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Growth Strategies Local SEO Paid Advertising PPC Promotion

How To Make Your Plumbing + HVAC Business Stand Out From The Competition

What sets your business apart from the competition?

There are over 100k plumbing + HVAC contractors in the USA alone. Competition is always fierce in the Plumbing + HVAC industry, and your plumbing + HVAC business must stand out from the crowd.

You need to take time and differentiate your business from the competition.

But How Do You Position Your Plumbing + HVAC Business Ahead of Competition?

 

Use the following tips to help you peculiar qualities that will differentiate your business from the competition:

Monitor Search Engine Results to Stand Out from Competition 

Property owners use various online channels for research before they decide to call your plumbing + HVAC business. According to a recent survey, the primary four sources that clients turn to our social media, brand websites, video sites, and search engines. Ideally, this means that each of the four sources must have accurate information about your plumbing + HVAC business.

Is your plumbing + HVAC business phone number, address, hours of operation, URL, and contact details correct? A wrong set of more information on your Yelp page could make thousands of dollars in plumbing + HVAC sales.

Focus on Visual Marketing to Stay Ahead of Competition

Nothing promotes your plumbing + HVAC business more than photos, so take as many as possible and upload them in your plumbing + HVAC website portfolio section. A photo gallery of your completed projects is regarded as searchable content, which means it can boost your search engine rankings.

Other places that you can post your project photos include:

  • Houzz: This is a home design website where property owners post photos for inspiration and connect them with professionals who can turn their dreams into reality.
  • Pinterest: This visual tool helps you to post, save, and share project photos to an online board.
  • Instagram:  This is a mobile app that will get your project photos in the eyes of your followers.

Mention Your Location When Posting Content

Posting valuable content to your social channels or blog is the right way of driving traffic to your site. When you publish content that includes community keywords, like the town/city you operate in, links to other local businesses or points of interest in your region, this will increase your chances of ranking high in the local search results.

Manage Your Online Reviews to Stand Out From the Crowd

Online reviews are regarded as the current word of mouth referrals.

Over 80% of property owners trust customer reviews. 9 out of 10 prospects read reviews for a local plumbing + HVAC business before deciding on whether to contact you for services.

If you have a lot of negative reviews on your plumbing + HVAC website, then this will adversely affect your business.

Online reviews provide third-party verification of your credibility and expertise. Property owners are more likely to trust their peers more than your plumbing + HVAC sales representatives.

Several platforms allow your plumbing + HVAC business to request reviews. Facebook and Google are the two leading platforms where prospects can find your business and leave a review.

Unfortunately, most plumbing + HVAC contractors have neither claimed nor verified their Google My Business Listing. That would be the best place to start.

Leverage Social Media to stand out From the Crowd

Most plumbing + HVAC contractors know the importance of social media, but most of them have not implemented a strategy that delivers results.

Social media is not going anywhere soon, and the plumbing + HVAC business that leverages it will stay ahead of the competition. The best method to implement a strategy that gets results on social networks is to add value to prospects/clients.

Educate your prospects/ clients, entertain them, and lastly, make an offer they cannot ignore.

This is the most efficient social media strategy you can implement in your plumbing + HVAC business. 

Address the Customer’s Pain Points

As a plumbing + HVAC contractor, you need to engage your prospects from the initial stage of creating awareness to that of closing a sale.

If you want to get more prospects, an excellent method of doing this by alleviating their pain.

Think of how you can solve a problem for clients, and you will stand out from other plumbing + HVAC contractor in the market.

Use Plumbing + HVAC PPC ads to Take Advantage of Weather-related Events.

PayPerClick adverts can be used to reach homeowners when they desperately need your services, like after a hailstorm, high winds and significant snowstorm, etc.. sweeps through your area.

By targeting your plumbing + HVAC ads to local and seasonal needs, you create great marketing campaigns and profit from the bad weather. All you need to know is what property owners in your region require.

PPC ads provide a great platform to target your marketing seasonally or locally. Local targeting helps you to select specific locations where you want your ads to appear.

Get Leads and Book More Jobs to Make Your Plumbing + HVAC Business Stand out

Your plumbing + HVAC business Unique Selling Proposition (USP), is what sets you apart from the competition in the marketplace. Your USP could be your online reputation, industry experience, service level, your warranties, or people.

We can’t overemphasize this enough. Without a unique selling proposition, none of the plumbing + HVAC marketing strategies discussed above will produce any meaningful results.

First, look at other local plumbing + HVAC contractors in your area and how they market their business (either online or offline.) What aspect of their plumbing + HVAC business do they concentrate on most?

For instance, in our area, some plumbing + HVAC companies stress more on the fact that they are family-owned others promote the number of years they have been in business.

When it comes to your USP, you should focus more on what matters to your clients. For example, saying that your company is family-owned is not enough to convince a prospect to choose your plumbing + HVAC business over another.

Manage Your Reputation Both Offline and Online to Differentiate Your Business.

When it comes to selecting a plumbing + HVAC contractor, offline and online reputation plays a critical role. After all, no property owner wants to work with a plumbing + HVAC contractor, who doesn’t honor deadlines, does shoddy work, and does not stand behind their service with a warranty. That is why tapping into previous customers is vital.

Word of mouth referrals is a crucial deciding factor in how commercial and residential clients choose a plumbing + HVAC company. To take advantage of such references, ask your satisfied clients if they will recommend you to other property owners who require plumbing + HVAC services.

Give customers several business cards to share. Ask clients if you can set up a yard sign in front of their commercial premises. You can provide a small discount in exchange for this.

Online word of mouth is important too. List your business on relevant review sites, work hard to get as many Google reviews as possible, and pay attention to the reviews you get.

Having Trouble Trying to Get Your Plumbing + HVAC Business Ahead of Competition? Let Blackstorm Plumbing + HVAC Marketing Team Help You Out!

If the above tips seem like a hard nut to crack, you are just like thousands of plumbing + HVAC contractors that we have helped over the years. You need to concentrate more on running your business while we do the heavy lifting for you.

So hire us to sort you out! We will market your plumbing + HVAC company as if it was our own, with more focus on ROI and leads.

Last but not least, our team has extensive experience helping plumbing + HVAC contractors get more plumbing + HVAC sales and leads online. If you would like to know how you can make your plumbing + HVAC business stand out from completion online, schedule a free strategy session with our experts today.

 

Categories
Paid Advertising PPC Promotion

Why 90% of Plumbing + HVAC Contractors Lose Money with Google Ads (AdWords)

How You Can Create an effective Adwords Campaign that Generates Consistent Stream of Leads.

“We tried PPC ads but did not get any results from it.”

“It was a waste of our marketing dollars; it didn’t work.”

We meet a lot of plumbing + HVAC contractors each week.

90% of them believe that PPC ads don’t work.

Are Google Ads (Adwords) that ineffective in generating plumbing + HVAC leads?

Are Google Ads (Adwords) the worst scam ever seen?

Let’s face it…

PPC ads are not as easy as some Yellow pages, and Yelp representatives make it appear.

There are hundreds of settings, ways, and features that can make a PPC campaign to fail.

We have been helping plumbing + HVAC contractors with PPC ads for more than ten years and thus can show you why it’s a powerful method to generate plumbing + HVAC leads.

This post will explore the three main reasons why PPC campaigns fail to generate plumbing + HVAC leads and what you can do to create an effective campaign to grow your plumbing + HVAC business.

Mistake #1: Most Plumbing + HVAC Contractors Send Prospects/Customers Direct to their Home Page

Just because your plumbing + HVAC home page is the first thing that property owners see on your website, it does not make it the best place to send your PPC ads.

The thing is…

Your plumbing + HVAC website has a lot of things to read or click.

This creates lots of distractions for clients to read and convert.

People have short attention spans nowadays, and having various things that your prospects have to do makes them even forget why they came to your plumbing + HVAC website in the first place, which is.

To obtain an estimate from your company!

Instead of sending prospects/ clients to your home page, you need to send them to a landing page that gives them the main advantages and requests them to fill a form or call your business.

When you send prospects to your homepage, you may end up getting only 10% of clients calling you.

A landing page can get at least 30% of prospects calling you.

That’s 3x more plumbing + HVAC leads without breaking your marketing budget.

Mistake #2: Plumbing + HVAC Contractors Write PPC Ads That Are Easy To Ignore

To make Ad words work for your plumbing + HVAC business, you need to persuade people to leave Google and visit your plumbing + HVAC website.

This is where PPC ads come in handy.

They should have a powerful message, stand out, and be hard to ignore.

An active plumbing + HVAC ad will discuss the benefits you provide and what makes your business stand out from other plumbing + HVAC contractors in the area.

If you can craft a PPC ad that’s rich with advantages, you can quickly grab property owners’ attention and make them visit your landing page.

Mistake #3: Plumbing + HVAC Contractors get Behind the Steering Wheel without Knowing How to Drive

When you have a complicated and high-powered machine, you should know how to use it before you set your foot on the pedal.

You can’t win any race while you are still learning how to drive a car.

We are not saying that you cannot run your plumbing + HVAC Adwords campaign.

You certainly can.

But you stand high chances of generating a steady stream of plumbing + HVAC leads with Adwords when you partner with a reputable plumbing + HVAC marketing agency.

How to Create an Effective Plumbing + HVAC PPC Campaign

Need more plumbing + HVAC leads or want to grow your plumbing + HVAC business?

For many plumbing + HVAC contractors, Adwords can seem like a waste of their marketing dollars. It can be daunting to get the right prospects to click on your ads, persuade them to become a lead, and convert them as a new client for your business.

After working with a lot of plumbing + HVAC contractors over the years, however, we have learned how to produce high click-through rates of around 6% and turn a quarter of such clicks into qualified leads.

Creating an effective plumbing + HVAC PPC campaign boils down into how you execute the parameters listed below:

Targeting

One challenge that most plumbing + HVAC contractors face in Adwords is targeting the wrong plumbing + HVAC keywords.

While you can be tempted to bid on every plumbing + HVAC keyword you come across, but in the long run, it creates more problems than it solves.

In most plumbing + HVAC PPC campaigns, we have started managing, less than 9% of their keywords produce leads. This means that the other 91% are plain useless. And to make the matter worse, those unnecessary plumbing + HVAC keywords consume three-quarters of your marketing budget.

That’s bad news for your plumbing + HVAC business.

The more dollars you waste on wrong clicks, the higher your cost per conversion becomes.

To make most out of your PPC campaign: Target the Right Plumbing + HVAC Keywords.

At Blackstorm Plumbing + HVAC Marketing, our team has spent many years identifying the most appropriate keywords for the plumbing + HVAC industry. We have researched and tested many plumbing + HVAC keywords to produce impressive results for our customers.

If you calculate the percentage of wasted ad spend by the total marketing budget, you can get a quick overview of how much money you are wasting on the wrong keywords.

Analyze the poor performing keywords and make some tweaks. Depending on the circumstance, this may imply removing some keywords, rewriting landing pages, and ads.

Time

Unfortunately, this is the number one reason why plumbing + HVAC contractors waste most of their marketing dollars on the wrong plumbing + HVAC keywords. They simply don’t want to spend more time in their Google Adwords account.

Now, we get it. You got so many things competing for your attention, from sourcing materials to managing employees. You don’t have a lot of time left to check your Adwords account on a weekly or daily basis.

In fact, that is one of the primary reasons why you need to hire an experienced plumbing + HVAC marketing agency to manage your Adwords account. However, even after bringing the right agency on board does not mean that your account will get the attention and time it requires to perform efficiently.

No wonder an average plumbing + HVAC contractor wastes a lot of marketing dollars on PPC ads!

To get the most out of your Adwords account, make sure that you visit and analyze it at least once a week. At Blackstorm Plumbing + HVAC Marketing, we visit your Adwords account at least twice a week to ensure that results are always improving.

Tracking

The last principle in running effective plumbing + HVAC PPC campaigns is high-quality tracking. After all, devoting much time to your Adwords account is not helpful if there are no useful statistics to look at.

High-quality tracking means tracking new contracts and conversions. Once you have followed your sales and conversions effectively, you can set your PPC campaign for success.

Grow Your Plumbing + HVAC Business with PPC Ads

After spending years helping plumbing + HVAC contractors with Adwords account, we have found out that running a successful PPC campaign boils down to how well executed the three factors discussed above.

If you are spending time using the right plumbing + HVAC keywords and tracking results, PPC can produce amazing effects to your plumbing + HVAC business.

If you require help to set up your plumbing + HVAC Adwords campaign, schedule a free strategy session with our experts to see how our team can help your business grow today.

Categories
Growth Strategies Local SEO Paid Advertising PPC SEO Website Design

How to Get Your Plumbing + HVAC Business to the Top of Google Search Results in 2020

Drive Crazy Traffic, Generate More Leads and Make More Money by claiming #1 position on Google

Do you think that your prospects/clients ever click on the second page of Google search results?

No. They don’t do that.

In fact, over 97% of prospects do not open the second page when looking for plumbing + HVAC services.

Almost every week, we receive frantic calls from plumbing + HVAC contractors needing help with their Google search results. Sadly, this is usually motivated by a drop in sales and negative reviews.

Fortunately, there are several steps you can take to scale up the online foundation of your business so that negative reviews are not the first thing that clients see in your site.

Remember it is always easier to combat negative search results if you control most of the first page rankings for your plumbing + HVAC business. This process is known as online reputation management for your plumbing + HVAC business.

There are various methods of getting your plumbing + HVAC business to the top of Google search results, but this post will discuss the tried and proven technique of making it happen.

As a plumbing + HVAC contractor, you need to know that your business can be on top of Google search results in four different areas including; rich snippets, organic results at the bottom, PPC ads at the top, and Google map listings situated at the middle. This means that you have four unique opportunities to get on top of search engine results.

 

5 Techniques you can Use to Get Your Plumbing + HVAC Business on Top of Google Search Results

  • Use PPC Ads to Get Your Plumbing + HVAC Business on Top of Google Search Results

If you are searching for ways to grow your plumbing + HVAC business faster, then PPC ads (Google Ad words) should be your priority.

 

SEO and content marketing are both great ways of attracting prospects to your plumbing + HVAC website. The only disadvantage is that these techniques can take some time to build an impressive amount of leads/ traffic.

 

With PPC ads, your plumbing + HVAC business will be able to reach previously unreachable prospects.

Your plumbing + HVAC business can get on top of Google search results and earn more money with PPC ads because of the following reasons:

 

You will achieve results faster than from any other form of Inbound Marketing

As we have already mentioned, content marketing and SEO can take several weeks or months before they gain traction with other inbound marketing strategies.

 

With PPC ads, you can drive prospects to your plumbing + HVAC website within a few hours, not months or years.

The rule of the thumb is that the more you spend on PPC ads, the more prospects/clients you get.

If you want like 5000 prospects, you get the same number of clients within a short period.

With SEO, the aim is to get on top of Google search results for free, because your plumbing + HVAC website stands out from the rest out there.

 

With PPC ads, you are paying to get on top of search engine results through ads.

 

Unfortunately, most plumbing + HVAC contractors think that they can throw thousands of their marketing dollars to Google and appear on top of the search engine results. Google makes sure that only the most relevant, high-quality ads claim that top spot.

 

Therefore you need to hire a reputable plumbing + HVAC market agency to craft high-quality plumbing + HVAC PPC ads that will help your business to outrank the competition.

 

  • Get Your Plumbing + HVAC Website on top of Google Search Results with SEO

If you want to claim the top spot on Google search results for free, then you need to rely on plumbing + HVAC SEO strategies to get results.

 

That said, getting on top of Google search results can be an uphill task, especially when you are a new plumbing + HVAC contractor in the block. The best way to get on top of search results is to hire a reputable plumbing + HVAC SEO agency to optimize your plumbing + HVAC website for search engines.

 

Adding quality content to your site can help to skyrocket your rankings and create a great user experience. Unfortunately, there is much more to SEO than adding high- value content.

 

 From a technical perspective, you need to ensure that Google can easily index, crawl, and understand your plumbing + HVAC website. This may involve things like increasing your site loading speed, creating SEO-friendly URLs, Creating a well-structured XML site map, designing a responsive plumbing + HVAC website for tablet and mobile users.

 

At Blackstorm Plumbing + HVAC Marketing, we help plumbing + HVAC contractors to develop a local search strategy so that their businesses can appear on top of Google search results.

 

  • Get Your Plumbing + HVAC Business on Google Maps and Claim that Top Spot on Google

When you search for something online like” plumbing + HVAC marketing agency “or” Plumbing + HVAC near me”, you might have realized that Google uses location information to show nearby businesses. Obviously, as a plumbing + HVAC contractor, you want your plumbing + HVAC business to be in those local search listings (also known as the “the local park”) in between organic listings and PPC ads.

 

To get your plumbing + HVAC business on Google Map listings, you need to optimize your NAP(Name, Address & Phone numbers) citations throughout the internet. The higher the number of local citations, the better. You also need to have a well-optimized Google My Business profile to get on top of Google search results. As a local plumbing & HVAC contractor, you need to get savvy with local SEO to get ahead of the competition.

 

  • Use Social Media to get on top of Google Search Results

Social media platforms like Twitter, Google+ and Facebook are excellent sources of backlinks, and search engines are crediting these sources in terms of rankings. As a plumbing + HVAC contractor, you need to develop an effective social media strategy that will help your business to claim that top spot on Google search results. You should also consider joining other social sites like Pinterest, Tumblr, Yelp, and Houzz.

 

  • Use High-Quality Plumbing + HVAC Videos to Get on Top of Google Search Results

To improve customer’s experience, Search engines like to display videos on their search results. A video has a higher chance of being ranked on top than a landing page on the same topic. Embedding videos on your plumbing + HVAC website or having a Youtube channel is one of the great ways of improving your chances of appearing on top of Google search results.

 

  • Get Your Plumbing + HVAC Business on Top of Google with Blackstorm Plumbing + HVAC Marketing Services. 

Claiming that top spot on Google is not easy, but it is not an impossible feat, either. If you follow the five techniques discussed above, you will see your plumbing + HVAC website rankings rise steadily.

 

But if you want to make the most out of your marketing dollars, you should work with a certified Google Partner Plumbing + HVAC Marketing Agency. This partner will be able to deliver topnotch internet marketing campaigns that will stretch every dollar of your marketing budget. That agency is Blackstorm Plumbing + HVAC Marketing!

 

Here are some of the benefits your plumbing + HVAC business will enjoy when you hire our team for services.

– We will use our expertise to deliver the best digital marketing campaign to increase your plumbing + HVAC sales and Return on Investment (ROI).

 

– As a certified Google Partner, we preach what we do; we test out new methods and develop PPC campaigns that yield maximum benefits to your business, we know which keywords work and those that don’t.

 

– We provide great services to improve customer experience and maintain Google standards.

 

-We work directly with Google to help your plumbing + HVAC business to appear on top of Google search results.

 

Blackstorm Plumbing + HVAC Marketing is one of the most respected internet marketing agencies out there.

 

When it comes to marketing your plumbing + HVAC business online, that is our specialty. We have a team of plumbing + HVAC marketing specialists who work round the clock, to make sure that your business is found online by prospects/clients. So, if you are searching for experienced plumbing + HVAC SEO partner, we are here for you!

 

We pride ourselves on staying up-to-date plumbing + HVAC industry standards, the latest news, and learning new strategies to make sure that our customer’s campaigns are always successful.

Speaking of customers, you can go through various glowing testimonials on our homepage to see what we mean.

 

If you would like to partner with us for your Plumbing + HVAC SEO, PPC, Website Design, and Social Media marketing project, kindly schedule a free strategy session with our experts to see how our team can help your plumbing + HVAC business claim that top spot on Google search results today!

 

 

 

 

 

 

 

 

 

 

 

 

 

Categories
Growth Strategies Lead Generation Local SEO Marketing Paid Advertising PPC Promotion Retargeting SEO Social Media

How to Market Your Plumbing + HVAC Services After A Recent Storm

Has a storm recently rolled through your area of service? You know it won’t be long before plumbing + HVAC contractors from everywhere are crawling all over the affected neighborhood. Have you ever wondered what you should do in situations like this? 

I currently live near Nashville, Tennessee, and I witnessed several tornadoes roll through a couple of times. I drove through the neighborhoods that were affected, and I noticed many plumbing + HVAC companies are hard at work. As I was driving around, I wondered, if I owned a plumbing + HVAC company in the local area, what would I do to ensure that I received the most amount of jobs possible in this current situation. So, as I was driving through, I was brainstorming on how I could reach these individual homeowners with my message.  

Here is a guide that I came up with to effectively reach those homeowners in a recently affected storm-damaged area:

Do Your Research

Find out the specific zip codes in neighborhoods, and addresses that have been affected by the recent storm. Find out which houses might have been damaged by the recent storm and if insurance could replace their plumbing + HVAC systems.

Google Display Ads

Once you have found the addresses and the ZIP codes in the neighborhoods, you can pinpoint where you want to target display ads. What I would do is create ads that target the homeowners offering storm-damaged plumbing + HVAC services. Once they click on the ad, I would redirect them to a landing page with a video of you in the neighborhood weaning out the different plumbing + HVAC systems while explaining how you can help the homeowners. On this landing page, you want to be sure to leave a call to action instructions, either calling a phone number right away or filling out a lead form.

Physical Postcards

After the research you did earlier, you can go to the nearest Post Office and find out how many addresses are in the affected neighborhoods. You can ask the post office to ship to these addresses your postcard with a message telling the homeowners that you could be the solution to their storm-damaged plumbing + HVAC system. 

Be sure to leave a strong call to action.

Yard Signs

Let’s say that the storm just blew. You need to place yard signs on all major intersections throughout the entire part of the town that has been affected. Once you have started doing a few jobs in that area, leave your yard signs right where you completed the jobs. The neighbors will drive by this sign over and over, day after day. The yard sign will serve as social proof that a customer is happy with your service, and this will tell them the message.

Door knocking

I am personally not a fan of door-knocking because it is like you are chasing the customer instead of them coming to you. However, if you have an extra workforce, this is an exception to use the door-knocking technique. You can give your door-knockers the neighborhood’s zip codes so they will knock on each door in that affected area. It would help if you offered value at the entrance to these prospects. Try providing them with some samples (ex. plumbing + HVAC samples, etc.). If they are genuinely interested in your services, you can take down their information in return for a visit with samples in hand as well as a professional salesman to try to close the deal right then and there.

Google Search Ads

In times like this, you can set up Google Search Ads designed and tailored for storm-damaged searches. All the homeowners are looking for solutions to their plumbing + HVAC. You want to be sure to target these individuals with your ads. These tips will be beneficial leads since they are actively searching for a solution to their plumbing + HVAC problem.

Storm Damage Organic Rankings

Lastly, you need to create a landing page tailored for storm damage Plumbing + HVAC Services within the specific cities you serve. Once you have this landing page with plenty of content and you are already proactively doing SEO on your website, this page should rank effortlessly. Your competitors are doing it, so you might as well do it and make sure you do it right. If you do not currently have this ready, use this time to be proactive in the next storm. All you need to do is create an SEO optimized storm damage Plumbing + HVAC Services Page.

Conclusion

All over the country, there are different kinds of storms that can affect home plumbing + HVAC systems. But the message of this article can also be applied to each specific type of storm. If you do the action steps listed above, I guarantee you will get more jobs than you thought possible!

If you would like to hire a professional team that specializes in Plumbing + HVAC Marketing to implement these strategies for you then contact us today!

Categories
Advertising Growth Strategies Lead Generation PPC Retargeting SEO Website Design

7 Low-Cost Ways of Acquiring Plumbing + HVAC Leads with PPC Ads

Plumbing + HVAC contractors are always after one thing; get qualified leads at a lower cost. There are various ways of generating leads for plumbing + HVAC companies, but one method outshines them all, which is PPC ads. It is an effective method, where your plumbing + HVAC business can be placed in front of property owners that require plumbing + HVAC services.

Keeping Google Ads spend low while driving maximum conversions is the ultimate goal of any `plumbing + HVAC marketer. Although plumbing + HVAC PPC can be useful, it can also eat your marketing dollars if you don’t come up with ways of maintaining a high ROI and reducing costs.

Cost per acquisition, which measures the average spend of acquiring one lead, is one of the crucial metrics to look out for any plumbing + HVAC PPC campaign. It is based on real, individual conversions.

Reducing your cost per acquisition helps to cut your marketing budget, sounds good, right?

But if you are going to lower your CPA, you need first to do some diligence because Google will take your dollars, whether you know about cost per acquisition or not.

What will lower your plumbing + HVAC PPC budget?

 
Review Your Locations

One major cause of why plumbing + HVAC contractors waste their marketing dollars on Google Ads is non-converting locations. As a plumbing + HVAC contractor, you might be tempted to target as many areas as possible, but targeting too broadly means that you will be placing your ads to uninterested prospects and spending money on unqualified clicks. You can be more tactical in retargeting locations by looking at geographical data at the granular level. That way you will instantly know ways of lowering your plumbing + HVAC Google Ads spend 

Once you have identified the least converting regions, you can minimize or switch off the bids for the affected areas. Targeting your plumbing + HVAC PPC to a specific location can help you to lower your cost of acquiring leads.

 
Pay Close Attention to Search Engine Optimization

Significant strategies and concepts like plumbing + HVAC SEO services come into play when we are discussing reducing your spending on Google ads, particularly keywords because they form the backbone of any successful PPC campaign.

So, if you want to get the most out of your plumbing + HVAC marketing efforts, pay close attention conversion rate optimization and ranking your site on top of SERPs.

Google ads are lead generation machines that can be altered or influenced to produce desired results. Thus, getting qualified leads and higher conversions.

If you diligently follow the basics of CRO and SEO, you can reduce your cost of acquiring new leads. If you want to dive deeper, feel free to contact our plumbing + HVAC SEO experts for assistance.

 
Capture Lost Leads with Retargeting

When a homeowner needs a new plumbing + HVAC system, they will do some research online, ask for recommendations from family or friends and shop around for the best price before they finally make a decision. Many times a potential client is willing to contact your plumbing + HVAC business, but along the way, something pops up and distracts him from doing that. With plumbing + HVAC retargeting, you can win that lost lead back to convert.

Retargeting is the right way of acquiring more qualified leads at a reduced rate because they are already warm; they have already checked in your plumbing + HVAC website.

 
Use Videos for Your Plumbing + HVAC Ads

Since prospects have short concentration spans, using a video to showcase your plumbing + HVAC services might keep your business ahead of the competition and boost your conversions. Plumbing + HVAC videos tend to give real-time experience, without leaving to the imagination. Therefore, by using videos, your business stands a good chance of enjoying higher conversions and reducing its Google ads spend.

 
Capitalize on Mobile

With the advancement in technology comes an increase in smartphone use. This implies that many of your clients will be using mobile phones to engage with your plumbing + HVAC business. So, how do you optimize your plumbing + HVAC website to give a pleasant experience to mobile users?

Most plumbing + HVAC contractors tend to focus on more website ads that are optimized for desktops, without knowing that the vast potential lies in mobile advertising.

Focusing more on mobile-friendly sites comes with its benefits; for example, you can use in-apps to target particular clients. These can lead to higher conversion rates and a steady stream of qualified leads-reduced cost of acquiring such leads.

Improve Your Plumbing + HVAC Website Performance

If your business has a poorly-designed plumbing + HVAC website, prospects will not spend much time looking for your services. Therefore, you have to create a more exceptional user experience so that prospects would love to stay on your website and learn more about your plumbing + HVAC services.

Monitor your website loading speed regularly to make it appealing to prospects. If a potential client comes across a plumbing + HVAC site that loads slowly, they will likely leave to your competitors.

Lastly, check your plumbing + HVAC website compatibility with various screen sizes, browsers, and mobile devices. 

Use Different Marketing Platforms

In the world of plumbing + HVAC marketing- the more prospects you reach, the higher conversion you will get at the end of each day. To achieve this, you need to use various platforms like Facebook ads, LinkedIn ads, Google Ads, and Amazon Ads. This will make sure that you have an extended reach and more opportunities of converting prospects into clients in the shortest time possible.

Both Google and Facebook ads have adapted to the people’s searching trends, and they have modified their adverts according to ensure they achieve desired objectives. Likewise, you need to consider other advertising channels to make sure that you are reaching the right prospects. 

What Next? Scale Your Plumbing + HVAC Business

Since the goal of any marketing campaign is to lower costs and improve ROI, we trust that the tips discussed in this post will help you grow your plumbing + HVAC business through Google Ads.

Just know that your plumbing + HVAC company’s success and profits depend on improving your conversions, so it is incredibly crucial to assess how many conversions you generate against what you spend for each click.

 

If your plumbing + HVAC business is struggling to run high-converting PPC ads, kindly schedule a free strategy session with our experts today for assistance!

 

Categories
Growth Strategies Lead Generation Marketing Paid Advertising PPC Reputation Management SEO Social Media Website Design

Should You Hire a Plumbing + HVAC Marketing Agency or Keep Things In-house?

Increase Conversions, Leads and Plumbing + HVAC Sales with an Experienced Plumbing + HVAC Marketing Partner

Should I hire a plumbing + HVAC marketing agency or create a marketing department in-house? When it comes to marketing your plumbing + HVAC company, this can be a crucial decision to make. You may get different suggestions from your business partners but still, be confused about choosing the right option.

There are several factors to consider when determining whether to establish an in-house marketing department or outsourcing to an experienced plumbing + HVAC marketing agency. These factors include cost, relevance, capacity, results, stability, expertise, and perspective.

So, let us examine some facts in detail to see if hiring a reputable plumbing + HVAC marketing agency is the right decision for your business.

Expertise

The plumbing + HVAC marketing landscape is competitive and complicated. With so many tactics available- including search engine optimizationwebsite design, pay-per-click advertisingretargeting, and social media marketing, to mention a few –it is nearly impossible to assemble an in-house marketing department with all the skills to implement your plumbing + HVAC business marketing strategy. Plumbing + HVAC marketing agencies have the skills, experiences, and tools that will help you get the most out of your marketing efforts.

Cost

Hiring a plumbing + HVAC marketing agency to promote your plumbing + HVAC business online is cheaper than creating an in-house marketing department. Here is how: No staffing costs. When you hire an agency, there is no sick or holiday pay, pensions or salaries, no office to rent or software to buy. Just turn us off and on whenever you need us. Time is money, and marketing campaigns consume a lot of time. A plumbing + HVAC marketing agency understands how to optimize your PPC campaign.

Capacity

In the modern business environment, where every plumbing + HVAC contractor is asked to meet ever-shrinking deadlines and wear several hats, creating an in-house department to market your services can be a considerable challenge. Hiring a marketing agency to promote your plumbing + HVAC business online frees up your time to concentrate on what you do best- running your plumbing + HVAC business.

Perspective

A good plumbing + HVAC marketing agency brings a new perspective to your marketing plans. It should evaluate your good ideas and challenge you on not-so-good ideas.

Stability

Let us assume that you have an in-house marketing department. What happens when one of your staff leaves? If your plumbing + HVAC SEO experts get hired by another company, that expertise and knowledge leave too. With a plumbing + HVAC marketing agency relationship, that concern vanishes. Good plumbing + HVAC marketing agencies have several members well-versed with a different aspect of online marketing; therefore, your marketing campaign never misses a beat!

Reporting

Mostly overlooked, your plumbing + HVAC marketing agency should be motivated to report on the results they have achieved over a given period. After all, a good plumbing + HVAC marketing agency must be able to demonstrate value and offer a positive Return of Investment (ROI) on your marketing dollars.

Choosing whether to outsource your plumbing + HVAC marketing to an agency or create an in-house department can be a crucial decision. But when is the best time to hire a plumbing + HVAC marketing agency?

 

4 Warning Signs it’s Time to Hire a Plumbing + HVAC Marketing Agency

Here are the telltale signs that will help you know whether the time has come to hire a plumbing + HVAC marketing agency:

Plumbing + HVAC Sales are Stagnant

If you know that there is a massive demand for plumbing + HVAC services in your neighborhood and your sales team and prices are stellar, the problem with your lagging sales could be ineffective marketing campaigns. A straightforward way to know? A right plumbing + HVAC marketing agency offers a free brief strategy session. Book one and understand why your plumbing + HVAC sales are dropping day by day.

They will assess what you are doing now and offer ideas for improvement. You will come out knowing how your marketing strategy is messing you up, and a conviction that you should work with a marketing agency.

Your Marketing Results are a Miss or Hit

If your plumbing + HVAC marketing results have been a miss or hit, you might have concluded that inbound marketing does not give results at all. Could your blame lie with your inadequate marketing approach?

A plumbing + HVAC marketing agency will assess your goals and challenges carefully and draft a strategy to overcome those hindrances and achieve those goals. Over time, they will refine your approach to achieve a higher ROI.

Your Sales Department is not Generating Good Leads

Assuming that your salespeople are hard-working and skilled, it could be that your marketing campaigns are producing poor-quality or few leads. A good plumbing + HVAC marketing agency will monitor your current sales process and incorporate its marketing services with your sales team. With the support of your sales team, they will develop a stellar marketing plan based on real results.

Low Marketing Budget

Hiring an internet marketing specialist, content creator, PPC experts, web designer, and social media specialist can be very expensive, especially if you don’t have enough marketing dollars. Creating an in-house marketing department is out of reach for most plumbing + HVAC contractors, but you can still enjoy all the perks of all those skills and experience at the cost of one staff!

Make Your Decision

There are various reasons why plumbing + HVAC contractors should hire an agency or do their marketing in-house. Both are viable methods of growing your plumbing + HVAC business.

After everything is said and done, your ROI is the most important number to your plumbing + HVAC business. Accordingly, your decision should be based on what will give you the highest ROI and grow your plumbing + HVAC business. Between the options, decide which one will provide you with the maximum benefits at a lower cost.

Are you trying to choose between a plumbing + HVAC marketing agency and an in-house sales department? Choosing the right plumbing + HVAC marketing agency is the difference between getting a Google penalty and growing your business, so you should not take this decision lightly.

 

Here are some reasons why you should choose the BlackStorm Plumbing + HVAC Marketing team to grow your business:

No Long-term Contracts

We allow results to speak on our behalf, and so offer month-to-month contracts to our customers. You will not have to fear being stuck with long-term contracts with Blackstorm plumbing + HVAC marketing.

Ownership Mentality

We market your plumbing + HVAC business as if we own it. We strive to learn every aspect of your plumbing + HVAC business model – from analyzing your competitors to calculating your profit margins.

Simple Monthly Reports that you can understand

We are always honest and transparent about everything we do on your plumbing + HVAC website. We track the results to the bottom line (ROI).

Industry Expertise

Unlike other digital marketing agencies, who specialize in several industries, we have got a soft spot for plumbing + HVAC companies. If you own a plumbing + HVAC company, then we can be your # 1 internet marketing partner.

If you want to know how we can help your plumbing + HVAC business to grow, feel free to schedule a free strategy session with our plumbing + HVAC marketing experts today!

 

 

Categories
Growth Strategies Marketing Paid Advertising PPC Promotion SEO

10 Plumbing + HVAC Lead Generation Strategies To Implement ASAP! (If Not, Could Cost You $$$)

How Plumbing + HVAC Businesses can Find New Clients Through These Lead Generation Strategies

As a plumbing + HVAC professional, has your company come to a halt in terms of new customers in the area? Are you finding it difficult to reach out to locals or find qualified leads? One of the biggest challenges you’ll face at some point in time or another as a plumbing + HVAC professional is finding qualified plumbing + HVAC leads. Sure, you can purchase leads, but what good will that do? More often than not, the companies selling leads, do not specify who their target demographic is, or the type of plumbing + HVAC service the customer requires. Therefore, you’re not sure what your buying until you pay for it.

What is a Plumbing + HVAC Lead?

Understanding what a lead is, and the types of leads available is step one in the plumbing + HVAC lead generation process. A lead is a person or company that’s shown an interest in your product or service in this case, plumbing + HVAC repair, replacement, or other plumbing + HVAC services. As a business, you learn of the plumbing + HVAC leads in your local area through one of the plumbing + HVAC lead generation methods you’ll utilize to grow your business.

What Types of Leads are you Targeting?

Okay, so now that you have a clearer understanding of what a lead is, i.e., a person/entity in need of the services you offer, you’ll have to understand the type of lead you’re reaching, so you can utilize the right plumbing + HVAC lead generation tactics to reach them. There are two types of leads which are B2B and B2C. These are defined as

  • B2C (business to consumer)
  • B2B (business to business) leads.

B2C is generally residential customers, while B2B is more often than not industrial businesses or commercial customers in need of plumbing + HVAC services. Therefore, the types of lead generation you’ll use with B2C might not be as in-depth or detailed. The reason being is that your B2B consumer is usually also business owners. So, they have a greater understanding of the lead generation cycle and will understand how you’re attempting to reach them. Tailoring your plumbing + HVAC lead generation tactics to the audience you’re trying to reach, will help you better target yourself as a plumbing + HVAC contractor, to gain their trust and eventually turn those leads into customers.

Plumbing + HVAC Lead Generation: Best Tactics to Employ

For plumbing + HVAC contractors that want to attract the right audience, it’s essential to utilize the best plumbing + HVAC leads and generation tactics to reach them. So, consider a few of these methods for reaching your target niche, audience, and eventually turning those plumbing + HVAC leads into customers.

Plumbing + HVAC PPC (Pay Per Click) Ads

PPC ads target advertising campaigns on Google, Bing, Homeadvisor, and other sites. These ads sit atop the organic results on Google. So, they’re the first thing people see when they search for local plumbing + HVAC companies on Google. You want your ads to be visible. Why?

  • Per click, companies can earn double, or more, than what they’re spending per ad
  • People click on PPC ads, so, you’re at least getting the customer onto your website
  • Most clicks go to the top 3 results on PPC ads, so you want your ad to rank highly
  • PPC visitors are up to 50% more likely to convert from plumbing + HVAC leads to actual customers, than people who find you through other searches

Although it has to be used in conjunction with other methods, PPC ads are a great plumbing + HVAC lead generation tool to use. If you need to set up and create credible ads that will convert, a web design team with the top PPC experts on staff can help!

Organic Plumbing + HVAC SEO

There’s no way around it; organic search engine optimization is still atop the list of plumbing + HVAC lead generation tactics to use. People will search Google for local plumbing + HVAC companies. Therefore, your site has to be optimized for

  • The right keywords (plumbing + HVAC, repair, installation, residential, commercial, materials, etc.)
  • Local search terms
  • Geo-targeting
  • Specific plumbing + HVAC services offered

Your site has to be optimized to ensure it’s atop Google’s results for local searches people are conducting. If your site isn’t optimized, consider hiring a specialist web design team to work on it.

Plumbing + HVAC Email Campaigns

Building an email list is one of the best plumbing + HVAC leads to generation methods you can utilize. When a customer indicates an interest (they fill out a form on your site or a review site), make sure you have an email campaign set up, to automatically send out follow-up emails. Remind customers of your information. Let them know about promos or current specials. Tell them to schedule a free consultation by clicking the link in the email. Having an auto email campaign set up is the best approach.

Canvassing (Salesman/woman Approach)

Do you know that creepy door to door salesman? Don’t be that person! Instead, make sure you’re doing things correctly. When canvassing, consider doing so after a major storm in the area. Make sure you show up in

  • Full uniform
  • Are in a company van/vehicle
  • Have business cards
  • Bring your company ID

Let local customers know who you are, what your company does, and that you offer emergency plumbing + HVAC repair or services. If they request a consultation, excellent. If not, they are at least aware of your business, that you’re local, and the types of services you offer, given the business cards you leave behind with them.

Snail Mail or Direct Mail Campaigns

Yes, direct mail still works. Send out fliers with your company’s name and plumbing + HVAC services. Send out postcards with an offer for free plumbing + HVAC consultation. Make sure your direct mail packages are tailored (don’t write dear customer, write Dear Mr.Smith), you can find out information about the addresses you’re sending mail to. Make them targeted, and let the customer know you are aware they need plumbing + HVAC services, and you have what they’re looking for.

Social Media Plumbing + HVAC Lead Generation

You can’t get around it; everyone is on social media today. Regardless of age, demographic, or location, people are on Facebook, Twitter, Instagram, and other social sites. So, use this to your advantage. Advertise on social media. Make sure you’re targeting plumbing + HVAC leads that are interested in plumbing + HVAC services. You can utilize an app like Boostpoint. This allows you to enter your target location, and learn about local customers who might be your next target. Make sure you’re geo-targeting those areas in the ad campaigns you create.

Attend Local Trade Shows

Trade shows are a great way to find new plumbing + HVAC leads. It’s also a great way to get your business name out there in the local community. There are both B2B and B2C trade shows, so depending on your niche as a plumbing + HVAC company, and who your target audience is, attend as many as possible. Some of the benefits of attending a local trade show include

  1. You can talk to potential customers face to face, you’re not behind a computer screen
  2. You can promote your product, your plumbing + HVAC services, and discuss their needs
  3. You can have customers discuss their needs with you
  4. Businesses can also set up consultations or free plumbing + HVAC inspections (you get your foot in the door)
  5. You can take your product to the trade show, so customers can see and physically touch the plumbing + HVAC materials your company uses

At local trade shows, make sure you’re giving something of value away. Why would someone visit your booth if you’re not giving anything away, while the neighboring booth is giving away free magnets, pens, or other supplies? So, make sure you bring promotional materials to give away for free. Hand out pens, magnets, bags, koozies, and other items. Yes, you’ll pay for these promotional items. However, they have your company’s name plastered on them. So, every time that person opens the fridge, they’ll see the magnet and your company name. They’ll remember your business when they need plumbing +             HVAC work done.

It’s also important to hand out business cards or schedule consultations at trade shows. And, after the trade show, call the customer or email them with reminders. Follow up with them. People tend to forget things, even their plumbing + HVAC systems. So, make sure you’re following back, but don’t be overly pushy. Just give them a friendly reminder of your encounter, and let them know you’re ready when they need to call for services.

Partnerships/Alliances

Local plumbing + HVAC companies form alliances with Home Depot or Lowes, and other big companies which carry plumbing + HVAC materials. Although the terms of the agreement will vary for each company, it’s worth working with them if possible. Why? For starters, you can include Home Depot or Lowes on your website. These are names people know anywhere in the US, and they are also businesses people trust. So, if you let customers know on your website that you partner with them, it’s a great way to bolster your credibility.

You will pay a fee to these companies to utilize their name as well as the plumbing + HVAC materials you’ll use when working on a customer’s plumbing + HVAC systems. However, it might be worth the investment, especially initially, as you can grow your brand and reputation. People trust big-name companies. So, you want to have these on your website so that you’ll be seen as a credible, reputable plumbing + HVAC professional.

Online Reviews

 

You’re not paying for this, nor is it a direct tactic you’re using as a business owner, but it’s a great referral source for new leads. You’re going to include positive customer reviews on your website. But, these reviews only carry so much weight. Local searchers are going to visit Yelp, Google My Business, BBB, and other rating and review sites. When the reviews are positive about your business, this can generate new leads by people Googling your plumbing + HVAC company and calling you or filling out the online form on your site. It’s a free resource and is an invaluable tool for plumbing + HVAC contractor (and any business owner for that matter).

How can you help bolster your credibility as a business owner? Make sure you have the proper tools in place to ensure your positive reviews are seen on

  • Google Maps
  • My Business
  • Angieslist
  • Facebook
  • HomeAdvisor and other sites

Make sure the reviews customers are writing are populating on as many review sites as possible. This will help your company grow in reputation, it will reach a larger contingency of potential local customers, plus people will rely on the reviews which are written on third party sites, more so than those which are directly on your website.

Online Sites Which Promote Service Providers

Have you ever visited Angieslist.com? It’s a great resource and site which compiles a list of the top local service providers in any niche that can help local customers and local plumbing + HVAC leads find the best local plumbing + HVAC contractor. It’s not just this site; there is also

  • Thumbtack allows businesses to post their service for a minimal cost. The networking site helps plumbing + HVAC contractors reach local customers. It also allows local customers to enter reviews about that service provider, so other potential customers can decide if the company is worth hiring
  • Homeadvisor.com allows companies to promote themselves as a local, licensed plumbing + HVAC company. This site does sell your leads to third party companies, so they’re not exclusively yours.

Although Angieslist.com is the most well-known site, which allows customers to review local businesses and review their profile, you can utilize a combination of these sites, or one, to promote yourself as a top local plumbing + HVAC contractors. From there, customers will fill out the online form, with their personal contact information, and you can generate plumbing + HVAC leads this way.

Bear in mind you’re paying a fee to use the site as a plumbing + HVAC company, and you’ll pay for each viable lead that hires you. But, the returns are excellent if you can get a few big-ticket clients, and eventually referral business from those leads.

Don’t Limit Yourself… Utilize a Combination of Lead Generation Tactics for Best Results

As you can see, there’s more than one plumbing + HVAC lead generation tactic you can employ as a local plumbing + HVAC company. Regardless of whether you’re targeting B2C or B2B customers, for residential or commercial services, you’ll want to employ the right tactics, to attract the right leads. Consider using a combination of these methods, to help you gain a broader range of leads. It does take time, effort, and will cost you to attract new leads. But, it’s well worth the investment when you see the returns from one major plumbing + HVAC installation gig or major repair job you book.

When looking to attract new local leads, as a plumbing + HVAC company, these are a few of the many approaches you’ll want to utilize. So, get started on putting together your list, getting your profile ready, and building your online campaigns, to put your best foot forward to potential local customers you’re trying to reach.

Categories
Growth Strategies Marketing PPC Retargeting

How To Get More Repeat Plumbing + HVAC Business?

HOW TO GET REPEAT PLUMBING + HVAC CLIENTS AUTOMATICALLY

It’s difficult to get a new visitor to purchase from your company on the first visit to your website. You’re probably familiar with the old adage that word of mouth advertising is your best friend, and that’s why it’s so important to build a list of repeat clients as a Plumbing + HVAC business. But, how do you get repeat Plumbing + HVAC clients from the messaging and marketing you’re putting out there? Let’s delve in.

Targeting Plumbing + HVAC clients with Email

Once you’ve got a buyer or a customer that likes your service, retargeting and email marketing are excellent ways to get them to come back. One great option you’re going to want to utilize in email marketing is a newsletter. Regularly emailing your Plumbing + HVAC clients is a great way to keep your name fresh on their minds. Free newsletters also give them insightful information. So, even if you’re not trying to sell to them, you’re retargeting your name in their mind, as a friendly Plumbing + HVAC business, that provides value to them.

Use Timely Reminder Emails, let’s say your company a maintenance service. A great way to utilize email marketing is to send out reminders to your customers. For example, if your maintenance service lasts for 6 months, you’ll want to send out notification or reminder emails for customers to reschedule at the 4-month mark. Then, again at the 5-month mark, send out a friendly reminder. While doing this, you might want to send a promo code for 15% off if they “act and schedule today.”

Reminding customers you’re still there, and have the solution to their needs, is one of the easiest ways to go about retargeting your Plumbing + HVAC business in their mind, and also highlighting how much you care about their needs, success, and providing them with the best service possible as a Plumbing + HVAC business.

Engage Plumbing + HVAC clients with Social

Another great retargeting methodology to use is social media engagement with your customers and those who’ve previously purchased from your company in the past. Connect with Plumbing + HVAC clients, share new product insights, send them coupons and promo codes that you only send to your most “valued customers.” Social media engagement puts a face to the Plumbing + HVAC business name, it humanizes your company in competitive industries. And, it shows your customers you care, and that you’re actually listening to what they’re saying. So, use it wisely, and use it regularly.

Show Up Everywhere They Are

Have you ever noticed when you are browsing the Internet that you start to see ads for websites that you recently visited? Have you ever wondered how they are “targeting you” and how you could do the same with your customers & prospects?

The advertising method is called “Retargeting” or “Remarketing”. It’s a little creepy but surprisingly effective.

What is retargeting?

Retargeting is a digital marketing process of reaching out to visitors who have landed your site and converting them to Plumbing + HVAC clients. Usually, 2% of your site visitors convert when they land to Plumbing + HVAC website for the first time. Plumbing + HVAC retargeting strives to reach to the other 98% of clients who have not clicked your call-to-action button (like downloaded your eBook, completed a registration form, called a phone number). Retargeting achieves its objectives by displaying your ads to your first-time visitors as they browse other sites online.

NOT SURE WHERE TO BEGIN WITH YOUR CAMPAIGN?

Repeat customers should be a primary goal for you as a Plumbing + HVAC business owner, regardless of your Plumbing + HVAC /industry. Utilizing the right email marketing and retargeting tactics will go a long way in building an email list of soon to be repeat customers. BlackStorm can assist your Plumbing + HVAC business with marketing, digital, and online campaigns, to help your Plumbing + HVAC business succeed, and work towards building that list of repeat customers.

Categories
Local SEO Paid Advertising PPC Retargeting SEO

All you need to know about Plumbing + HVAC Keyword Research

Without the right keywords, you cannot get customers for your plumbing + HVAC business online. It is essential to rank or advertise for the right keywords so that you can get targeted visitors and convert them. The keywords that you choose for your website can make or break your online marketing plan.

The question is, how to find the right plumbing + HVAC keywords?

If you look at the search count, you might end up picking keywords that are not targeted for your plumbing + HVAC business. If you look at the targeted keywords, you might end up choosing one which might not have a high amount of searches. That is why; you need to follow the proper procedures to select the right plumbing + HVAC keywords.

We will share a detailed guide which will help you with the same. It will inform you of the keywords which you should choose for your plumbing + HVAC business.

Let us first help you understand how to determine the value of the keyword. Only then, you can choose the right ones.

How valuable is the keyword?

The value of the keyword is dependent on two factors. It is the search volume and CPC. CPC stands for cost per click. It means that if you try to buy traffic for that keyword, it is the cost that you would have to pay for each visitor. You can find all these numbers in a Google Ad’s account by looking at the Google Keyword Planner.

Keyword value = number of searches per month * CPC

Let us give you an example to help you understand more.

If you consider the most searched plumbing + HVAC keyword in the United States that is “plumbing + HVAC,” the number of monthly searches across the nation is around 350,000. The cost per click is about $8. It means that the keyword value is approximately $3 million per month. It means that if you start ranking for this keyword, you will get visitors worth hundreds of thousands of dollars each month-although this example isn’t feasible unless you can offer plumbing + HVAC products/services to everyone searching nationwide.

Therefore, when choosing keywords for your plumbing + HVAC company, it is essential to choose ones that have high keyword value. It will ensure that you get enough visitors to make it economically viable for you to rank for that keyword.

Now that you know the premise of choosing the keywords for your plumbing + HVAC website, it is time to understand the different types of keywords you can choose from.

What are the different types of keywords?

Did you know there are three types of keywords that you can choose from for your plumbing + HVAC business?

The three types are trophy keywords, longtail keywords, and LSI keywords. We will go into the details of these three types to help you understand how to choose keywords for your plumbing + HVAC business.

1. Trophy keywords:

Trophy keywords are characterized by the highest value among all the keywords relevant to your website. If you operate in Miami, the trophy keywords would be “Miami plumbing + HVAC ” or “Miami plumbing + HVAC contractor” or “plumbing + HVAC Miami”.

It is generally a combination of the industry in which you are operating prefixed or suffixed with the city name.

The other trophy keywords, in this case, can be something like “plumbing + HVAC contractor Miami” or “plumbing + HVAC repair Miami”. It depends on the keyword value. You have to calculate the keyword value of all the relevant keywords, and the top 5 can be considered as the trophy keywords.

2. LSI keywords:

LSI stands for latent semantic indexing. Google uses LSI keywords to display relevant search results. It means that the same keyword can be varied according to the user to find the plumbing + HVAC companies or any other such businesses. That is why; it takes into account the LSI keywords that you use. LSI keywords in case of a plumbing + HVAC business can include keywords like:

  • Best rated plumbing + HVAC contractors in Orlando
  • Concrete plumbing + HVAC repair in San Diago
  • Asphalt plumbing + HVAC contractors in Memphis
  • And so on

The LSI keywords are precise and might have a lower keyword value. However, the advantage of LSI keywords includes:

  • Highly targeted traffic
  • Little competition
  • Quicker ranking time

That is why, in spite of the low volumes, you cannot ignore LSI keywords. They would be the first ones to bring traffic to your website when starting an SEO campaign.

3. Longtail keywords:

Once you are familiar with the trophy and LSI keywords, now comes the time to choose the longtail keywords. These keywords include keywords like:

  • How much is plumbing + HVAC leak repair in Dallas
  • Plumbing + HVAC replacement cost in Nashville Tennessee
  • Plumbing + HVAC contractors that repairs leaks in Denver

These keywords have a keyword value, which is generally lower than that of trophy and LSI keywords. However, it is still valuable because these are prospects with buying intent.

Summary

Generally speaking, it is advisable to choose keywords spread across all these categories. However, one thing which you have to remember is that you should not miss out on any trophy keywords. These can give a real boost to your business.

Some Examples of Plumbing + HVAC Keywords:

Now that you know the three types of keywords and how you can calculate the keyword value, we will share with you some examples of the keywords which you can choose from. These are specific to Miami, and you can replace the city with the city in which you operate.

  • Plumbing + HVAC Miami
  • Miami plumbing + HVAC Contractor
  • Plumbing + HVAC company Miami
  • Miami plumbing + HVAC company
  • Plumbing + HVAC contractor Miami
  • Plumbing + HVAC company near me
  • Plumbing + HVAC contractor near me
  • Plumbing + HVAC repair company Miami
  • Miami Plumbing + HVAC repair company
  • Residential plumbing + HVAC Contractor Miami
  • Commercial plumbing + HVAC Contractor Miami

These are some examples of the keywords which you can choose from for your plumbing + HVAC business. Once you replace Miami with your city, it is essential to look at the keyword value once again to ensure that you choose the right keywords.

ARTICLE: Most Commonly Searched Plumbing + HVAC Keywords

How many keywords should you target for your plumbing + HVAC business?

Your aim should be to target as many keywords as possible. As long as the keyword value makes economic sense, you should target as many keywords as you can. The things which you should look out for include:

  • Is the keyword targeted to your business?
  • Do you provide such a plumbing + HVAC service?
  • Is the keyword value that enough?

After you find answers, it would become easy for you to choose the right keywords. One thing which you need to keep in mind is that the keywords should be a combination of trophy keywords, longtail keywords, and LSI keywords.

So, if you’re struggling to choose plumbing + HVAC keywords for your website, you can use this guide. It will ensure that by spending little time, you can find a long list of keywords. As a result, it will very easy for you to rank your website for relevant keywords and get customers online.

Categories
Marketing Paid Advertising PPC

Using PPC Gives Plumbing + HVAC Contractors These 6 Advantages Over Their Competition!

Do you want to outshine your competitors and get more plumbing + HVAC leads?

Are you wanting to create a winning advertising campaign that will allow you to outshine your competitors but unsure of the benefits it will bring to your business?

If so, this post will teach you everything you need to know about Pay-per-Click advertising and how to make it work for your plumbing + HVAC business.

In the modern digital world, online marketing outranks other advertising mediums in reach and Return on Investment (ROI). However, Pay-per-Click advertising is an effective plumbing + HVAC marketing channel that can set your business apart from the competition.

This post will define PPC and give you an overview of how it works to generate qualified leads for your plumbing + HVAC business.

Without further ado, let’s go!

What is PPC for plumbing + HVAC Contractors?

PPC is a short form for Pay-Per-Click, an internet marketing model in which plumbing + HVAC contractors pay a fee every time their advertisement is clicked. Essentially, it‘s an artificial way of driving traffic to your plumbing + HVAC website rather than attracting such traffic organically.

Google Ads (previously called Google Adwords) is the most famous advertising platform worldwide. It helps businesses to build ads that appear on Google search engines plus other properties owned by Google.

More potential clients are turning to Google and other search engines for plumbing + HVAC contractors in your area before they contact you. That’s why it’s more crucial than never to get your plumbing + HVAC brand listed on top of search engines like Bing, Google, and Yahoo.

PPC advertising can produce effective, quick, and fast results if done properly. It is a good way of making your plumbing + HVAC business to appear on top of search results so that your target audience can visit your site online when they require your services.

Does Plumbing + HVAC PPC Advertising Work?

PPC works fast and can produce impressive ROI results for plumbing + HVAC contractors. Other forms of digital marketing like link building, content marketing, and SEO, take months or even years before they have a noticeable impact.

That said, plumbing + HVAC contractors who want to get exclusive leads online should allocate more marketing dollars to Pay-Per-Click advertising services. With modern technology, plumbing + HVAC contractors can spend their marketing dollars more efficiently with demographic targeting, keyword research, and budget adjustments.

6  Benefits of PPC Advertising to Your Plumbing + HVAC Business

1. PPC advertising Increases Your Plumbing + HVAC Leads and Sales

More traffic to your plumbing + HVAC website, implies leads, right? Since most of these clients are already interested in your plumbing + HVAC services or products. By employing landing pages that resonate with your target audience (rather than your plumbing + HVAC homepage), you can turn those leads into long-term clients.

2. PPC Advertising helps you to compete regardless of Your Search Rankings.

Another benefit of PPC advertising is that you don’t have to depend on search rankings or Google Algorithm changes to compete with your rivals. Even if your plumbing + HVAC website is not dominating the search rankings, you can still promote your products or services through PPC. This implies that you can compete with other plumbing + HVAC contractors who have higher search rankings than yours.

PPC helps your plumbing + HVAC business to gain a competitive advantage even when you have just created your website. That’s why PPC ads are more famous with new plumbing + HVAC contractors and other small business owners. Thus, you will be able to compete for clients with plumbing + HVAC contractors who have been operating for decades.

3. PPC Advertising Increases Your Plumbing + HVAC Business Recognition

As businesses or homeowners view your ads online, they will become acquainted with your plumbing + HVAC brand. Your plumbing + HVAC services or products will start to revolve in their minds as a result. That’s a great way of building your plumbing + HVAC business reputation online, even if they fail to click initially to your ads.

4. PPC Advertising improves Your Plumbing + HVAC Website Traffic

By connecting your ads to specific landing pages, you can improve the overall traffic across your whole website. Directing a client to one page normally prompts them to explore as well. Besides, these visitors are people who are already interested in your products or services, thus they are more likely to convert to a sale.

5. PPC Advertising helps your Plumbing + HVAC Business Reach the Right Audience

When launching a plumbing + HVAC PPC campaign, you can decide when and where your ad will be viewed based on several parameters like device, demographics, keywords, time, date, and much more. This will help you segment the market and target the right prospects so that your products or services will appear in front of them.

6. PPC advertising is Budget-Friendly

Compared to other internet marketing methods, PPC advertising gives you value for your money. This is because it allows you to choose how much you want to spend on an advertisement plus how much you need to pay for a click. Since you have data on how your ad is performing, it is easy to tell whether your campaign is delivering results or not. When you realize that your plumbing + HVAC PPC campaign is under-performing, you can inject more funds to gain a higher Return on Investment.

Is Your Plumbing + HVAC Business Taking Advantage of PPC Advertising?

A perfect PPC plumbing + HVAC campaign can help to improve traffic and facilitate the growth of your brand. It helps to keep your business in front of search engines so that prospects can contact you for services or products.

High search rankings = Increased traffic = More customers to your plumbing + HVAC business.

A plumbing + HVAC PPC campaign takes patience and effort, but the final results are worth it. If your plumbing + HVAC business has not invested in a PPC campaign, then you are losing out potential leads to your competition. Savvy plumbing + HVAC contractors understand that the key to obtaining more booked jobs and leads from the internet is by ensuring that their website appears on the first page of Google.

To achieve that, you need to work with a reputable plumbing + HVAC PPC agency that clearly understands your business and has helped other plumbing + HVAC contractors improve their PPC advertising performance.

BlackStorm Plumbing + HVAC Marketing has helped many plumbing + HVAC companies to get exclusive leads and improve their plumbing + HVAC sales with PPC advertising. Our PPC experts will always go the extra mile to ensure that your business stays above the competition.

Contact us to create a strategic PPC campaign that is specific to your Plumbing + HVAC Business today!