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Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Plumbing and HVAC Business

Before the widespread introduction of digital technology, most Plumbing and HVAC companies marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, Plumbing and HVAC companies need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing and HVAC Companies can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing and Heating & Air service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing and Heating & Air services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar, along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing and Heating & Air service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another Plumbing and HVAC company.

Here are some tips to help your Plumbing and HVAC business take advantage of online marketing:

Build a responsive website.

As a Plumber, you need to think of your website as a representation of your Plumbing and HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you?

Sixty percent (60%) of clients get information about Plumbing and Heating & Air using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a Plumbing and HVAC company.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for Plumbing and HVAC companies within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing and Heating & Air to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing and Heating & Air tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing and HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing and Heating & Air information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website, and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing and HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing and HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

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Growth Strategies Local SEO Paid Advertising PPC Promotion SEO Website Design

How to Acquire Plumbing and HVAC Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your plumbing company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results for Plumbing and Heating & Air. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Plumbing and Heating & Air website should be developed in a manner that guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Plumbing and Heating & Air terms are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.
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Local SEO Paid Advertising PPC Promotion SEO

3 Ways To Get Your Plumbing and HVAC Company Found On The First Page of Google

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Plumbing and HVAC company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in Plumbing and Heating & Air, this is not something you have. Therefore, you can purchase ads that Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Plumbing and HVAC business, which works hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for a Plumbing and Heating & Air search, they’re likely to see one of the ads you purchased.
Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Plumbing and Heating & Air.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Plumbing and HVAC companies.
Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are
  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization
Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.
Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that you’re paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Plumbing and HVAC business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Plumbing and HVAC Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is if you are listed as a Google business.
If you’re not, the first thing you’ll want to do is create a Google My Business Page. (How To Get Your Plumbing and HVAC Business On Google Maps)
Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Plumbing and Heating & Air industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Plumbing and HVAC company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to a lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information are correct. Do so regularly and make sure you keep the information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Plumbing and HVAC company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still a leader in search engines. But, there are other business directories you can add your business to. The more places your Plumbing and Heating & Air audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first-page results when you have it listed on multiple directories, as opposed to being listed only in one place.
Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Plumbing and HVAC business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first-page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in Plumbing and Heating & Air, you’ll want to know exactly what people are searching for. Not only for specific words but also for phrases that your searcher is entering when they’re looking for a company in Plumbing and Heating & Air in Google. Some examples are
  • “Plumbing Company near me”
  • “Best local Heating and air service”
  • “YOUR CITY + Plumbing”
  • “YOUR CITY + HVAC”
  • “Plumbing in YOUR CITY”
  • “Heating & Air in YOUR CITY”
There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to Plumbing and Heating & Air and your searcher location. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.
Some ways to inform Google what your keywords are included
  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your Plumbing and HVAC company to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.
The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Plumbing and HVAC company, not Google. You want content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.
Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.
The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within Plumbing and Heating & Air.
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Local SEO Paid Advertising PPC Promotion SEO

Why is the First Page of Google so Important for Plumbing and HVAC Businesses?

Google trumps all search engines; it crawls the web to determine which sites offer the most significant value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing and HVAC business, you want your Plumbing and Heating & Air site to rank on the first page of Google, if you want to ensure searchers will reach it.

Why Being at the Top Matters

Local results, panels, answer boxes, and so many other tools are available through Google today that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing and HVAC business on the platform, so you want to rank at the top. See our article about getting to first of Google.

The Higher the Rank, the Higher the Clickthrough Rate

A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (often the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings

– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result

This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google for the specific keywords you’re targeting as a Plumbing and HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.

Plumbing and HVAC Companies that aren’t at the top of that list are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing and Heating & Air clients as a result. This isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing and HVAC business.

Top Position Traffic Share

Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.

Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.

How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking

Most Plumbing and HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing and HVAC business owner is taking the right approach to get there, of course.

Google doesn’t focus on the quantity; it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the most prominent marketing department doesn’t necessarily mean a Plumbing and HVAC company is going to be the featured search result on Google. Google utilizes several factors to determine where a site ranks in its algorithm. And, this algorithm is continually changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.

To obtain the first-page status, businesses can utilize various tools in their arsenal which include

  • Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
  • The Google My Business Page, which lists the company address and contact information
  • Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
  • Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.

The more tools you utilize as a Plumbing and HVAC business, the higher your rank will crawl on Google. So, don’t merely rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing and Heating & Air visitor as possible, to start seeing it climb the ranks in Google search results.

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Paid Advertising PPC Promotion

You Can Get Plumbing and HVAC Clients Fast With Paid Ads

A Plumbing and HVAC website is imperative to growing your audience base; but, having the right marketing ads in place is also essential to target your Plumbing and HVAC audience. It’s not just about having a great website anymore; you need the right online ads, including PPC (pay per click) ads, to increase the success you want to experience as a business. But, where you are purchasing those PPC ads from, it is just as important as having them to direct traffic to your Plumbing and HVAC website. In other words, the quality of ads is as important (if not more so) than the number of ads you post and pay for online.

Generate Leads with Ads

Plumbing and HVAC PPC ads are one of the most resourceful and ingenious ways to draw more traffic to your site. It’s highly used today by businesses because it is effective, and because it is targeting the specific audience you are trying to reach to visit your site. PPC means you’re only paying for the ads your customers click on and take action towards visiting your website. Therefore, you’re not paying for an overblown, full out marketing campaign; instead, you’re only paying for visitors that reach your site via the PPC ads.

Why Choose PPC Advertising?

In short, it works! These ads are becoming increasingly popular in Plumbing and Heating & Air industries because they target your specific audience. And, because they are at the top of Google and other search engines, visitors and searchers are more likely to click on a PPC ad, than they are an ad that’s located at the bottom of the search engines.

These ads help promote your business in an affordable manner. They get your target audience to take action, visit your site, and they are likely to lead to higher returns than other marketing efforts you might utilize, which are going to cost more money for your business.

PPC Ads are Fast Working

In many instances, it takes quite some time for your marketing efforts to pay off, and for you to see returns in your SEO efforts. This, however, is not the case with PPC ads. Since these ads are specifically targeting the Plumbing and HVAC customer you’re trying to reach, you don’t have to do too much work, nor do you have to create an extremely over the top campaign, in order to get people to visit your site.

Plumbing and HVAC PPC ads result in immediate traffic to your website, which is precisely what you’re looking for as a business owner. These targeted leads are directly taken to your site. You can’t ask for much more, nor can you ask for a more natural way to generate the right lead (those who are actually interested in the product you are selling), than with the PPC ad campaign.

Become a Leader in Your Plumbing and Heating & Air Industry

Another positive impact that paid advertising, in the form of PPC ads, is going to have is that it will increase your overall reach online. You’re going to be viewed as a credible business. Since these ads are placed at the top of the search engines, more searchers are going to trust the quality of the ads. And, when they’re taken to your site, they’re going to view your business as an industry leader within your location that you operate in.

In addition to being able to compete with other leaders in your Plumbing and Heating & Air, your company is going to stand out. You’re going to be viewed as a top contender in that industry, and you’re going to be considered to be a reputable business that searchers (and hopefully, converted customers) can rely upon in your industry. It’s as simple as utilizing PPC ads!

Target the Right Audience Today

PPC ads help you target more traffic to your website with minimal efforts on your part as a business owner. The PPC ads you place are going to be most visible to the specific customer you’re trying to reach. By targeting the traffic that’s coming to your website, you don’t have to weed out disinterested parties. You know that everyone who visits your site is interested in the product or service you offer and that they are looking for Plumbing and Heating & Air specific services that your company can provide to them.

Book your appointment today! We can help you create targeted PPC ads to help generate more traffic and increase the quality of the visitors coming to your site from search engines.