbing + HVAC home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.

The thing is…

Your plumbing + HVAC website has a lot of things to read or click.

This creates lots of distractions for clients to read and convert.

People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your plumbing + HVAC website in the first place, which is.

To obtain an estimate from your company!

Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.

When you send prospects to your homepage, you may end up getting only 10% of clients calling you.

A landing page can get at least 30% of prospects calling you.

That’s 3x more plumbing + HVAC leads without breaking your marketing budget.

Mistake #2: Plumbing + HVAC Contractors Write PPC Ads That Are Easy To Ignore

To make Ad words work for your plumbing + HVAC business, you need to persuade people to leave Google and visit your plumbing + HVAC website.

This is where PPC ads come in handy.

They should have a powerful message, stand out, and be hard to ignore.

An active plumbing + HVAC ad will discuss the benefits you provide and what makes your business stand out from other plumbing + HVAC contractors in the area.

If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.

Mistake #3: Plumbing + HVAC Contractors get Behind the Steering Wheel without Knowing How to Drive

When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.

You can’t win any race while you are still learning how to drive a car.

We are not saying that you cannot run your plumbing + HVAC Adwords campaign.

You certainly can.

But you stand high chances of generating a steady stream of plumbing + HVAC leads with Adwords when you partner with a reputable plumbing + HVAC marketing agency.

How to Create an Effective Plumbing + HVAC PPC Campaign

Need more plumbing + HVAC leads or want to grow your plumbing + HVAC business?

For many plumbing + HVAC contractors, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.

After working with a lot of plumbing + HVAC contractors over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.

Creating an effective plumbing + HVAC PPC campaign boils down into how you execute the parameters listed below:

Targeting

One challenge that most plumbing + HVAC contractors face in Adwords is targeting the wrong plumbing + HVAC keywords.

While you can be tempted to bid on every plumbing + HVAC keyword you come across, but in the long run, it creates more problems than it solves.

In most plumbing + HVAC PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary plumbing + HVAC keywords consume three-quarters of your marketing budget.

That’s bad news for your plumbing + HVAC business.

The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.

To make most out of your PPC campaign: Target the Right Plumbing + HVAC Keywords.

At Blackstorm Plumbing + HVAC Marketing, our team has spent many years identifying the most appropriate keywords for the plumbing + HVAC industry. We have researched and tested many plumbing + HVAC keywords to produce impressive results for our customers.

If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.

Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.

Time

Unfortunately, this is the number one reason why plumbing + HVAC contractors waste most of their marketing dollars on the wrong plumbing + HVAC keywords. They simply don’t want to spend more time in their Google Adwords account.

Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.

In fact, that is one of the primary reasons why you need to hire an experienced plumbing + HVAC marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.

No wonder an average plumbing + HVAC contractor wastes a lot of marketing dollars on PPC ads!

To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Plumbing + HVAC Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.

Tracking

The last principle in running effective plumbing + HVAC PPC campaigns is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.

High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.

Grow Your Plumbing + HVAC Business with PPC Ads

After spending years helping plumbing + HVAC contractors with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.

If you are spending time using the right plumbing + HVAC keywords and tracking results, PPC can produce amazing effects to your plumbing + HVAC business.

If you require help to set up your plumbing + HVAC Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.

Categories
Growth Strategies Identity Promotion

How to Choose a Plumbing + HVAC Company Name

Choosing a name for your new plumbing + HVAC company presents a great opportunity because it helps you to communicate your ideals, personality, expertise, values, and uniqueness to potential clients. A well-chosen plumbing + HVAC company name can help you to find more clients and set your business above competition, particularly online. Your plumbing + HVAC company name is the medium through which property owners meet your business for the first time. It creates brand equity and becomes a valuable asset, just as other intellectual properties like logos and trademarks.

That said, choosing a unique name for your plumbing + HVAC business can be an uphill task, but not an impossible one. This post will guide you through the process of selecting the right name for your plumbing + HVAC business, one that you will be proud to put on your company website and business cards.

What is in a name? Crucial Factors to Consider When Choosing a name for Your Plumbing + HVAC Company.

 

Selecting the right name for your plumbing + HVAC company is a crucial step in your brand development strategy, as it represents the potential clients what your business stands for. Choose the wrong name, and you could turn away prospects before you have a chance to explain to them what you do and who you are.

 

Here are crucial things to consider when naming your plumbing + HVAC company: 

Choose a Plumbing + HVAC Company Name that is Memorable

As a plumbing + HVAC contractor, you will want to check the pronunciation, length, and spelling of your business as a priority when choosing a plumbing + HVAC company name.

If your target clients cannot pronounce your company name easily, then that could result in a branding disaster. Imagine property owners going around mispronouncing your plumbing + HVAC company name. Before choosing a plumbing + HVAC company name, select a few people to read the name and see how easily they can pronounce it. This will help you know if your name is hard to pronounce.

If your name is too hard to spell, then it will be difficult for prospects to type in search engines or other platforms where prospects are looking for your plumbing + HVAC business online. If property owners cannot spell your plumbing + HVAC business name, the best-case scenario would be that they will stumble upon your business.

On the flip side, worst-case scenario, they will find your competitors first. If prospects are looking for your plumbing + HVAC business, make sure that complicated spelling does not turn them away from your company.

If your plumbing + HVAC company name is too long, then clients will struggle to remember it accurately. Therefore make sure that your name is short to attract more clients. You want your plumbing + HVAC company name to showcase your brand in a way that is simple to the prospects you are targeting. This will make your plumbing + HVAC business sharable, findable, and, most importantly, memorable.

Add Some Visual Vigor to Your Plumbing + HVAC Company Name

Several studies have shown that people tend to remember what they see than what they hear. So, including a visual element in your plumbing + HVAC company name increases the chances of being recognized by prospects when they are making buying decisions. This could imply using catchy names that spark imagination or incorporating your plumbing + HVAC business name visually in the logo. Make sure that your name stands out from other plumbing + HVAC contractor operating in your city or town.

 

Choose a Plumbing + HVAC Company Name that Fosters Positive Brand Connection

Select your words tactfully during this phase of coming up with your plumbing + HVAC brand strategy. Different words have various connotations for various people. As a plumbing + HVAC contractor, you want to make sure that your company name contains descriptive, persuasive, and positive words that won’t trigger negative emotions in your audience. Make sure that you check the meanings of your plumbing + HVAC company name in the languages and regions that you want to do business.

 

Choose a Plumbing + HVAC Company Name that is relevant to your business

Even with a well-executed plumbing + HVAC brand strategy, your business name will not become a household sensation overnight. Therefore, make sure you select a plumbing + HVAC company name that gives a hint to property owners about what your business does. This will help to clearly define your business and make it easier to find online. Whatever name you select, make sure that it is meaningful for the plumbing + HVAC industry and prospects.

Ensure the Domain Name is Available Before You Choose a Plumbing + HVAC Company Name

One of the most crucial steps in selecting a name for your plumbing + HVAC company is checking whether the domain name is still available. Without a domain name, your plumbing + HVAC business will not have an online presence. Your online presence plays a critical role in your plumbing + HVAC marketing strategy, and if you don’t have a domain name, then you will lose a huge chunk of leads /clients.

As you are brainstorming plumbing + HVAC business name ideas, try to check the availability of corresponding domain names. Alternatively, you can consider buying a domain name for your plumbing + HVAC business, if you find out that all your preferred names have been taken.

Choose a Unique Plumbing + HVAC Company Name that will help you stand out from other plumbing + HVAC contractors online 

Branding is very vital for the success of your new plumbing + HVAC business. As plumbing + HVAC marketers, we know that a unique plumbing + HVAC company name creates a unique identity and existence for your plumbing + HVAC business. A plumbing + HVAC company name using plain initials and letters is not only dull but also detrimental to your plumbing + HVAC marketing. Use a plumbing + HVAC company name that is vibrant and unique to stand out in the market.

Trademark Your Plumbing + HVAC Company Name

Although ensuring that your plumbing + HVAC company is official is one of the final steps, you should make sure that your name is available for registration. Trademark applications must be forwarded to the U.S Patent and Trademark office. A simple Google search can help you to know your trademark’s availability. Still, you need to hire an excellent attorney to do a thorough search to ensure that your company name is available. It is crucial to safeguard your business from any liability by forming a business entity with the secretary of state in the area where your company is located.

How to Come up With Names for Your Plumbing + HVAC Company

Once you have a clear perception of your ideal clients, competitive advantages, business vision, and strategy, you need to brainstorm ideas to come up with a name for your plumbing + HVAC company. It is also advisable to check plumbing + HVAC company names that are already in the market.

Existing plumbing + HVAC business names will always follow some distinct patterns that will help you generate ideas. You can find examples of proper plumbing + HVAC company names on directory sites such as HomeAdvisor, Thumbtack, and Angie’s list.

Start the naming process by determining what precisely you want to convey to your customers. Consider the main benefits or advantages the client will gain from working with a plumbing + HVAC business like yours.

Many companies, not just plumbing + HVAC contractors, try to create a name for their company before anything else. This is a common blunder. In fact, it should be vice versa. Before you develop a name for your plumbing + HVAC company, first create your mission statement, tagline, ideal voice, and your plumbing + HVAC brand message. All of these critical elements will work together to help you create a catchy name for your plumbing + HVAC company.

 Here are some tips that will help you give your plumbing + HVAC company the most effective and attractive name:

  • -Select a plumbing + HVAC company name that you prefer and one that resonates with your ideal client base
  • -Pick a familiar or comforting name that conjures up nice memories so that clients can contact your business from an emotional perspective.
  • -Avoid plumbing + HVAC company names that are incredibly confusing or too long
  • -Stay away from the language that the typical client would not understand.
  • -Don’t include any extraneous information such as INC., LLC. Co., LTD, unless your business has gained those credentials.
  • -Use plumbing + HVAC company name generator tools (free or paid) online to get ideas
  • Avoid using technical jargon that your prospects/clients will not understand.

-Develop a business plan: With a good business plan that indicates your long-term objectives, narrowing down your options for a plumbing + HVAC company name will be more comfortable.

-Select a Business Structure:  Partnerships and sole proprietorships may have fewer restrictions on name registration since they are not regarded as legal entities under the law. Structures like corporations and LLCs have to meet strict requirements to get their name registered.

-Choose a Plumbing + HVAC Specialty:  For instance, if you have decided that you will specialize in repairs, then it makes sense to include “repairs” in your plumbing + HVAC company name. When prospects see your plumbing + HVAC company name, they will no doubt that you are a plumbing + HVAC contractor who specializes in plumbing + HVAC repairs.

-Reach a wider audience:  If you have various skills and not sure which direction you want to go, you don’t want to limit your plumbing + HVAC company name based on specialty. This way, you may choose a name that portrays you as a general contractor who offers plumbing + HVAC services. You can select a general term such as Elite contracting as your plumbing + HVAC company name.

-Think about Your Target Audience: What kind of clients do you want to attract? If you are in an affluent neighborhood, names like “Affordable Plumbing + HVAC ” will not make sense to the wealthiest customers. In such a scenario, you would stick to a general plumbing + HVAC company name that indicates prestige and quality. If you are operating in a low-income region, you may want to use terms that depict the affordability of your services.

-Choose a Simple Plumbing + HVAC Company Slogan with a Catchy Slogan:

You may pick a simple plumbing + HVAC company name and concentrate on a catchy slogan that will differentiate your business in the market. “Your Plumbing + HVAC Replacement Expert” can be a tagline associate with your plumbing + HVAC business.

-Make sure that Your Plumbing + HVAC Company Name is legal:  After picking your company name, you will be required to register it with the appropriate institutions. Make sure that it is not being used or trademarked by another plumbing + HVAC contractor in your area. Registering your plumbing + HVAC company name is mandatory for taxation purposes.

-Choose an excellent plumbing + HVAC website address that complements your company name:   While it would be a great idea to the plumbing + HVAC company name as the actual address, it is not necessarily meaningful. You can also select a web address that reflects your specialty. The key here is choosing a web address that is easy to spell and remember.

Whatever name you choose, make sure that it is relevant to you, your clients, and the plumbing + HVAC industry in general. Since you name your plumbing + HVAC company only once, invest your time to pick a name that will differentiate and set your business above the competition.

Most Popular Plumbing + HVAC Company Names Patterns

Your Initials or Names

Most plumbing + HVAC contractors opt to name their company after themselves. Real-life examples of plumbing + HVAC contractors who have adopted this pattern include; Williams Plumbing + HVAC and Drainage Ltd and Springer-Peterson Plumbing + HVAC and Sheet Metal, Inc.

Naming your plumbing + HVAC company after your partner or yourself gives your business a personal feel. Clients will be attracted to you because your business seems small, dedicated, and responsible. They feel like they can contact you directly; which is essential to many property owners.

However, there are a few blunders that you can encounter if you opt to use this approach. If your plumbing + HVAC company name is difficult to spell or is not a common name in your region, it may be hard for clients to find you online. The same applies to names that have similar spellings.

On the flip side, if your name is too dull or common, it may be difficult to create a plumbing + HVAC marketing buzz around it. It will be hard to set your plumbing + HVAC business ahead of the competition if you select “John Plumbing + HVAC .”

You could also be restricting your plumbing + HVAC company growth by using your name. It will be difficult to sell a plumbing + HVAC business based on your identity because it will be challenging for the new owners to continue with your legacy. While you might not be concerned about selling your plumbing + HVAC company, think about your retirement plans. Many plumbing + HVAC contractors sell their business at a handsome profit when they are ready to stop working.

 

Your Location

Another popular trend when choosing a plumbing + HVAC company name is to include location in your business name. Real-life examples of plumbing + HVAC companies that have adopted this trend include; Eck Plumbing + HVAC Service, American HVAC + Plumbing, amongst others.

When you first launch your plumbing + HVAC company, having a secure connection with your area of operation is critical. Your plumbing + HVAC website’s traffic and search engine visibility may benefit from including a location in your company name, and potential clients will instantly know if you are available in their area.

On the flip side, a location-based plumbing + HVAC company name can restrict you. Potential clients will think that your name depicts your whole service area. If you move to another service area, then it may be an uphill task to attract new clients. You might not want to leave your hometown and want to keep your business small, but a time will come when property owners will desire a new type of plumbing + HVAC system at a lower price. Moves are essential to keep your plumbing + HVAC company strong.

If you choose a location-based plumbing + HVAC company name, try to go as wide as possible without appearing too broad. If you only serve one city, then naming yourself Middle Tennessee Plumbing + HVAC Company is a bit odd. Choosing a county is a great strategy, as it helps your business to access customers who are outside your city.

Your Specialty

Adding your specialty to your plumbing + HVAC company name is a smart strategy because it helps potential clients to understand your target market or the additional skills you can bring on board. Examples of plumbing + HVAC companies are; High-Tech Plumbing + HVAC Restoration LLC, Direct Plumbing + HVAC Ltd, amongst others.

On the flip side, adding specialty in your plumbing + HVAC company name can restrict you too, but not as the location-based business name. It is advisable to include specialty once you are sure that the specialty will constitute a huge chunk of your business. Besides, specialties are extremely powerful and can help your business to stand out from the competition.

Animals, Colors, and Objects

Using objects, animals, or colors in your plumbing + HVAC company name can create a real trait and make your business stand out from the competition. Some of the plumbing + HVAC contractors who have chosen to adopt this strategy include; Apple Plumbing + HVAC Company, Plumbing + HVAC Monkeys LLC, Black & White Plumbing + HVAC, amongst others.

You will note that plumbing + HVAC contractors who opt to use this trend select familiar, common things. Since most plumbing + HVAC contractors serve the general public, they want to make sure that everyone understands their reference.

Assuming that you will serve any property owner, you will be required to choose something that is familiar to them. Choose something you feel attached to and one that you can stand behind for many years to come.

Adjectives

Adding an adjective in your plumbing + HVAC company name can convey a particular message about your business. Real examples of plumbing + HVAC contractors who have adopted this naming pattern include; Precise Plumbing + HVAC Ltd, Standard Plumbing + HVAC, and Exteriors Ltd, amongst others. Each of these names gives you an overview of what the company does.

 The most crucial thing to avoid when using this pattern is being too obvious or cliché, such as the “Best Plumbing + HVAC company in Nashville” or “Strong Plumbing + HVAC .” In fact, the most prominent plumbing + HVAC company names seem like they are disingenuous.

On the flip side, there are some typical advantages of selecting certain adjectives for your plumbing + HVAC company name. A potential client may be using those adjectives when looking for your plumbing + HVAC business. “Reliable Plumbing + HVAC,” “Best Plumbing + HVAC contractor,” and reputable plumbing + HVAC are terms that prospects will use when searching for your services online.

If you want to show the strength of your business, you can name your plumbing + HVAC company after something that represents the adjective. Plumbing + HVAC contractors who have done this include 5 Star Plumbing + HVAC & Restoration, LLC. 1 Stop Plumbing + HVAC, and exteriors, amongst others. These plumbing + HVAC contractors pass a powerful message, symbolizing tradition or strength.

Made-up Plumbing + HVAC Company Names

Many plumbing + HVAC contractors nowadays name their companies by just pilling letters or combining words. Plumbing + HVAC companies that have adopted this trend include Protouch Restoration and Ecotek Energy Plumbing + HVAC & Solar.

Usually, such names will not work for new plumbing + HVAC contractors who are just starting their business. However, such names are generally unique and available; they can appeal to your target audience.

How to Make Sure That Your Plumbing + HVAC Company Name is Unique

Your prospective plumbing + HVAC company name should be unique to appeal to customers. It should also be unique to adhere to the law since no two businesses have similar names in the same industry. You cannot apply for an existing trademark on your plumbing + HVAC company name, either.

Your initial step should be to take any potential plumbing + HVAC company name and running it through an online search. You can use Google or check directory sites such as HomeAdvisor or HomeStars.

Legislation governing trademark, intellectual property, and copyright is different in Canada and the United States. Before you register your plumbing + HVAC company name, you should consult an attorney to sure that the name is available. Please know that your proposed plumbing + HVAC company name should not be used if another plumbing + HVAC contractor has the same name, even if the other contractor did not get a registered trademark for the same.

Your local area may apply certain restrictions to your plumbing + HVAC company name; you should check them online or enlist the assistance of a legal professional. Legal guidance is crucial when opening and searching for a plumbing + HVAC company. Lastly, make sure your plumbing + HVAC company name is unique and helps your business to stand out from the crowd.

How to Register Your Plumbing + HVAC Company Name

Once you have picked a name, you need to register it with the authorities. The exact process will depend on the kind of business structure you select and your area of jurisdictions. If you opt for a sole proprietorship model, then you will be registering your business in your province or home state. Every state has its business authorities. It is advisable to enlist legal professionals who will make sure that your company is adequately insured and licensed. After all, a simple blunder can cause you significant legal battles in the future.

Besides, you will be required to register for a Tax Identifying Number or Tax account when you register your plumbing + HVAC company name with the Internal Revenue Service (IRS). It is crucial to seek professional assistance to understand your tax obligations. Remember, once your plumbing + HVAC company name is registered, your business now officially exists.

Choose a Plumbing + HVAC Company Name Today!

Picking a name for your plumbing + HVAC company presents a massive opportunity for refining your business vision. An excellent plumbing + HVAC company name will help to convey your business strengths, marketing message, and skills. Looking at other plumbing + HVAC company names and getting recommendations from friends or family will help you choose a unique name that will make your business stand out in the market. Plus, optimizing your plumbing + HVAC company name digitally and considering your internet marketing options will make your business more successful.

 If you are not sure how to go about choosing your plumbing + HVAC company name, let BlackStorm Plumbing + HVAC Marketing assist you. Schedule a free strategy session with our experts and get a plumbing + HVAC company name today!

 

Categories
Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Plumbing + HVAC Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before plumbing + HVAC contractors from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many plumbing + HVAC companies are hard at work. As I was driving around, I wondered, if I owned a plumbing + HVAC company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their plumbing + HVAC systems.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged plumbing + HVAC services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different plumbing + HVAC systems while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged plumbing + HVAC system. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. plumbing + HVAC samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their plumbing + HVAC. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their plumbing + HVAC problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Plumbing + HVAC Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Plumbing + HVAC Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home plumbing + HVAC systems. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Plumbing + HVAC Marketing to implement these strategies for you then contact us today!

Categories
Lead Generation Local SEO Promotion SEO Website Design

On-Page SEO Checklist for Plumbing + HVAC Contractors in 2020

 

Get Free Leads, Improve your Plumbing + HVAC sales and Crush other Plumbing + HVAC online with On-page SEO

If you want to optimize your plumbing + HVAC company’s website, on-page SEO is the best place to start. On-page SEO techniques help plumbing + HVAC contractors to get free leads online by appearing on the first page of Google for several keyword phrases. The ultimate goal of on-page SEO is to help search engine crawlers to understand the context and meaning of your plumbing + HVAC pages.

The two essential on-page elements are HTML and content. When using a CMS such as word press, these two elements can be changed. Like any form of internet marketing, On-page SEO has evolved due to the continuously changing Google algorithm. This post will explain the importance, techniques, and checklist of on-page SEO that plumbing + HVAC contractors need to know. Without further ado, let us dive in!

Why Your Plumbing + HVAC Website Needs On-Page SEO?

On-page SEO is crucial because it offers search engines with several signals to help them know what your plumbing + HVAC website is all about.

During the ranking and indexing process, search engines try to associate plumbing + HVAC websites with specific search terms and keywords prospects type in the search box.

It is through on-page SEO that plumbing + HVAC contractors can guide search engines on which keywords they want to rank for in the search results.

Furthermore, it is known as “on-page” since any optimization done directly improves your customer’s experience.

Google, with its thousands of sophisticated algorithm, is now good at:

-Knowing what prospects/ clients are searching for when they type in the query box

-Providing results that satisfy the user intent (shopping, navigational or informational)

This post will take you through the most crucial on-page SEO techniques/ factors that will guarantee higher rankings.

 

7 Essential On-Page SEO Factors That Every Plumbing + HVAC Contractor Needs to Know

Now that you understand why on-page SEO is crucial for your plumbing + HVAC website, you need to start optimizing your pages to get valuable results. Let us explore the most important on-page SEO factors that will guarantee good results if properly implemented.

 

  1. Create Valuable Content that will keep Leads on your plumbing + HVAC Website

Any on-page SEO guide will show you that high-quality content is the backbone of any successful internet marketing campaign. Content drives search engine traffic to your site, gets clients/prospects to engage with your page, and keeps them glued to it.

 

Content comes in various forms like e-books and blogs. You should cover as many plumbing + HVAC topics as possible to drive leads to your business.

 

When you create plumbing + HVAC content, you must go in-depth and provide your prospects/ clients with valuable information. By creating high-value content that matches your prospect’s search intent, you will drive massive traffic to your plumbing + HVAC page and increase its dwelling time.

These two signals (dwell time and traffic spike) will send a good signal to Google that your page is relevant, and thus Google rewards it with higher rankings. It is a great on-page SEO technique that helps to boost search rankings of your plumbing + HVAC website.

 

  1. Optimize Your Title Tags to Rank in More Relevant Searches

When prospects find your plumbing + HVAC website in the search results, they first look at the title of your page. The title plays a critical role in determining whether they will click on your page or move to the competitor’s site. Your title optimization is the most crucial on-page SEO technique that will get prospects to visit your site.

 

As you develop the title for your page, make sure that it is detailed enough to attract prospects. It should explain to the prospect what they will get in case they click your link.

 

Let’s say you wrote an article about siding colors. Which article title would appeal to your prospects most?

 

“Make your house beautiful with siding colors “or “5 types of siding colors that will improve your curb appeal in 2020.”

 

Prospects are more likely to pick the second one. This is because, in the second post, prospects are going to explore the five types of siding colors.

 

The second title also hits the keyword “types of siding colors.” Keyword integration is a crucial part of your title because it makes your post more relevant to searches.

 

Not only do search engines look at your title to help rank your page, but also your readers look for the keyword to see if your post is relevant to your search query.

 

Title optimization is one of the best on-page SEO tactics you can use to improve your site rankings and show up in relevant search results.

 

  1. Use Internal Links in Your Plumbing + HVAC Page to Keep Leads in Your Site Longer

Whenever you create new pages, you want to link up to other sites within your content. These are known as internal links since they keep leads within your site instead of sending them to other external websites.

 

Internal links help to improve the user’s experience. They offer your audience with important information that helps them to understand the topic better. This improves your dwell time and increases your search engine rankings.

 

If you are looking for an on-page SEO technique that will skyrocket your rankings, begin by linking internally in the content. You will keep leads on your plumbing + HVAC website longer and thus improve your rankings in Google search results.

 

  1. Improve Your Page Loading Speed to Keep Your Prospects/ Leads Happy

Everybody wants to get information fast. When prospects perform searches, they want to click on a link and see the page start to load instantly. In fact, 83% of prospects expect your plumbing + HVAC website to load within three seconds or less.

 

If your plumbing + HVAC website takes minutes to load, prospects are likely to abandon it and turn to your competitors. Recent studies show that 53% of prospects will leave your site if it takes more than three seconds to load. You can lose almost half of your search engine traffic if your site takes too long to load.

 

To make sure leads remain in your site, try to improve the page loading speed. There are several things you can do to improve your plumbing + HVAC website loading speed;

  • Minimizing the size of the image files
  • Minify CSS, HTML and JavaScript
  • Reduce white space while coding
  • Cut down the number of redirects in your site
  • Use a content distribution network
  • Leverage browser caching

If you don’t have the time to boost your site loading speed, you can rely on a plumbing + HVAC marketing agency to improve your page loading time. At Blackstorm Plumbing + HVAC Marketing, we offer high-quality plumbing + HVAC website design services to help you improve your page loading time and keep your leads longer on the site.

 

  1. Create SEO-Friendly URLs

Your URL is an important part of SEO. When Google crawls your plumbing + HVAC website, it reads your URL to understand your content. If your URL is vague, search engines will not be able to index your site or help prospects to remember it.

 

The URL helps search engines to determine the relevancy of your page. It is a great place to incorporate your keywords to boost your site rankings.

 

Your URL should have a hierarchy and be clear to prospects. Prospects don’t want to find a URL that is mixed with letters and numbers.

 

Here is an example of a poor URL:

www.plumbing+HVAChacks.com/46532kjl/

A plumbing + HVAC URL like this is unclear and scattered. The random letters and numbers don’t have any meaning to Google. Your prospects also will not comprehend the numbers and letters for a long time.

 

Instead, a good URL should look like this:

www.plumbing+HVAChacks.com/siding/james-hardie-cement/

This URL structure is defined and clear. There is a good hire achy too. The URL goes from siding a general category to James Hardie Fiber cement, a specific siding type. It’s defined and clean; therefore, search engines can easily read your plumbing + HVAC website.

 

Prospects can also remember it naturally. It is much easier to remember siding to James Hardie cement than to cram a combination of numbers and letters. Your prospects can also see the topic clearly, and thus they are likely to read and convert.

 

By creating a clear and defined URL structure, you will get more leads on your plumbing + HVAC website and help Google to index your page properly. It is an excellent way to improve your on-page SEO and increase your site rankings in the search results.

 

  1. Make sure that Your Plumbing + HVAC Website Incorporates a Responsive Design to Keep Your Prospects Happy

Your prospects/ clients will access your plumbing + HVAC website from multiple devices. You must create a great user experience across those devices. If you want to on-page SEO correctly, make sure that your site has a responsive design.

 

Imagine a prospect trying to access your desktop version on a smartphone. They would have to zoom out and in to read content, and the whole post would look scaled incorrectly and disorganized. That does not give your prospects a positive user experience but instead discourages them from your site.

 

As a plumbing + HVAC contractor, you must invest heavily in a responsive design to offer prospects/clients a positive experience of your site. Responsive design makes sure that your plumbing + HVAC website adapts to whatever mobile devices your prospect uses. Whether it is a tablet or Smartphone, your plumbing + HVAC website will adjust to fit the size of your screen.

 

  1. Meta Descriptions

Meta descriptions have been a crucial optimization point for plumbing + HVAC contractors. Meta tags and descriptions explain what your plumbing + HVAC page is all about; they are typically displayed underneath the SERP’s beneath your title.

 

While Google still denies that Meta descriptions don’t help in rankings, there is some evidence that better descriptions help.

Optimizing Meta descriptions properly can help to:

-Increase Click-through Rate

-Guarantee of best results

-Perception of what your plumbing + HVAC website offers changes.

The meta description must incorporate your plumbing + HVAC page keywords. This description is what will appear as the small paragraph under the heading when search results are returned to your prospect. This is the first information that your prospect comes across, so make sure it persuades them to open your site.

 

On-Page SEO Checklist for Plumbing + HVAC Contractors

Search engines consider more than on-page optimization when ranking your site, but there are definite characteristics of a page that Google looks for when indexing or ranking sites. Here are the most crucial things to look out when you want your plumbing + HVAC website to rank high in search engines:

-Make sure that you have one page per specific target keyword

-Make sure that your Meta descriptions are unique and complete per page

– Your content should sales-driven and informative at the same time.

– Use H-tags properly

-Make sure your content is 100% unique

– Start a plumbing + HVAC blog and update it regularly with content that supports your service pages

– Make sure that you have an XML and HTML site map

– Use a content plan that is simple to digest with images, bulleted lists, and videos.

-Make sure that all the images on your plumbing + HVAC website have proper alt tags and titles.

-Don’t stuff your content with plumbing + HVAC keywords

-Make sure that your Google Analytics is working properly and connected to your Webmasters tools account.

– Add professional certifications to your plumbing + HVAC website like BBB, Yelp amongst others.

-Keep your plugins and content management system updated.

 

Start Optimizing Your Plumbing + HVAC On-Page SEO Today

On-page SEO will help your plumbing + HVAC business to develop a better site for your prospects/ clients and keep them glued to it longer. If you optimize your plumbing + HVAC website, your prospects/ clients will spend more time getting to know your business and the services you offer. Your plumbing + HVAC business will continue to rank higher in search results and reach more relevant traffic/ leads.

 

At Blackstorm Plumbing + HVAC Marketing, we have more than 10 years of experience optimizing plumbing + HVAC websites for On-page SEO. We have a team of SEO experts that will make your plumbing + HVAC business rank higher in search engines. They will help to drive more traffic to your page and generate a steady flow of qualified leads in your business.

 

If you are ready to improve your plumbing + HVAC SEO through on-page SEO services, schedule a free strategy session with our experts to see how our team can get your business on top of Google search results today.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Categories
Lead Generation Promotion Reputation Management

Have a Happy Client? Ask for a Testimonial

As with any other service business, word of mouth is an excellent tool to promote your plumbing + HVAC business. Clients don’t have goods they can hold in their hands, so they rely on the opinion of other property owners to know which plumbing + HVAC company will deliver the best user experience.

As a plumbing + HVAC contractor, one of the best ways of spreading word of mouth is through glowing customer testimonials and rave reviews.

 

Sure, you might get a few client testimonials here and there without asking. But you will get more positive reviews and testimonials when you ask for them.

 

What Constitutes a Good Plumbing + HVAC Testimonial?

As a plumbing + HVAC contractor, it is your job to separate valuable testimonials from the ones that are not likely to generate new leads. While we don’t have a perfect template for testimonials, studies show that property owners only respond to specific messages that focus on results.

 

Although it might be superb to hear that a particular homeowner finds your plumbing + HVAC services “awesome,” this kind of review/ testimonial is unlikely to attract new leads to your plumbing + HVAC business. Instead, choose to share reviews that discuss how you helped a property reduce his utility bills after your team installed an energy-efficient plumbing + HVAC system. Therefore, let us explore some of the best ways of pulling customer reviews and testimonials right now.

 

-Conduct Interviews and Surveys to Get Plumbing + HVAC Testimonials 

Of course, you can’t select testimonials to feature on your plumbing + HVAC website if you have not collected enough testimonials from your customer base. Along with inviting property owners to send testimonials to your plumbing + HVAC business, think of sending surveys to those clients who are in your mailing list. To achieve good results, target to request for a testimonial, immediately after completing a job.

 

-Use Social Media to Ask for Plumbing + HVAC Testimonials

It usually is hard to get plumbing + HVAC testimonials through online surveys or comment forms because some clients don’t have all the time to fill in the required details. Your plumbing + HVAC company can make the process of getting testimonials more comfortable by encouraging clients to interact on various social media platforms.

 

Since most property owners use their social network profiles several times each day, interacting with your plumbing + HVAC business and providing a testimonial will not be a daunting task. Once the post has been created, it will appear on the customer’s timeline and twitter for their friends and family to see.

 

-Offer Incentives to Get Plumbing + HVAC Testimonials

Property owners respond very well to free quotes and discounts, and plumbing + HVAC contractors can get testimonials by giving free incentives to complete surveys. When a customer completes an online survey, they are given a free estimate or free plumbing + HVAC inspections. To beat the odds of customers giving testimonials offer incentives like special discounts, prizes, or even coupons.

 

Where to Put Testimonials on Your Plumbing + HVAC Website?

Now that you have collected glowing testimonials from your clients, where are you supposed to put them?

 

-Homepage

Your homepage is the page that is visited mostly by your prospects. This is also the page where most property owners will see your testimonials.

 

-Sidebars

Placing testimonials in your sidebar in the sidebar makes them visible as property owners click around your site.

 

-A dedicated customer Testimonial Page

Once you have collected enough testimonials, it is time to create a testimonials page where customers can share their honest thoughts or reviews on your plumbing + HVAC website.

 

Final Thoughts

Collecting testimonies from satisfied clients is a great way to showcase your plumbing + HVAC business credibility. As Google keeps changing their algorithms, having these testimonials from clients who put trust in your services becomes imperative.

 

Think of the way you search for the services you need. Whether offline or online, we like to have an opinion from someone else before choosing a plumbing + HVAC contractor. We turn to sites like Yelp and Google to collect reviews from customers and provide an overall rating for your business. Those testimonials people are posting about your plumbing + HVAC business are regulated by the website receiving them, thus making you vulnerable to negative reviews.

 

Asking customers for testimonials would be the right way to show your potential customers that you are the right choice. However, negative testimonials can adversely affect your plumbing + HVAC business reputation. As a plumbing + HVAC contractor, you might have all the time to respond and manage negative reviews that affect your business. That’s why you need to hire a reputable plumbing + HVAC marketing agency to manage the online reputation of your business.

 

At Blackstorm Plumbing + HVAC Marketing, we help to maintain the opinions of your satisfied or unhappy clients for your business. Don’t allow negative testimonials to hurt your plumbing + HVAC business. Schedule a free strategy session to see how our experts can help your plumbing + HVAC business stand out online today.

 

 

 

 

 

 

 

 

Categories
Promotion Reputation Management Website Design

What to do if Your Plumbing + HVAC Website is hacked?

Build trust, Increase Dwell time and Get qualified leads online with a secure plumbing + HVAC website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your plumbing + HVAC website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a plumbing + HVAC contractor figuring out your next course of action may be your biggest headache. This post will help you to understand why plumbing + HVAC websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many plumbing + HVAC websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

 

Why Would the Bad Guys Want to Hack Your Plumbing + HVAC Website?

Quite often, plumbing + HVAC contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, plumbing + HVAC websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

 

-Website Data

As a plumbing + HVAC website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

 

-Automated Black Bots

Plumbing + HVAC websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

 

-Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

 

-System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your plumbing + HVAC website shut down.

 

-Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

 

7  Important Steps to Take If Your Plumbing + HVAC Website Has Been Hacked

  1. Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your plumbing + HVAC website designer or system administrator.

 

  1. Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your plumbing + HVAC website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your plumbing + HVAC website.

 

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned plumbing + HVAC website designers help plumbing + HVAC contractor in scanning malicious and malware codes.

 

  1. Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your plumbing + HVAC business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

 

  1. Change All Passwords

Changing passwords is one of the initial steps to take when your plumbing + HVAC website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

 

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

 

  1. Shut Your Plumbing + HVAC Website Down

You should take your plumbing + HVAC website offline temporarily after the hacking incident. This action will help to save clients and people who access your plumbing + HVAC website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

 

  1. Clean Your Plumbing + HVAC Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

 

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your plumbing + HVAC business and which can be restored to their initial original state through your backup.

  1. Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

 

Final Thoughts

Getting your plumbing + HVAC website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

 

So there are various lessons that plumbing + HVAC contractors can learn from this unfortunate experience. Some of these include hiring a reputable plumbing + HVAC website designer, checking reviews regularly, and installing a powerful antivirus. Having the right plumbing + HVAC website design team can make all the difference when your site is hacked. Schedule a free strategy session with our experts to know how we can help to secure your plumbing + HVAC website from malicious attacks today.

 

 

 

 

Categories
Growth Strategies Lead Generation Marketing Promotion Social Media Website Design

Digital Marketing Survival Guide…

Protect Your Business Against The Economic Doomsday!

Compelling Data

Sources: Google, D&B, Bing

  • 97% of American internet users use the internet to
  • Most online business searches result in offline purchases
  • A consumer that find you online are more likely to follow up with a phone call or purchase
  • 73% of online activity is related to local content
  • 61% of major newspapers are failing
  • Most Americans no longer use phone books
  • 35% of all searches are local

Your Business Needs to be Online NOW!

Keep Reading…

“Your Customers are Looking for You Online, But Can They Find You?”

Do you realize how many people are searching for you online?

These days finding products and services businesses locally is done via the internet. Thanks to local search tools, real, local businesses are increasingly visible to local customers online.

Important Statistic: 61% of local searches result in purchases. Almost 2/3 of customers using local search will go on to buy! The fastest-growing segment of the internet is over the age of 50.

You are Crazy Not to Be Part of This Revolution!

When people search for a local business online, they are more than likely to buy right away. But what if they can’t find you?

The proof is in the pudding!…go to Google.com and types in something you think a potential customer of yours would be looking for. If your website doesn’t show up on page 1 of Google, then the answer is.

You are a LOSER! Because Nobody Can Find You!

Your competition and NOT you ARE on page 1 and get ALL of your business.

Let’s cut to the chase…

  • Local search is here to stay.
  • It’s a trend that, if embraced, can significantly fuel the growth of your local business.
  • It can open the doors to every customer located within the area you service at little or no cost.

So Let’s Get Started With The List!

Your Websites 

This is important whether you have a website or not; this is the cornerstone of your strategy.

Let’s look at the best ways you can make your website more effective, so you profit more.

Step 1…

Get a Website

  • Welcome to the show! We are in a brave new world, and people are going online to find what they are looking for.
  • The Yellow Pages are dying. Same with newspapers. (I don’t use them anymore, do you?)
  • Radio and TV ads are expensive, and they are not targeted.
  • 78% of people go online to find what they are looking for.
  • Only 1-3% use the Yellow Pages anymore.
  • The old ways just aren’t working as well as they used to.

Git –Er-Done! Getting Your Website Made is Easy

Most people go to an expensive web designer to get their site built. Usually, they are walking funny for a week because of how expensive it was and how light their wallet has become!

Web designers go overboard on design to make the site pretty. They might look great, but most of the time, they don’t help to get your phone to ring or get customers through the door, which means no money in the business owner’s pocket. I don’t know about you, but I’d rather have a website that makes me money instead of a fancy-shiny site that doesn’t help me profit and grow my business.

I’ll go into more depth about this later on in this report.

Important Website Tips 

Why do you even have a site?– The reason for a site is to get your potential customers to take some form of action that you want them to. You want them to pick up their phone and call or email you or visit your business.

  • The site should build trust.
  • Provide education and answer the questions most people have.
  • Establish credibility and establish you as an expert in your industry.

Contact Information – You should have your contact info located on EVERY page. This might be obvious to some of you, but the truth is that most forget this simple one.

  • At the very least, put your phone number and email address on every page (top right corner is best).
  • Every page! It is important to have your phone number and email. You want to make it very easy for your potential customers to get hold of you when they are ready to.
  • A good way to do this is to include your contact info in the footer (very bottom part) of your site or have your info in the header (header is the best location).

Don’t Use Flash and Java – Flash and Java are for animated pictures and other design elements.

  • Most web designers LOVE to use them and will recommend them. There is a huge drawback to this. The problem is, they slow down the load time of the webpage. And remember what I said, people have a very short attention span when surfing the web. If your site takes too long to load, some people will leave. But more importantly, Google and the other search engines don’t always work well with Flash and Java, so your pages might get ignored, and we DON’T want that!!!

Customers Testimonials – You should make it a priority and a routine process to ask for and collect customer testimonials. You should be putting these testimonials on your website!

  • Testimonials build strong social proof and will boost the marketing of your business. Potential customers believe and trust a third party more than they would if you said the same thing.

Clear Call To Action – You want to have some form of a call to action on your site.

  • A Strong and clear call to action will give your visitors a reason to contact you now instead of later. Offer them some sort of discount or a free gift to get them to take action right now.

Track Your Visitors With Analytics – You can track all of the traffic that your website gets. Where they came from, how long they stayed, where they went, how many times they came back.

  • Google Analytics is a great free tool. All you do is copy and paste a code snippet onto the page you want to track. It’s what I personally use.
  • Here is the link to get your own account so you can start tracking… Google Analytics – https://www.Google.com/analytics

Have your web guy/gal install the code on the pages you want to track. Or get in touch with me, and I will help you out.

Lead Capture – Capture Visitors Contact Info – Do you currently capture leads on your site? Let me ask you, do you think it would be beneficial to your business if you had a list of the names and email addresses of the people that came to your site that you could email whenever you wanted?

  • This is an incredible way to BOOST sales! Offer a free report or coupon if someone fills out a little contact form on your site. It works like a charm!
  • This is one of my favorite marketing strategies. And it’s easy to do.
  • It is simple to put an opt-in form on your website. People put in their name and email address into the opt-in form, and it gets sent to you.

The deeper reason you should be capturing their contact info….when prospects come to your site, and for whatever reason, they just aren’t ready to buy, if you get their email address, you can follow up with them. You can then send them emails to educate them, establish your credibility, make offers, and start to build a relationship with them. So when they are finally ready to buy, they will buy from you because of the relationship you built with them.

If this is something you are interested in, get in touch with me. I can handle everything for you. I’ll create the emails, maintain the database, email your list whenever you want, put an opt-in form on your site, give you monthly reports on how many people opened your emails, I handle everything.

Summary

  • Purpose – Get people to take action, build trust, answer questions, brand you as the expert.
  • Contact Information – Put it on every page.
  • Don’t Use Flash or Java – Slows download times.
  • Testimonials – Social proof.
  • Call To Action – Get your visitors to call, email, or visit you.
  • Track Your Visitors – Track how much traffic you get and from where.
  • Capture Your Visitors Contact Info – You can stay in touch with them.

Search Engine Results (SEO) 

What Are Natural Search Results? 

When people are looking for a product or service, they go online and use a search engine (Google, Yahoo, Bing, etc.) to find what they are looking for. The results that show up are called natural results. The higher your site is ranked, the more traffic you will get. The more traffic you get, the more money you make-assuming you can convert that traffic.

What is Search Engine Optimization? 

SEO is the process of improving the volume or quality of traffic to a web site from search engines via “natural” search results. Optimizing your website, blogs, articles, etc. so they rank higher in the natural search results.

Why Is Getting Ranked High Important? 

  • Searchers rarely go beyond page 1 of the search results.
  • If you are not on page 1, most people will never find your site.
  • If most people never find your site, then your website obviously isn’t doing anything to help put money in your pocket.
  • If your competitors are on page 1 or just ranked higher than you, THEY will get the traffic, and THEY will make more money.

Before I go any further, you need to know what a keyword is. Keywords are words or phrases used by people searching online to describe what they hope to find when performing their search.

For example, if someone in Tampa needs plumbing work done, they go online and type in the search term Tampa plumber. So the keyword phrase is Tampa plumber.

Ok, back to natural search results and ranking.

Ranking Factors – How To Rank Higher 

  • Natural results are about relevancy. Is it relevant to what the searcher is looking for? The more relevant you are, the more you show up.
  • Your content congruency/consistency.
  • Keyword phrase in your page title.
  • Keyword used in page link/URL.
  • The keyword worked into content (keyword density).
  • A big part of SEO is getting backlinks. More importantly, quality backlinks. A backlink is when a link to your website is posted on another website. That site is linking back to your site.

There are a ton of ways to get backlinks. Articles, classified ad sites, directory listings, blogs, videos, social bookmarks, web 2.0 sites.

Two Things To Keep In Mind In Regards To Backlinks 

  • Quality of backlinks: Remember, I said it’s important to get quality backlinks. And to do that, it’s all about relevancy and the strength of the backlinks.

 

  • Strength of backlink: Each page is assigned a PageRank (PR) by Google. It ranges from 0-10, with 10 being the highest. So the higher the PR of the page giving the backlink, the better quality the backlink is. How many other backlinks are on the page also factor in the quality of the backlink.

Summary

  • Relevancy – The more relevant you are, the more you show up.
  • Keywords – Make sure to use your keywords properly. Page title, worked into your content, in your URL and links, density.
  • SEO – The process of improving the volume or quality of traffic to a web site from search engines via “natural” search results.
  • Backlinks – Getting quality backlinks is very important in SEO. You can get links from posting videos, writing articles, directories, web 2.0 sites, etc.

Pay Per Click (PPC) aka Google AdWords 

Do you know what Pay Per Click is? 

  • Pay Per Click advertising are ads that appear next to relevant search results on search engines. When someone clicks on the ad, the person/company that put the ad there is charged money.
  • Each click can cost anywhere from 5 cents to $20+.
  • Google AdWords is the most widely used form of PPC.

What is special about PPC and AdWords? 

  • Reach audiences at the very moment they are expressing interest in your products or services.
  • Target customers only in geographic locations where you do business.
    • By zip code
    • By metro area
    • By city
    • By state
    • Within a certain radius of your address
  • Know when your advertising dollars are working…and when they are not.
  • Change your campaigns quickly, easily, and whenever you want.
  • Get your ads up and running in minutes.
  • Drive traffic to your site!

Where do I find Google AdWords? – http://www/Google.com/adwords

WARNING: If you don’t know what you are doing, you can get charged high click rates. There is a right way and a wrong way to do this.

Don’t overpay. Some people may be paying $1 per click while others are paying $4 per click.

If you want to use AdWords but don’t want to chance to pay more for clicks than you have to, want something that’s hands-off, then contact me, and I can run your AdWords campaign for you for a monthly fee.

 Directory Submissions 

You want to submit your business information to directories. Both local and big ones like Google Local and Yahoo Local.

This will help with backlinks and getting your name and information out there. So make sure to include your website URL when submitting all of your information.

The more information you submit to Google and Yahoo Local, the higher up you can rank. So make sure to add things like pictures, videos, testimonials, etc.

Directory Listing Sites 

Google – https://www.google.com/local/add

Yahoo Local – http://listings.local.yahoo.com

Bing – http://www.bing.com/toolbox/webmasters/?FORM=ZZLH2

Kudzu – http://bizsuccess.kudzu.com

Super Pages – http://www.SuperPages.com

Yellow Pages – http://www.YellowPages.com

OpenList – http://www.openlist.com/update

City Search – http://tampa.citysearch.com

Insider Pages – http://www.insiderpages.com/advertiser

InfoUSA – http://www.infoUSA.com

Cmac.ws – http://www.cmac.ws

Best Of The Web Local – http://local.botw.org

Merchant Circle – http://www.merchantcircle.com

DMOZ – http://www.dmoz.org

 

You Need a Marketing Professional 

Having a website that no one can find is a complete waste of time and money?

You risk that if you just pay some web designer for a website and throw it up on the internet. “Set it and forget it” does not work.

Your site has to be properly built AND marketed properly, so people will find it. The only way to do that is by knowing how to do SEO and PPC to get traffic to your website. Because without traffic, your site is useless.

Once the Traffic Starts to Flow, You Can Cash-In!

The truth is, you could do all of that yourself, but why would you? Especially when you save your time AND you make more money. 

Use Your Brain!

Again, the only way to get that traffic is to work with someone who knows what they are doing.

Online marketing is a full-time job. It’s not something you learn in a few hours. So it’s important to work with someone who knows exactly how to take your offline business and market it properly online.

You Have Choices to Make

First Choice

  • Spend hours and hours trying to figure this stuff out on your own.
  • In the process, wasting money if you happen to mess something up.
  • Worse, the amount of time you will have wasted if you do happen to mess something up. The time you’ll never get back.
  • Deal with trial and error.
  • Do your own keyword research.
  • Run your own AdWords campaigns.
  • Cross your fingers, hoping all of your hard work pays off.

Second Choice

  • Do nothing.
  • Just keep doing what you’ve been doing.
  • If you keep doing what you’ve done, you’ll keep getting what you get.”
  • Let your competitors take business from you.
  • Remember, just having a website and nothing else is not enough.

Or

Hire My Team To Do Everything For You 

Services 

  • SEO – Backlinks, Articles, Classifieds
  • PPC Campaign Management 
  • Directory Submissions 
  • Article Marketing 
  • Website Design 
  • Website Optimization 
  • Email List Building 
  • Web 2.0 Sites – Squidoo, Blogs, HubPages
  • Video Creation and Marketing 
  • Social Networking Setup – Facebook, MySpace, Twitter
  • Content Creation – For blogs, websites, articles, etc.
  • General Marketing Consulting 

Benefits 

  • 95% of the work is done for you.
  • Frees up your time so you can work on YOUR business, which is what you do best.
  • You don’t need to learn anything new.
  • Working with a marketing expert that has 16+ years of experience.
  • Generate more traffic to your website.
  • More traffic means more money.
  • More money means you can invest back into your business, take time off, buy toys, enjoy your business because it’s profitable

Pricing

  • There is no way for me to give “set pricing” in this report.
  • Every business has different wants and needs.
  • Not every business is at the same point right now.
  • Not everyone wants the same services.
  • Every market is different.
  • Some areas are more competitive than in other areas.
  • The more competitive the market, the more work for me, the more work for me, the more I have to charge.

What To Do Next

Schedule a Strategy Session: 

Don’t Forget…

90% of online commercial searches result in local offline purchases.

61% of all local searches result in a transaction.

Is This An Opportunity You Can Afford To Miss?

Remember…

“When Local Customers Search For NICHE Service, Do They Find You?”

 

Categories
Growth Strategies Marketing Promotion

How To Start Your Own Plumbing + HVAC Company

Most professionals look for ways to turn their profession into a business that supports them, their family, and their employees. Starting your plumbing + HVAC company is an excellent way of turning a hobby into a lucrative business. Starting a reputable plumbing + HVAC business involves more than knowing how to install, repair, or replace plumbing + HVAC systems. An established plumbing + HVAC business needs good organization, patience, knowledge, people-skills, perseverance, and other traits. In this article, we’ll go through the entire process of How to Start Your Own Plumbing + HVAC Company. So, wear your entrepreneurial hat and jump on the bandwagon.

How To Start Your Own Plumbing + HVAC Business

1. Save Money

To start any business, you’ll need money to fund your dream. This money should be enough to support all the business requirements. The amount of money, which is your working capital, will depend on your business needs and business model. As a beginner, most plumbing + HVAC business owners recommend a slow initial growth. In this case, you should recover your investment in machinery before buying more.

2. Define Your Business

Before starting your own plumbing + HVAC company, you need a well-defined business plan. This might seem challenging if you don’t have any formal business training. However, you can still use the internet to get ideas on how to formulate a perfect business plan for your plumbing + HVAC company. A plumbing + HVAC business description should have the following:

Name of Business

A business name will help customers find you, talk good about you or even recommend you. A good business name should define your company, what your services, and impress investors.

Where is your Service Area?

Defining your service area will help you to identify the target audience, the prospects, competitors, and client preferences. By knowing all this information, it becomes easier to get the attention of your target audience.

Who is your Target Market?

Knowing your target customers will help you define your work policies to suit their preferences and interests. For example, since you’re starting a plumbing + HVAC business, potential customers include the residents, construction contractors, proprietors, and other small company owners in the region where your business is located.

What Services will be Offered

Choosing to focus on a specialty or niche will make your company stand out from all the other plumbing + HVAC business companies in your region. Focusing on a specialty will bring not only repeat customers, but also lots of referrals from them. Niches in the plumbing + HVAC business include;

  • Residential or Commercial Plumbing + HVAC – You may choose to specialize in offering residential plumbing + HVAC or commercial plumbing + HVAC services. Most plumbing + HVAC companies prefer specializing in the commercial niche since they won’t have to deal with homeowners.
  • Plumbing + HVAC Replacement, Repair, or Both- Your plumbing + HVAC company can also offer loads of other replacement and repair services. These include replacing broken and leaking pipes, HVAC systems, etc.

3. Setting Up Shop

How you set up your shop will determine your success or failure. The location is significant. Apart from the location, you should consider the following elements:

Form a Legal Entity

Forming a legal business entity for your plumbing + HVAC business prevents you from being liable if one decides to sue your company. A good legal entity will also help you maximize your financial opportunities and operational success. Common types of legal entities for plumbing + HVAC companies include:

  • Sole proprietorship- In this type of proprietorship, you operate your own business without a particular business structure. Your personal assets, business, and liabilities are also not separated.
  • LLC (Preferred)- This business structure will protect your personal assets from your business’ liabilities. All the profits and losses in this type of entity are taxed as income or loss to the business owners. This is the best type of legal entity for a plumbing + HVAC business.
  • S-Corp- Also referred to as subchapter, these corporations are closed corporations with limits on the maximum number of members. S-corps provide small businesses with a tax advantage by providing waivers on Corporate taxes.

Register with the IRS

The next step is registering your plumbing + HVAC business with the IRS. This will give you an Employer Identification Number. This number is simply a Social Security identification number for your plumbing + HVAC business. The number will also be used to file taxes.

Open a Bank Account

Opening a bank account for your plumbing + HVAC business will be the first step to legitimize your plumbing + HVAC business idea. A bank account for your business will also help you when filing the taxes. You’ll also be able to keep track of company expenses, receive or deposit payments, manage salaries, and plan your company budget more accurately. The following should also be done after opening a bank account for your company.

  • Get Checks- Most customers still prefer to write checks; that’s why you need to get checks. You might also find the need to accept checks, which are more convenient than the cost and hustles of processing credit card payments.
  • Bank Card- Bank cards can help you make payments and purchases without carrying cash or relying on credit. Bank cards can also remove money directly from your company bank account. You can get a bank card for your company as long as you have a different business account for your company
  • Possibly a credit line- A credit line is just like a financial safety net. It allows you to have extra funds whenever you need them. You won’t need to complete lengthy applications or vet potential lenders in order to get extra funds.

Get Insurance 

From the day you start your business, you expose it to several risks. Your business is already at risk even before starting your first project. That’s why your business needs insurance. One lawsuit could wipe out your plumbing + HVAC business even before it starts. To get the best insurance deals, you can use a Broker- Brokers are advisors and will help you get the best prices. Types of insurances include:

  • General Liability Insurance- This insurance covers customer property damage, customer injuries, and all other related lawsuits. If your plumbing + HVAC business is sued as a result of injury or property damage, you may have to pay a lump sum for compensation. General liability insurance will help cover these types of events.
  • Sub-Contractor Liability Insurance- s a general contractor, your company will be responsible for completing all work for any plumbing + HVAC project you partake. All the subcontractors you contract to perform a job will be liable to you, which makes a subcontractor insurance a vital element of protection. While most General Liability policies cover liabilities caused by subcontractors, others exclude independent contractors. In this event, you’ll end up paying for the damage caused by your sub-contractor.
  • Workers Compensation- Your business also requires a workers’ compensation insurance for your full-time and part-time workers. This insurance will cover your employees if they get injured or fall ill after getting a work-related accident.
  • Professional Liability Insurance- A Professional Liability Insurance is also appropriate for your plumbing + HVAC business since your niche involves consulting with customers and recommending specific plumbing + HVAC products and treatments. Professional liability insurance protects your company from the cost of legal claims if your recommendations or advice results in a loss to your customer.
  • Vehicle Insurance- If your business is using vehicles to transport employees and equipment and to job sites, you’ll need vehicle insurance to cover all accident-related expenses in case your company vehicle is involved in an accident.
  • Umbrella Insurance- While the general liability insurance covers most claims, you may get lawsuits or accidents that may be so disastrous such that they threaten to deplete your primary coverage. In this scenario, the umbrella insurance will shield you from paying out-of-pocket fees to cover damages that surpass your primary policy.

Get a Bookkeeper and Accounting Firm

Bookkeeping will help you maintain accurate financial records. Moreover, the law also requires companies to maintain accurate records and books.

Don’t do bookkeeping on your own unless you professionally trained in this field. Trying to handle everything by yourself will make you lose focus and motivation, which can stall the growth of your business.

You also want your accounting to start right to avoid headaches down the road, that’s why you shouldn’t mess your books by doing data mistakes like missing entries, data entry errors, double entries, and interchanging types of expenses. Hiring a professional bookkeeper and accountant will help you avoid these mistakes.

Obtain all Necessary Permits & Licenses

Just like insurance, permits and licenses are required for your plumbing + HVAC business. The requirements vary from one state to another. Licenses and permits enable you to operate a legal plumbing + HVAC business. You can obtain business permits from your city or town hall. A plumbing + HVAC business needs the following permits and licenses:

  • Local Business Permit- You can obtain a local business permit from your city hall or town. The government may be required to do planning, zoning, and safety inspection approvals before giving you the permit.
  • State Contracting License- A general contractor license allows you to hire subcontractors, gain respect among potential clients, and amongst colleagues. However, getting a state license is an involving process, that requires you to meet certain requirements along the way.

4. Form/Nurture Relationships

Establishing your plumbing + HVAC company as a trustworthy entity is key if you want to dominate your local market. You can do this by applying the following tips to ensure that your brand presence and performance are consistent and up to date.

Hire or Outsource the Plumbing + HVAC Work

Hiring or outsourcing some plumbing + HVAC work can ease some of the time constraints and stress that may be caused by working alone. Even though you might prefer these services yourself, outsourcing some tasks to companies that specialize in particular aspects of your business will provide relief, particularly when working with fixed time frames.

Hire Professionals

Professionals thrive when because they have diverse ideas of how to best deliver on a certain project. As a startup, you should value this diversity and cherish the chance to hire professionals who will bring unique ideas and fresh perspectives to your company. True Professionals won’t cost you money; instead, they will save you money by providing expert opinion on all matters. Consider hiring pros when hiring Marketing, Accounting, Legal, and Insurance Agents. They will know industry secrets and tricks that would take years to learn on your own.

Suppliers

The next step is determining the type of plumbing + HVAC material you’d use depending on their demand and the type of niche your company majors in.

  • Get the best pricing- After identifying your preferred brands of plumbing + HVAC materials, you should talk to plumbing + HVAC suppliers in your area. Confirm if they have what you need and if they will charge you for delivery. Also, ask if you can buy the materials on credit, and look out for special promotions or rebates from manufacturers. Work with the supplier with the best pricing and quality goods that best fit your needs.
  • Get credit lines- It’s also important to get a supplier that gives you a good credit line. This will help your company to deliver still, even when having cash flow problems. Also, note that credit line limits for commercial plumbing + HVAC companies are different from those of a residential plumbing + HVAC contractor.

5. Get Leads

Getting leads is among the main challenges faced by new, plumbing + HVAC businesses. However, getting high-quality plumbing + HVAC business leads is the core of any new business. Below are tips on how to generate residential and commercial plumbing + HVAC leads for your new business.

Hire a Marketing Agency

Hiring a marketing agency like BlackStorm that specializes in marketing plumbing + HVAC companies will help you get good leads. Most of these agencies are well-equipped with extensive knowledge of marketing. Most of them have worked with different plumbing + HVAC contractors, which has given them the skills and experience to deliver the desired results.

Branding

Most new plumbing + HVAC contractors overlook the importance of a good brand. A solid brand identity is vital in creating customer loyalty. You can use the following items to define your plumbing + HVAC brand and drive your plumbing + HVAC business to success.

  • Logos & Colors
  • Business Cards, Letterheads, brochure, uniforms, vehicle graphics
  • Website

Promotion

You also need to promote your business for it to grow. You can use the following tools to promote the plumbing + HVAC business.

  • SEO- SEO offers a great platform to provide valuable plumbing + HVAC content to your potential clients and generate business leads for your company. SEO also has the following advantages: It brings in the highest volume of leads possible area, and it’s a long term investment that will pay off down the road
  • Google Search Ads (PPC)- Even though it’s costly, PPC is among the fastest and most effective ways to generating leads for your plumbing + HVAC business. Your ads will start running in less than a week if you do it correctly. PPC has the following benefits: Leads are hot because they are searching for a plumbing + HVAC contractor in the area, and even though it’s a bit costly, it has immediate results
  • Yard Signs- Yard signs are also great lead generators, as long as you place them at the right places. An effective marketing strategy using yard signs requires variety, creativity, and consistency. “Looking for a plumbing + HVAC contractor? Call ###-#### yourwebsite.com”, this is a good example of what to write on a yard sign. You can also place one in the yard of every job you do
  • Door Hangers- This is also a very cost-effective way of reaching targeted neighborhoods. You can use these tangible pieces of ads placed in a prominent location to win new clients. You can also offer a discount to every house in a neighborhood your working in for the inconvenience of you being there
  • Direct Mail- If done correctly, this can also get you valuable plumbing + HVAC leads. You can email well-designed postcards and leaflets to prospective customers, especially those in areas that are mostly hit by natural calamities.
  • Google Display Ads- This is an advertising ad from google that has no minimum or maximum price, you can make the adjustments to match your budget. Its advantages include: They’re just like Online billboards, but much cheaper than billboard advertising, they offer a quick and cost-effective way of getting your brand out to your local area, and unlike billboards, people can click on your ad and get more information. Billboards need one to remember the contact details.

6. Book Appointments

After fully setting up your company and all the marketing strategies, you’ll start booking appointments with potential and existing clients. When booking an appointment, always keep in mind the following:

Answering the phone

Always answer the phone Right away, because mobile phone calls are the lifeblood of any plumbing + HVAC company (Treat them with importance).

Smile

Answer all calls with a smile (yes, they can hear it).

Client Satisfaction

Ensure that your clients are always satisfied by being empathetic and helpful

Collect Information

Collect and record all the information about a particular project accurately. Avoid omission errors, which might lead to underpricing or overpricing a project.

Work with their schedule

Work with your client’s schedule to avoid inconveniences that may leave your clients less satisfied.

7. Sell the Job

Selling the job is among the most important aspects of your company. Always do the following when meeting with your clients:

  • Show up on time
  • Look professional
  • Be an advisor, not a salesman

8. Build Systems

With time, your plumbing + HVAC company will need systems that are up to date with the current technology. You can make use of several types of technologies specifically developed to manage plumbing + HVAC businesses, functions, and tasks efficiently. A well-established system helps company owners, production teams, salespeople, and even office staff to manage plumbing + HVAC jobs easily.

9. Improve on Everything

Plumbing + HVAC is a service-based industry, and the profits can fluctuate from time to time. Factors like natural calamities, weather occurrences, and excess material orders will impact profits. That’s why company owners and the upper management needs a lot of planning to boost the profits. Growing your plumbing + HVAC company depends on new ideas and clients, which can be achieved by:

  • Keep your website up to date
  • Improving on your advertising strategies
  • Improving on your phone skills and booking rate
  • Improving on sales skills and closing rate
  • Improving customer satisfaction

Final Tips

Although you’ll be able to do most plumbing + HVAC evaluations, installations, and repairs yourself in the first weeks after launching your plumbing + HVAC company, you’ll eventually need to employ a team of experienced plumbing + HVAC contractors. As your business grows, you’ll reach a point where you’ll be managing a team of plumbing + HVAC contractors from your office. Pay attention to work ethic and experience when hiring plumbing + HVAC contractors. Your company needs skilled individuals who are ready to work hard. Go through every candidate’s work history and references and to get a clue whether he/she is best suited for the job.