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Growth Strategies Local SEO Marketing Paid Advertising PPC Promotion Reputation Management SEO Social Media Website Design

Online Marketing Tips for Your Plumbing and HVAC Business

Before the widespread introduction of digital technology, most Plumbing and HVAC companies marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, Plumbing and HVAC companies need to stay connected to the Internet and harness the power of online marketing to reach more prospects. 

The Mobile Internet and the Changing Consumer Behavior

Even the most successful Plumbing and HVAC Companies can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing and Heating & Air service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing and Heating & Air services, many will go online to find what they’re looking for. 

According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information. 

Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.

Meanwhile, mobile device ownership and usage continues to soar, along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.

Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing and Heating & Air service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another Plumbing and HVAC company.

Here are some tips to help your Plumbing and HVAC business take advantage of online marketing:

Build a responsive website.

As a Plumber, you need to think of your website as a representation of your Plumbing and HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.

Of course, your website should also provide them with the information they’re looking for and should be highly navigable.

  • Contact information, as well as directions to your clinic
  • An easy-to-access list of your services
  • Quick links to your blog and social media pages
  • A corner where clients can post and read reviews about your services
  • A mobile-responsive design to cater to clients using their smartphones and tablets

Have SEO done for you?

Sixty percent (60%) of clients get information about Plumbing and Heating & Air using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a Plumbing and HVAC company.

To ensure that your website gains better rankings on search engines, here are some important SEO practices:

  • Optimize keywords, URLs, titles, descriptions, and alt texts
  • Publish relevant and fresh content such as articles, blogs, videos, and infographics
  • Improve your website’s loading time

Improve your local online presence.

Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for Plumbing and HVAC companies within their geographical location.

Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.

Be active on social media.

Forty-seven percent (47%) of clients getting information about Plumbing and Heating & Air to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:

  • Be active on popular platforms such as Facebook, Twitter, Google+, and LinkedIn
  • Have a regular discussion about Plumbing and Heating & Air tips and guides
  • Include a link back to your main site and blog
  • Post photos that can attract the interest of potential clients
  • Post announcements of promos and special offers

Invest in PPC (Pay per Click) Advertising.

If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.

Manage your online reputation.

Negative online reviews pose a great threat to your Plumbing and HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing and Heating & Air information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.

To keep a positive online reputation, here are a few reminders:

  • Publish genuine consumer reviews in relevant websites
  • Optimize your social media accounts
  • Set up a blog and post compelling content to push down negative reviews about your services

Maintain a traffic and analytics system.

So you have a great website, and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:

  • Inform you about your website’s total traffic, with a breakdown of data from organic, referral, direct, paid and social sources
  • Alert you of any crawl issues on your website
  • Let you know which of your campaigns are working or not
  • Discover keywords that you may optimize
  • Inform you of your website’s average ranking on search engines

For busy professionals like you, this is a lot of work. And, of course, you need to stay focused on more important matters about running your Plumbing and HVAC business.

That is why we’re here.

As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing and HVAC business doesn’t end up left behind.

We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:

 

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Growth Strategies Local SEO Paid Advertising PPC Promotion SEO Website Design

How to Acquire Plumbing and HVAC Clients from Google Search

How to Acquire Customers from Google Search

As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your plumbing company online. Your site has to be chosen by Google in order to generate leads.

1. Get Searchers to Click on Your Website

Improving ranking via SEO searches is critical to being seen for the top Google search results for Plumbing and Heating & Air. You need to work on your website and the SEO you’re doing on it, in order for Google search ranking to improve organically. Although it will take time, the more people click on your site, the higher it is going to rank atop the search engine.

2. Guide Visitors to become Leads

Okay, you got people onto your site, now what? Your Plumbing and Heating & Air website should be developed in a manner that guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)

3. Optimize Your Website for Lead Generation

Attractive landing pages, email campaigns, and calls to action are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.

4. Run Google Ads

Google ads are obviously paid for ads, but they’re going to help generate leads and more clicks to your site. Landing pages and ads that show up atop the Google search results for Plumbing and Heating & Air terms are likely going to gain more traction and attention from searchers. So, people are more likely to click on them, meaning they’re led to your site.
There’s no single tool you can rely upon to help improve your Google search engine ranking. However, utilizing a few tools to help improve SEO, build trust, and help guide your visitors to the right location on your page, will work wonders in helping acquire new clients over time.
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Local SEO Reputation Management

10 Ways to Generate More Plumbing and HVAC Business Reviews on Google

Nowadays, Google reviews are very important for any Plumbing and HVAC business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.

Apart from being the main factor that influences prospect customers, positive Google reviews also rank your Plumbing and Heating & Air site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generate more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.

1. Creating custom Google review cards and placing them on your app or website

One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.

2. Simply Ask for the Reviews in Person

One of the simplest ways of getting Google reviews is by requesting your Plumbing and Heating & Air clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.

Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.

3. Stress how easy it is to post the reviews

You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the steps on how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:

  • Asking your clients to leave star rating only if they don’t have time type the descriptions.
  • Asking them to make short reviews of one or two short sentences only if they can spare some time to do so.
  • Using formal terminology like “please leave a review” or “please drop a quick review” instead of “rate us “when asking for reviews. Using polite language on customers will encourage them to make reviews compared to using a commanding tone.

4. Creating a Google Review Email Campaign for your Plumbing and HVAC company

After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Plumbing and Heating & Air customers who may be looking for similar Plumbing and Heating & air services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.

5. Adding a Custom Google Review Links to Your Site

Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added to your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.

6. Including Google Review Links in online Surveys

Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.

7. Share the positive customer reviews you’ve received on your website.

After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your Plumbing and HVAC business’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.

8. Respond to your customers Google Business Reviews

Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:

  • Positive reviews: Positive reviews are specific, straightforward, and grateful. How you respond to positive reviews determines how many more positive reviews you’ll get. Positive reviews should receive positive responses and motivation to use the service again.
  • Neutral reviews: These are three-star reviews that lack details on whether the reviewer strongly likes or dislikes a service. These types of reviews have both positive and negative comments. Respond to these types of reviews by reinforcing the positives and addressing the concerns. This will show a prospective reviewer that you’re concerned about.
  • Negative reviews: These are one-star and two-star Google reviews. Responding politely to a negative review and fixing the issue in time can oftentimes convert the negative Google review into a positive one.

9. Embed a Google Business Review Request link in Your Email Signature

Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.

10. Adhere to Google’s Business Review Guidelines

Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Plumbing and Heating & Air customers equally, without discriminating them based on how they’ve rated your products or services.

In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Plumbing and HVAC business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Plumbing and HVAC business. Use these tips to increase your Plumbing and HVAC business’s authority and reputation.

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How to Create a Google Business Review Link

Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.

Here’s how to generate a link that allows customers to get to your review form in one step:

1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]

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Local SEO Paid Advertising PPC Promotion SEO

3 Ways To Get Your Plumbing and HVAC Company Found On The First Page of Google

Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Plumbing and HVAC company.

1. Pay for Google Search Ads

How to Use Ads to Get to the Top of Google

Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in Plumbing and Heating & Air, this is not something you have. Therefore, you can purchase ads that Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.

Using a paid search campaign is a great approach you can take as a Plumbing and HVAC business, which works hand in hand with the organic work you’re doing so that your page ranks on the first page results of Google. Paid searches show up on top of the organic results. Google cycles these throughout the day, meaning each time someone searches for a Plumbing and Heating & Air search, they’re likely to see one of the ads you purchased.
Over time, if this pairs up with the organic results from the SEO work you’re doing on your website, it’s going to look great for people who are shopping and looking for the top businesses in Plumbing and Heating & Air.

What are Google Ads?

Basically, a Google ad is a program you buy into as a business, and you’re paying for pages from your site, to rank atop the organic search results, on the first page results, of a Google search. Algorithms are used by Google to determine where you’re going to rank in ad placement. This is done based upon the keywords you’re paying for, and bidding on, to contest other Plumbing and HVAC companies.
Then, Google compares ads based on relevancy, budget, quality, visitor usefulness, and other factors, to determine where the paid-for ads are going to show up on Google. The reason you’re paying for these ads is that you’re only paying when someone clicks on them. So, even if your paid ad isn’t the first in the first page results, it is still going to be seen regularly by searchers.

How to Succeed with Google Ads

Alright, you are paying for ads each time a visitor clicks on one. But, how do you do well with ad placement to ensure Google places your ads above your competitors paid for ads? There’s plenty you can do to be seen on the first page results, and be one of the top ads on that first page. Some ways to improve your rank and placement are
  • Tracking
  • Adding links
  • A/B testing
  • Keeping track of metrics
  • Negative word use
  • Landing page optimization
Of course, this isn’t an inclusive list of ways that your page is going to increase in ad rank. However, the more of these factors you take into account when creating your ads, and choosing which keywords to bid on, the higher you’re going to see your ads rank atop the search engines and first page results on Google.
Can I just run a Google campaign myself? It is possible, it doesn’t mean it is going to work well. Hiring an expert to do it for you is the best approach. Not only do professionals know what search engines are crawling for, but they also know what the algorithms are looking for. A professional ad company will help ensure your rank increases, your ads are seen, and that you’re paid for ads are going to work well with the organic work you’re doing on your site, to ensure you’re on the first page results for all Google keywords you are targeting as a Plumbing and HVAC business.

2. Get Listed in Google My Business

Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?

How to Get Your Plumbing and HVAC Business Listings on the First Page

You want your website to show up on the first page results. However, your business listing on Google can also turn up on the first page results. That is if you are listed as a Google business.
If you’re not, the first thing you’ll want to do is create a Google My Business Page. (How To Get Your Plumbing and HVAC Business On Google Maps)
Google My Business isn’t only a powerful tool for companies, it is a free tool you should be using in your Plumbing and Heating & Air industry. Google searches and maps pull up results from business listings, and your rank is going to be affected if you’re not listed as a business. Once you list your Plumbing and HVAC company as a Google Business, you’re also going to have to verify the account. This allows you to monitor progress, keep track of changes, and see how you’re ranking on the first page results as a business listing.

Optimizing Your Business Listing –

Optimization is critical to ensure your business listing is seen. Anyone can create a Google My Business, but if you don’t optimize it, what good is it going to do for your ranking? Not much.

Make sure you complete every step of the profile setup.

Businesses with more information get seven times as many clicks as those without the information searchers are looking for.

Consistency is key.

If you use Co. in one place, stick with Co. in others. Don’t go back and forth from Comp. to Co. to Company. It confuses Google, it confuses your searchers, and it is going to lead to a lower ranking on Google as a business listing.

Update information regularly.

Make sure your address, phone number, and relevant business information are correct. Do so regularly and make sure you keep the information up to date. People can’t find you if your Google Business listing says you’re closed. The more relevant and accurate your information is, the higher you’re going to rank on the first page results of a Google Business listing.

Reviews are a must.

Ask customers to write reviews, use Yelp, BBB, and other rating sites. The more positive information there is about your Plumbing and HVAC company in the industry, the more relevant you’re going to be for searchers. Google is going to promote your business listing business of this, and it’ll rank higher in the first page results.

Add photos.

Including photos of your listing, the storefront, employees, and other relevant information, will put a face to the name. If people can see and know what your business looks like, they are more likely to want to visit and do business with you. This is also going to lead to Google including your business listing higher up in the first page results than they would a competitor’s business that doesn’t include images in their listing.

Utilize other directories.

Yes, Google is still a leader in search engines. But, there are other business directories you can add your business to. The more places your Plumbing and Heating & Air audience can find you, the more credence it gives to your business. People are more likely to trust your company if they can easily find it through multiple platforms, so you’re going to see your business listing jump up on the first-page results when you have it listed on multiple directories, as opposed to being listed only in one place.
Just like you’re going to do with your Google listing, make sure the information on other directories is accurate as well. And, make sure it is consistent on Google and all other directories that you are listed on. People want to know who they are dealing with and want to know what your Plumbing and HVAC business does. When you can provide more information about your company, where it is located, and why your customer should want to shop with you, you’re going to realize an increase in rank in the search engines. And, you’re also going to see more visibility on other databases and listing directories as well, which will help increase revenues and customer base.

3. Optimize Your Website: Ranking Organically

How to Use Your Website to Get on the First Page of Google

SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first-page results on Google organically, not only through paid searches.

Determine Your Keywords

When you are in Plumbing and Heating & Air, you’ll want to know exactly what people are searching for. Not only for specific words but also for phrases that your searcher is entering when they’re looking for a company in Plumbing and Heating & Air in Google. Some examples are
  • “Plumbing Company near me”
  • “Best local Heating and air service”
  • “YOUR CITY + Plumbing”
  • “YOUR CITY + HVAC”
  • “Plumbing in YOUR CITY”
  • “Heating & Air in YOUR CITY”
There’s no limit to what you can choose as your keywords or phrases. But, you’re going to want to make sure it is specific to Plumbing and Heating & Air and your searcher location. Targeting the right keywords will do wonders for your organic ranking, and will help get your website on the first page results for numerous keywords and phrases as well.

Let Google Know What Your Keywords Are

If Google doesn’t know why you want to rank, how is it going to improve your rank organically? The answer is, it won’t. Crawling is the manner in which Google and other search engines go about determining organic rank.
Some ways to inform Google what your keywords are included
  • Titles: You have to include them for each page on your website, blogs, and other content you add
  • Meta Description: This is the short blurb that appears below results in Google, the description should describe your Plumbing and HVAC company to your audience/searcher
  • URL: This is what people see when they click on your site. Keep it short, concise, and easy to remember
  • Alt tags: These are descriptions of images, and should include keywords and phrases that describe what visitors are seeing on your site.
The more you optimize your page, the easier it is for Google to crawl through it. In turn, it is going to end up ranking higher on the first page results, and over time, it is going to jump the ranks in organic searches.

You’re Writing for Humans

Don’t write for search engines. What does this mean? You want to write for a human reader. Remember, people are looking for your Plumbing and HVAC company, not Google. You want content to be fresh and engaging. Make sure it adds value, teaches, or gives your reader something they can use.
Don’t inundate content with keywords and phrases, trying to make it rank on the first page results. Google can see through this and will penalize you. Add value and deliver something of value to your reader.

Mobile Site Optimization

Remember that people today are searching on smartphones, tablets, laptops, and other devices. Make sure your site loads quickly on mobile devices, is easy to navigate, and searchers can find what they’re looking for. The more optimized it is, for multiple mobile devices, the better.

Make a Great Experience

People want a seamless experience. A friendly interface, great content, useful content, and a site that looks great. Make your site mobile-friendly, easy on the eyes, and one which visitors want to come back to. The greater their experience, the higher up you’ll end up ranking organically on the first page results.

To Conclude

Increasing site rank on Google is doable. It will, however, take work and time. If you don’t have much time, paid ads are a great start. And, if you don’t have experience in algorithms, design, and creating a user-friendly site, work with a professional company to help.
The more time you put into building a great site, the higher it’ll rank, and the better it’ll end up doing for the right keywords within Plumbing and Heating & Air.
Categories
Local SEO Paid Advertising PPC Promotion SEO

Why is the First Page of Google so Important for Plumbing and HVAC Businesses?

Google trumps all search engines; it crawls the web to determine which sites offer the most significant value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing and HVAC business, you want your Plumbing and Heating & Air site to rank on the first page of Google, if you want to ensure searchers will reach it.

Why Being at the Top Matters

Local results, panels, answer boxes, and so many other tools are available through Google today that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing and HVAC business on the platform, so you want to rank at the top. See our article about getting to first of Google.

The Higher the Rank, the Higher the Clickthrough Rate

A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (often the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings

– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result

This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google for the specific keywords you’re targeting as a Plumbing and HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.

Plumbing and HVAC Companies that aren’t at the top of that list are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing and Heating & Air clients as a result. This isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing and HVAC business.

Top Position Traffic Share

Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.

Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.

How do you Rank? There are Numerous Options You Can Utilize to Increase Google Ranking

Most Plumbing and HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing and HVAC business owner is taking the right approach to get there, of course.

Google doesn’t focus on the quantity; it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the most prominent marketing department doesn’t necessarily mean a Plumbing and HVAC company is going to be the featured search result on Google. Google utilizes several factors to determine where a site ranks in its algorithm. And, this algorithm is continually changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.

To obtain the first-page status, businesses can utilize various tools in their arsenal which include

  • Organic ranking, which can be achieved through blog posts, guest blogging, and website traffic
  • The Google My Business Page, which lists the company address and contact information
  • Paid-for ads, which include landing pages and PPC (pay per click) ads on Google
  • Snippets of the website, which show up in the Google “answer box” for questions people are asking about the industry/business.

The more tools you utilize as a Plumbing and HVAC business, the higher your rank will crawl on Google. So, don’t merely rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing and Heating & Air visitor as possible, to start seeing it climb the ranks in Google search results.

Categories
Local SEO Promotion SEO

How Do Top First Page Google Rankings Benefit Your Plumbing and HVAC Business?

You know about Google and it’s reach, so having your Plumbing and HVAC business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be.

1. Visibility Will Increase

Google sees 167 billion searches per month, which obviously means more traction. Think of it in the way you think of a brick and mortar shop. In a major city, are you going to build off the beaten path where people can’t find you, or on the main road running through major intersections? The answer is obvious.

With more visits and more eyes seeing your Plumbing and HVAC business on the first page of Google, brand awareness increases. Even if searchers have never heard of your Plumbing and HVAC business, they’re going to see it regularly if it ranks on the first page. Over time, they’ll eventually visit, and this is going to increase the number of clicks your Plumbing and Heating & Air site sees as time passes.

2. More Leads

When you are choosing how to set up your Google business, you obviously want to choose keywords that are going to rank well for your specific Plumbing and HVAC business. Think about it. If you sell food supplies, you’re not going to use keywords that are geared towards construction companies, are you? You want your queries to fall in line with what your ideal searcher/customer is looking for. This will help increase the number of leads your Plumbing and HVAC business sees, and ultimately, will increase the visits to your Plumbing and Heating & Air site.

3. Engagement will Increase

Adweek conducted a survey that indicates 81% of shoppers search Google before they choose where to buy. There’s also Google answer box, allowing people to ask questions and further target where/how/why, for their searches. When people have the ability to compare your site on Google’s first-page result, this automatically increases visibility and engagement. And, when customers are comparing your Plumbing and Heating & Air site to others on Google, you’re instantly going to have more people talking about your Plumbing and HVAC business.

4. Traffic will Increase

In most instances, several engagements between a customer and a Plumbing and Heating & Air website are necessary to convert that searcher into a Plumbing and Heating & Air customer. With Google queries, answer box and local search, you’re going to naturally realize an increase in website traffic, as people who are searching for the services you offer, will naturally see you ranking well on Google.

The first 5 listings of Google captures over 70% of all web searches; imagine 70% of the consumer population visiting Google seeing your Plumbing and HVAC company on the first page. They’re going to notice it. Engagement and click-through rate drops drastically to 6% on the second page. Noticing the trend? You want to rank highly on Google, and you want to be atop the first page results to increase overall traffic to your Plumbing and Heating & Air website.

5. Authority Figure

When you’re on the first page of Google, you’re considered an expert in your Plumbing and HVAC field. You are considered an authority figure in that industry, therefore, searchers are going to trust your Plumbing and HVAC business. The time it takes for your Plumbing and HVAC business to climb the ranks is well worth the payoff you’ll realize over time.

You’ll also want to do more than just hope for your page to land on the first page results of Google. Write content, blogs, and engage with customers in your Plumbing and Heating & Air website. It’ll help increase your knowledge base, and showcase your true authority in your location.

6. Customers will trust you

Algorithms Google utilizes helps weed out spam from reliable, reputable Plumbing and HVAC companies. If you’re constantly on Google’s first page, for the keywords/searches you’re targeting, you’re going to be considered a reliable Plumbing and HVAC company by Google. In turn, searchers will consider your Plumbing and HVAC business reliable as well.

7. Your Audience will Grow

Ever-green content, blogs, SEO, and naturally developing a Plumbing and Heating & Air site customers want to visit, will help your site rank on Google’s first page. This is naturally going to lead to an increase in your audience since more people are visiting your Plumbing and Heating & Air site daily, weekly, and monthly.

Content creation, and utilizing organic measures to help your site increase rank will pay off over time. It’ll take some time and effort, but ranking on the first page of Google is a surefire way for your Plumbing and HVAC business to grow in any location.

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Local SEO Reputation Management

How to Delete Fake Plumbing and HVAC Google Reviews

For Plumbing and HVAC business owners, having a google page is a must. Unfortunately, often, Google pages become placeholders for fake Google reviews written with the sole intention of harming a brand or promoting negative, derogatory, and racist views. Thus, Plumbing and HVAC business owners must make all efforts to get fake reviews immediately deleted. Google has a supremely efficient team in place to assist Plumbing and HVAC businesses in dealing with the anarchy of fake reviews. Google recognizes eight types of negative reviews and will delete them immediately when contacted. (if you don’t have a GMB account or Apple Maps, click here)

Should Fake Google Reviews Worry You?

Unfortunately, yes. The emergence of smartphones has changed the way consumers make buying decisions. Before making a purchase, consumers invariably scour the internet for reviews and product descriptions. Negative reviews, even if fake, can drastically impact sales. Google is the most used and trusted search engine, and thus, a significant section of buyers involuntarily turn to Google business reviews for help.

Fake google reviews should worry you because a 2017-study revealed that only four negative reviews are enough to stop 70% of prospective customers from buying a product. With 2 billion users, Google is more influential than anything else on the internet currently.

Is It Possible to Delete Fake Google Reviews?

Businesses cannot get rid of fake reviews on their own. The only way to get fake Google reviews deleted is to reach out to the Google Business Plan team. Google judges all reviews for authenticity and intent and decides to remove them based on three criteria:

1. Is the review fake, spam or a competitor’s ad
2. Is the review irrelevant to the business
3. Is the review violent in nature

Given the number of Plumbing and HVAC businesses and reviews on Google, it is not always easy to get fake reviews deleted. However, it is also not impossible to get the attention of the Google Business Plan team. In general, in comparison to violent and irrelevant reviews, it is easier to get spam or fake reviews deleted.

How to Get Fake Reviews Deleted?

Report Policy Violation

Here’s an important tip: do not discard all negative reviews as fake reviews. Instead, look into the issue, and if it’s a genuine concern, try to solve it. However, if you have cross-verified everything and are confident that the review you are dealing with is fake, report policy violation. Plumbing and HVAC business owners can flag all reviews they find fraudulent, inappropriate, or illegitimate. All one has to do to flag a review is to click on the flag icon on the review. Once a review has been flagged, Plumbing and HVAC business owners must provide their email ID and select the type of violation they are reporting. As soon as the ‘submit’ button is clicked on, the Google team will get a notification.

Gather Proof and Reach out to Google

Before you reach out to Google with your request to delete specific reviews, make sure you have substantial proof to verify your claims. You can use your CRM data or sales records to corroborate fake reviews.

Google has a specialized team called Google My Business Team that deals with issues related to reviews. To get in touch with Google My Business Team, go to the reviews section and select the channel on which you want Google to reach out to you. We suggest giving your phone number as phones facilitate direct communication, leaving no space for any confusion. The Google team will reach back to you once they have verified everything at their end.

What If Google Decides Against Deleting the Reported Reviews?

The ultimate authority to decide whether a review is fake or not lies with Google. If Google chooses against deleting a false or negative review, don’t feel disappointed. You may not have been able to get a review deleted, but you can undermine its effect by layering it with positive and honest reviews. Reach out to your old and loyal customers and request them to leave a positive review. This exercise will surely help you rebuild your brand.

However, remember never to agree to fake positive reviews as they are illegal and can even attract the wrath of Google and the government. Similarly, do not get favorable reviews through dishonest ways, such as offering discounts for positive reviews. These tactics may work temporarily but will surely leave a negative impact on your brand image in the long run.

The Final Word

Since negative reviews garner negative attention and hamper sales, they must be dealt with urgency. It is possible to get those fake reviews deleted that fall within the bracket of violation set by Google. However, the decision to remove any review lies solely with Google. Thus, if you are reaching out to Google, combine your formal complaint with concrete proof to urge Google to take action. It is undoubtedly true that getting fake reviews deleted is tough, but it is not impossible.

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Local SEO Reputation Management

How To Add Your Plumbing and HVAC Business To Yelp

Google is not the only directory you need any more

With Apple gadgets dominating the cell phone and tablet market, and a great number of internet searches being done on these devices, it is important to get help creating a Yelp account in addition to your Google My Business listing. This is because Apple products such as the iPhone and iPad use operating systems that rely on Yelp for the map feature. This makes it extremely important for you to claim the Yelp Account and work on Yelp SEO for your business. Apple Map results use Yelp data.

Not Claiming Your Yelp Account Can Hurt Your Plumbing and HVAC Business

Using Yelp SEO keywords and information can help drive customers to your business. But on the other hand, leaving your Plumbing and HVAC business listing on Yelp unclaimed can actually hurt your Plumbing and HVAC business. For one thing, if you do happen to receive a negative review on Yelp, you will be able to track and respond to it if you’ve claimed your Yelp Account. If you have not claimed and optimized your Yelp Account, you will not be able to respond to the bad review. Also, the more complete your account is on Yelp, the easier you will be to find. You can fill out all account information, even adding photos and links within your account information. Also, by claiming your account, you will ensure that the information posted on Yelp is correct. Without the correct information on your account, you could be giving a poor impression of your Plumbing and HVAC business without even knowing it. To drive more customers to your Plumbing and HVAC business, claim your Yelp Account and optimize for Yelp SEO today!

How To Add A Plumbing and HVAC business On Yelp

Sometimes when checking in or reviewing a business on Yelp, it can be hard to locate the correct listing. This can be due to a company changing its address, but at other times it can be because Yelp simply hasn’t added the business to the directory yet.

Fortunately, anyone can add a new business to Yelp. Here’s how to do so by using the Yelp apps. New Plumbing and HVAC businesses can also be added via the Yelp website by filling in this form.

  1. Open the Yelp app and tap the search bar.

    Adding a new business in the Yelp iOS app.
  2. Don’t type anything. Tap Search.

  3. Scroll down to the bottom of the search results and tap Can’t find what you’re looking for? Add a business.

  4. If you work for this business or if you’re the owner, tap I work at the business. For these instructions though, we’re going to assume that you’re a customer wanting to check-in and review a location so tap I’m a customer.

  5. Fill in as much information on the Plumbing and HVAC business as you can.

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    Its name, address, and business category are required but taking the time to add its hours, phone number, website address, and any other information you have can also improve your submission’s chances of being accepted.
    [/av_notification]

  6. Tap Add. If your new Plumbing and HVAC business submission is approved, it should go live on the Yelp apps and website within one to two days.

Yelp is a review source as well

In addition to being a traditional directory and mapping source, Yelp is also a place that is often used for reviewing businesses. By perfecting your Yelp SEO, you may get some good reviews that can be read by other potential clients on Yelp, which could give your small Plumbing and HVAC business an edge in a competitive market.

Categories
Local SEO Reputation Management

How To Get Your Plumbing and HVAC Business On Google Maps

There are tons of ways to improve and monitor Google Maps’ performance, especially if your business is in the Plumbing and HVAC industry. The first thing to do is set up a basic profile (you will populate it with the more complex stuff later).

Google My Business is critical for local SEO, particularly in the Plumbing and Heating & Air industry. As such, you need to keep all the listing data up to date and accurate. According to research, about half of clients will visit a business or store on the day on which they perform a search such as “Plumbing OR HVAC Company near me.” But according to the same research, 80 percent of potential clients will not trust a business that has inconsistent information on their online listing. As such, it is critical to ensure that your Name, Address, and Phone number (NAP), are consistent on all your online properties and listings.

Follow the following steps to list your business on Google

1. Sign in to your Google Account or set up a new one if you don’t have one

2. Navigate to google.com/business and click on the “Manage Now” Button

3. Enter the Business Name

If your business name is similar or the same as that of another business in the targeted region, the autocomplete function will show those businesses. Do not panic as this is merely to avoid double registration of a business where you may have already registered and forgotten about it. The autocomplete also makes it easy to add a new Google My Business profile to a previously registered business if you are adding in a newly opened location.

4. Specify Service Areas (Only applies to Service Area Businesses).

Before you can select the business category, you have to specify the locations you intend to serve. This will ensure that Google lists your business for Plumbing and Heating & Air searches in those locations, even if you do not have a physical address. You can enter the ZIP codes of the areas, the cities, and regions that your business will be serving.

Note that Google is currently doing away with “Distance around your business location.” As such, you should not fill this option but just specify your ZIP codes, cities, and regions.

5. Enter Business Location Address

This only applies if this is the location where you provide face to face services to your clients.
Check the box at the bottom of the form if you run a Service Area Business (SAB) that delivers goods and services to clients. As a SAB, you have two options:

1). If you intend to serve clients from the business address, enter your address in the form, check the box, and then proceed by clicking on the button labeled “Next.”

2). If you do not intend to serve clients from the business address, leave the address field blank, check the box, and then proceed by checking the box underneath, that will be titled “Hide my address (it’s not a store)’.

If your business delivers services and goods directly to clients, read on for how to specify a Service Area below.

6. Select the Business Category

It is critical to fill in this field, given that it will appear in your GMB profile and will also influence the type of Plumbing and Heating & Air searches that you will appear on the search engines for. You can also do some testing with it when you are updating your GMB listing.

Though it can always be adjusted (you will be asked to re-verify), it is always recommended to research competitors in the Plumbing and HVAC industry and look through the full list of categories to find the most appropriate category that fits the Plumbing and HVAC business.

Note that some of GMB features apply only to specific categories. For instance, hotel listings typically show ratings and class and list the amenities on offer. Plumbing and HVAC businesses may add reservations, URLs, and booking buttons to listings.

These are but a few examples of the developments in Google Maps that you need to keep up to date with.

7. Add your Website URL and Contact Phone Number

While not mandatory, we strongly advise that you include them as they make it possible to take advantage of advanced functionality in GMB, such as call tracking. Also, note that you will have to change all other business listings if you ever update these on your GMB listing.

If you have not yet set up a website, you will still have the option of creating a new website using the data you already entered into the listing. However, we always recommend that you have a unique website if you are running a local business.

8. Complete the GMB Verification

You will still have to prove that your business is located at the address you entered, especially if you registered a new Google My Business profile. The options available for verification include:

1). Postcard

One of the most popular verification methods. Google will send a postcard to the address you provided, which should arrive in your letterbox in about five days. The postcard will be a code that you will enter into your Google My Business Account to verify your address. If you do not receive the postcard, you can always request another by scrolling to the top of your account in GMB, and clicking on the banner titled “Request another code.”

2). Phone verification (Rare)

You can also verify your business through the phone. However, this option is not available to all businesses. Eligible businesses will typically have a ‘Verify by phone’ option, which you should see at the beginning of the verification process if you qualify. It is typically quicker as all you need to do is choose verification by phone, get the automated message with the code, and then enter it into your GMB account.

3). Email verification (Rare)

Just like phone verification, you should see the “Verify by email” option if you are eligible. If you choose this method, you should get a verification code in the email that you associated with the GMB listing and enter it into the GMB account. Ensure that you have access to the email you provided on the listing before you select this verification method.

Categories
Local SEO Reputation Management

How To Add Your Plumbing and HVAC Business To Apple iPhone Maps

List & Claim Your Business – Store on Apple iPhone Maps

With one in five phones being sold being iPhones, it’s obvious this is the smartphone of at choice today; and, users are likely to use Apple iPhone Maps to find a local business. If you want to get your Plumbing and HVAC business listed, this step-by-step guide will show you just how to do that.

Step 1. Log in to Apple iPhone Maps Connect

You need to be logged in with your Apple ID to find out if your company is listed on iPhone Maps. You’ll go to the Apple Maps Connect website to log in. If you don’t have an Apple ID, you’ll need to create one, and you’ll be required to set up password protection. If you have an ID, you might be required to verify it before being able to log in.

Step 2. Search for your company

Now that you’re logged in, you’re prompted to search for the business. If your Plumbing and HVAC business is already listed, you’ll click on the information, and you’ll select “Claim this business.” If you’re not listed, you’ll choose “Add a New Place,” and you’ll input your Plumbing and HVAC company information to create the listing in Apple iPhone Maps.

Step 3. Adding the Business

When you’re on the add business page, you’ll input the name, and for place status, you’ll choose “this place is open.” For category, you’ll select one most closely associated with your line of business; you’ll also have the option to add new categories when you’re adding your Plumbing and HVAC business.

Step 4. Claim the Business

Once you’ve added the business on Apple iPhone Maps, you’ll need to claim it as yours. If the business already exists and you try to claim it, you’ll receive a phone call to verify that you’re actually who you say you are. You’ll be required to answer through the business phone line (or the one you added when creating your new listing), to verify your identity as the company owner. You’ll receive an automated call and a four-digit PIN you’ll be required to enter to claim the business.

Step 5. Entering Location Information

Upon verifying your Plumbing and HVAC business on Apple iPhone Maps, you’ll now add its location. You’ll input the full street address that you want to list the business under, and an optional suite number (if one exists for your business). You’ll also be asked for the city, state, and zip when completing this step in the process.

There’s a pin on the screen which you’ll move to hover over your building/business. This verifies that the address you entered is the correct address for your Plumbing and HVAC business you’re entering into Apple iPhone Maps.

Step 6. Setting up a Map Marker

Here you’ll be prompted with a drop-down menu to choose the map-marker, and you’ll place it directly above your business address. You have to make sure the marker points directly at the building; this will be what customers see when the storefront of your Plumbing and HVAC business appears on iPhone Maps.

Step 7. Verify and Add Business Hours

After completion of map-marker verification, you’ll now confirm your Plumbing and HVAC business hours. You can later change this information if you ever change the hours your business opens or closes. Entering regular operating hours is recommended because this is what customers will see when they’re searching Apple iPhone Maps on their iPhone.

Step 8. Adding Your Website/Social Links

You’ll want to add all relevant social media accounts and your website. Today, everything is social, and your customers are going to look at your business up online. Make it easy for them by providing all the information in one place. LinkedIn, Facebook, Yelp, and other social media accounts can be connected during this step.

Step 9. Verify You’re Showing Up on Apple iPhone Maps

Once you’ve completed the last step, you should see your Plumbing and HVAC business listed on Apple Maps immediately. How do you verify that the listing is correct? You can do a quick search for your business name yourself on your iPhone or other smart devices.

Confirm that the information is correct, as this is what your customers are going to see when they’re looking for your business through Apple iPhone Maps online.