HERE IS HOW TO CONVERT MORE OF YOUR PLUMBING + HVAC + ELECTRICAL LEADS TO PAYING CLIENTS
Below we offer a few tips and some of our services that will help you accomplish these goals…
Below we offer a few tips and some of our services that will help you accomplish these goals…
1. Update or create a marketing plan for your business.
2. Revisit or start your market research.
3. Conduct a focus group.
4. Write a unique selling proposition (USP).
5. Refine your target audience and niche.
6. Expand your product and service offerings.
7. Update your business cards.
8. Make your business card stand out from the rest.
9. Create or update your brochure.
10. Create a digital version of your brochure for your website.
11. Explore a website redesign.
12. Get creative with promotional products and give them away at the next networking event you attend.
13. Write an elevator pitch.
14. Register for a conference.
15. Introduce yourself to other local business owners.
16. Plan a local business workshop.
17. Join your local chamber of commerce.
18. Rent a booth at a trade show.
19. Launch a multipiece direct mail campaign.
20. Create multiple approaches, and split test your mailings to measure impact.
21. Include a clear and enticing call to action on every direct mail piece.
22. Use tear cards, inserts, props, and attention-getting envelopes to make an impact with your mailings.
23. Send past customers free samples and other incentives to regain their business.
24. Advertise on the radio.
25. Advertise in the Yellow Pages.
26. Advertise on a billboard.
27. Use stickers or magnets to advertise on your car.
28. Take out an ad in your local newspaper.
29. Advertise on a local cable TV station.
30. Advertise on Facebook.
31. Advertise on LinkedIn.
32. Buy ad space on a relevant website.
33. Use a sidewalk sign to promote your specials.
34. Get started with social media for business.
35. Create a Facebook page.
36. Get a vanity URL or username for your Facebook page.
37. Create a Twitter account.
38. Reply or retweet someone else on Twitter.
39. Set up a Foursquare account for your business.
40. List your business on Google Places.
41. Start a business blog.
42. Write blog posts on a regular basis.
43. Create an Instagram account.
44. Create a Groupon.
45. Start a Google Adwords pay-per-click campaign.
46. Start a Microsoft adCenter pay-per-click campaign.
47. Comment on a blog post.
48. Record a video blog post.
49. Upload a video to YouTube.
50. Check your online directory listings and get listed in desirable directories.
51. Set up Google Analytics on your website and blog.
52. Review and measure your Google Analytics statistics.
53. Register a new domain name for a marketing campaign or a new product or service.
54. Learn more about local search marketing.
55. Track your online reputation.
56. Sign up for the Help a Reporter Out (HARO) email list.
57. Create an email opt-in on your website or blog.
58. Offer a free download or free gift to make people willing to add their email address to your list.
59. Send regular emails to your list.
60. Start a free monthly email newsletter.
61. Use A/B testing to measure the effectiveness of your email campaigns.
62. Perfect your email signature.
63. Add audio, video, and social sharing functionality to your emails.
64. Start a contest.
65. Create a coupon.
66. Create a “frequent buyer” rewards program.
67. Start a client appreciation program.
68. Create a customer of the month program.
69. Give away a free sample.
70. Start an affiliate program.
71. Send out a customer satisfaction survey.
72. Ask for referrals.
73. Make a referral.
74. Help promote or volunteer your time for a charity event.
75. Sponsor a local sports team.
76. Cross-promote your products and services with other local businesses.
77. Join a professional organization.
78. Plan your next holiday promotion.
79. Plan holiday gifts for your best customers.
80. Send birthday cards to your clients.
81. Approach a colleague about a collaboration.
82. Donate branded prizes for local fundraisers.
83. Become a mentor.
84. Plan a free teleconference or webinar.
85. Record a podcast.
86. Write a press release.
87. Submit your press release to various distribution channels.
88. Rewrite your sales copy with a storytelling spin.
89. Start writing a book.
90. Hire a marketing consultant.
91. Hire a public relations professional.
92. Hire a professional copywriter.
93. Hire a search engine marketing firm.
94. Hire an intern to help with daily marketing tasks.
95. Hire a sales coach or salesperson.
96. Get a branded tattoo.
97. Create a business mascot to help promote your brand.
98. Take a controversial stance on a hot industry topic.
99. Pay for wearable advertising.
100. Get a full-body branded wrap on your company vehicle.
101. Sign up for online business training to revamp, expand and fine-tune all of your marketable skills.
Once you have a few brand new marketing ideas to try in your small business, get started on creating or fine-tuning your marketing plan.
A slogan is a set of words that helps customers to interact with your Plumbing and HVAC brand. In a marketing context, it’s a brief phrase that summarizes the value proposition of a company. Slogans are simpler to remember and differentiate your company from the competition. They can be likened to mini-mission statements. A good slogan can solicit a reaction from the reader and keeps the brand’s message in the customer’s mind.
A good slogan should be:
People should identify your slogan quickly without spending too much time thinking about the meaning. And because it’s an audible representation, it should be crafted for the ear. A few brief words can go along the way. The slogan should be like a song chorus that sticks to your head. Long lines are hard to remember so the shorter the better. Once your customers hear the phrase a couple of times, they can easily recall it.
A slogan should sell the benefits of the service to the target audience. It should be well-worded to stress on the brand’s value. To have an advantage over your competitors, your products or services must have unique benefits. You should isolate one key area of your Plumbing and HVAC business and integrate it into the catchphrase. Talk about the benefits, not features. It doesn’t mean that Plumbing and Heating & Air customers will run to use your service, but will have an immediate cognitive impact. Make sure the words display the real perspective of the Plumbing and HVAC business.
Focus on that unique selling proposition that makes you different. What makes your Plumbing and Heating & Air services good enough to be tested? Be sure to highlight anything that sets you apart from the Plumbing and HVAC competition. This helps to emphasize the Plumbing and HVAC company’s worth. When people associate the phrase with the brand, it shows you’ve crafted a good slogan.
A great slogan offers positive reinforcement. The words should bring out a positive feeling and leave a better impression. You may want to avoid words like hate. The idea is to convey a message that tells customers what your Plumbing and HVAC business is all about without looking for additional information. Because most slogans are timeless, make sure they can stand the test of time. If you bring any negative feelings, the words won’t do the trick. Remember, you only have a few seconds to impress your Plumbing and Heating & Air customer.
A slogan works as the DNA for the brand. Keep an eye on how it sounds when it strikes the customer’s mind. Be sure to follow the above tips to craft catchy phrases for your Plumbing and HVAC business.
The terms slogan and tagline are often used interchangeably in the world of marketing and advertising. And, most customers probably think they’re the same thing. But, there’s a difference in the slogan vs. tagline battle. And, each of these serves a different purpose for the business who writes them.
Entrepreneur.com defines a slogan as a group of words that identifies the product or company. A tagline is similar in that it also identifies the product or company. So, what’s the difference in the slogan vs. tagline inquiry? This difference lies in how the tagline or the slogan positions the company, within their specific industry or niche.
A slogan is a powerful tool, with the purpose of
– Encompassing a company’s mission and what the company stands for
– It helps customers in specific campaigns a company is launching.
Because of this, slogans are oftentimes longer than a tagline, which is something we’ll highlight below.
What differentiates a tagline is a fact that it is short and catchy. It is something the customer is going to remember. It evokes an image to mind when the customer thinks about your brand and the product/service line you offer.
A tagline allows customers to make a lighthearted association with your business. They’ll think of [this] that your company offers, when they read or see [that], i.e., the tagline.
A tagline is usually close to a company’s logo in a campaign they launch. It’s also dedicated to brand awareness, whereas the slogan necessarily isn’t. A slogan focuses on value and promises a brand/company makes. It’s often encompassed under an overarching tagline.
In some instances, a solid and recognizable tagline is enough. However, as the company grows and develops new products, a slogan will help encompass those products, and bring them under the company’s overarching tagline umbrella.
Before the widespread introduction of digital technology, most Plumbing and HVAC companies marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, Plumbing and HVAC companies need to stay connected to the Internet and harness the power of online marketing to reach more prospects.
Even the most successful Plumbing and HVAC Companies can no longer rely simply on word-of-mouth recommendations from their clients to reach new prospects. Business owners, especially Plumbing and Heating & Air service professionals like you, need to understand the enormous power of the Internet for search and discovery. Whether people are looking for specific products, procedures, or local Plumbing and Heating & Air services, many will go online to find what they’re looking for.
According to the latest data from Internet World Stats, there are over 3 billion Internet users worldwide today. Ninety-nine percent (99%) of these Internet users utilize search engines frequently to look for information.
Finding information through social media is on the rise, with 74% of online adults using social media sites, according to recent data from Pew Research Center. Facebook proves to be the most popular social network, dominating the social media arena with 71% of online adult users.
Meanwhile, mobile device ownership and usage continues to soar, along with the rise of various online technologies. Consumer ownership of smartphones has gone beyond 143 million, and tablets are now owned by over 71 million people. People don’t just own these devices for nothing; they are using their smartphones and tablets to consume online content. Many have become multi-platform users and use their smartphones, tablets, and desktop computers to perform searches and complete various transactions.
Nowadays, clients are savvy when it comes to searching for information. They no longer turn to traditional means of locating a Plumbing and Heating & Air service company. Why should they when they can find everything they need online. And if you cannot provide them with the information they’re looking for, then they will go to another Plumbing and HVAC company.
As a Plumber, you need to think of your website as a representation of your Plumbing and HVAC company. It needs to have the feeling that you want your clients to experience once they contact you. Your website must be clean; it must convey beauty, comfort, and trustworthiness.
Of course, your website should also provide them with the information they’re looking for and should be highly navigable.
Sixty percent (60%) of clients get information about Plumbing and Heating & Air using search engines. Additionally, 8 out of 10 potential clients begin at search engines like Google, Bing, and Yahoo when searching for a Plumbing and HVAC company.
To ensure that your website gains better rankings on search engines, here are some important SEO practices:
Search engines—particularly Google, Bing, and Yahoo—offer local listings for businesses so that they can increase their visibility within a specific area. By having your clinic listed on these search engines, you increase your chances of getting found by people searching online for Plumbing and HVAC companies within their geographical location.
Aside from these listings, you can also make use of other local directories and Internet yellow pages such as Yelp, City Search, and SuperPages. You may also integrate your SEO and social media optimization into your local online marketing initiatives to turbocharge your campaign.
Forty-seven percent (47%) of clients getting information about Plumbing and Heating & Air to use social media. Simply put, your business needs to utilize the power of social media to cater to potential clients who, at the same time, are active social media users. To market your services in this area, you need to:
If you’re aiming for immediate positive results with your campaign, you may consider investing in PPC advertising. Using PPC, you can place ads alongside organic search results, which can increase the possibility of potential clients visiting your website. Aside from running ads on search engine results pages, you can also place ads through social media sites like Facebook, Twitter, Google+, and LinkedIn.
Negative online reviews pose a great threat to your Plumbing and HVAC business. In contrast, positive reviews have the power to boost your clientele. More than half (54%) of the total people looking for Plumbing and Heating & Air information online are engaged by reviews and referrals from friends, while 30% are engaged through online forums.
To keep a positive online reputation, here are a few reminders:
So you have a great website, and you publish fresh informative content. But do you know how much traffic you are getting? Or if you’re getting any traffic at all? To track your website’s performance, you need to have a traffic and analytics system that can:
As technology advances and consumer behaviors continue to evolve, so you must adapt to the changes. Your online marketing strategies need to be efficient so you can ensure that your Plumbing and HVAC business doesn’t end up left behind.
We can provide everything you need to boost your online marketing campaign and eventually grow your business. Here is a list of our services:
As a business, you want to rank as highly as possible, regardless of the location you operate in. So, how do you acquire more customers through Google search? Google My Business is not only vital to ensuring your company is properly listed as a business, but also makes it easier for searchers to find your plumbing company online. Your site has to be chosen by Google in order to generate leads.
Okay, you got people onto your site, now what? Your Plumbing and Heating & Air website should be developed in a manner that guides visitors towards becoming leads. It should flow well, provide them the information they’re looking for, and allow customers to easily find what they want, without having to dig through every single space on your website. Informative pages and having a website that is designed for the searcher will also help contribute to increasing your rank organically through Google search results. (Download the Website Conversion Guide)
Attractive landing pages, email campaigns, and calls to action are just a few of the ways in which you can generate more leads on your website. The more leads you have, the more likely it is that these leads are going to transition into clients. Build trust, create a relationship, and this is going to bode well for your business and search engine rankings.
Nowadays, Google reviews are very important for any Plumbing and HVAC business in any city. Studies show that 88% of consumers rely on online reviews as much as they do on personal recommendations. 90% of these consumers go through online reviews before purchasing a product, using a service, or even visiting a business.
Apart from being the main factor that influences prospect customers, positive Google reviews also rank your Plumbing and Heating & Air site higher in search engines. The more the positive reviews, the higher the search rankings, which, in turn, generate more sales and leads, thus increasing revenue. If you’re looking for ways to improving your online presence through increasing the number of positive Google reviews, stay tuned. This article will discuss 10 Ways to Generate More Business Reviews on Google. Let’s take a look at each method and how to use it to increase your site’s Google reviews.
One way of getting Google reviews is through using custom Google review cards that have shortened versions of your Google review link. Randomly pasting Google review links on your website may hamper the legitimacy and authenticity of your website. Including custom-made Google review cards on your website will assist clients in accessing your Google review page. You can use a floating button or an animated graphic object on your website to redirects your customers to the review page.
One of the simplest ways of getting Google reviews is by requesting your Plumbing and Heating & Air clients for them. Have you just had a good conversation with a satisfied client in person? Or are you having a customer who has been impressed by your service delivery? During your interactions with clients, you can take advantage of the interaction atmosphere and ask for Google reviews. But ensure that you’re asking for the customer reviews at the right time (that’s after they’re fully satisfied with your services) to get optimal results.
Picture a scenario where you ask for a Google review from a client that’s dissatisfied or completely pissed off. This could result in the client leaving a negative Google review that will be read by hundreds of people.
You can proceed and educate them on the importance of their reviews and how they’ll assist future potential clients in making decisions. You can do this by word of mouth, using printouts or posting the steps on how to leave a review and the advantages of the review on a blog page. Most people don’t have time to post Google reviews because of the fear of wasting time in the process or simply not having an idea of how to do it. Here are some tips you can use to persuade your clients to do Google reviews:
After completing a successful job or sale, you can also make a follow up of your customer via email and ask them for a Google review. It doesn’t matter whether it’s a personal email or a company email; using emails is also an effective way of generating more Google business reviews. It’s not a crime to ask your loyal customers for reviews. Educate them on how those reviews will help other future Plumbing and Heating & Air customers who may be looking for similar Plumbing and Heating & air services. Moreover, if your customers are happy and satisfied, you’ll be surprised by how fast they’ll willingly post the reviews. You only need to ensure that the entire process is clear and easy. This will likely increase the number and quality of Google reviews you receive.
Just like the name suggests, a custom Google link is a custom URL created and placed on your website to redirect your clients to the Google review page. When a client clicks on a custom Google review link, a pop up with a Google review interface will pop up. Custom Google links can be added to your website in various ways. They include embedding the link in your website’s footer or header. You can also use a lightbox popup to request your customers to leave a review. These links will make it easier for your customers to access your reviews page, thus increasing the number of Google reviews.
Adding Google review links to online surveys also increases the number of online reviews for your business. Asking your clients for their feedback in online surveys gives an impression of how much you value their opinions and how you have their best interests in mind. Anyone who’s willing to fill out a survey or poll is already in his/her proper mindset. Taking advantage of their willingness and momentum by requesting them to give a review of your business on Google is a bold step towards increasing your number and quality of Google reviews.
After receiving positive Google reviews from your clients, don’t keep them to yourself. Instead, keep the momentum and the positive vibe by highlighting and sharing them on your website, blog, and social media handles. This will not only improve your Plumbing and HVAC business’s Google rating but also inspire other satisfied customers to post their reviews. Most review sites, including Google, Yelp, and Facebook allows website owners and visitors to mark specific reviews as helpful, which recommends the reviews to new users. This is why it’s essential to periodically share and highlight the positive reviews to rank them amongst the best.
Responding to your clients’ Google reviews lets your potential reviewers know that you care about your client’s feedback, and they didn’t waste their time when writing their reviews. Here are three types of reviews that you’ll come across and how to respond to them:
Including a Google review link in your email signature is also an excellent way of asking for more Google reviews of your business without actually demanding for them. This is more effective in cases where you do communicate with your customers frequently via email.
Lastly, please don’t forget to adhere to Google’s guidelines when asking for reviews from your customers. This means you shouldn’t offer rewards for five-star reviews and you should treat all your Plumbing and Heating & Air customers equally, without discriminating them based on how they’ve rated your products or services.
In conclusion, the availability of smartphones has made most individuals rely on the internet to make purchase decisions. Google Reviews are powerful marketing tools that should be used by Plumbing and HVAC business owners to improve online presence and credibility. Positive Google reviews will not only boost your Search engine ranking but also increase your conversion rate. These time-tested tips will come in handy for anyone who needs Google reviews for his/her Plumbing and HVAC business. Use these tips to increase your Plumbing and HVAC business’s authority and reputation.
Before going into strategic methods of generating more Google customer reviews, it’s important that you take this important first step of creating a shortcut to review your business on Google.
Here’s how to generate a link that allows customers to get to your review form in one step:
1. Go to the Google Maps Place ID Finder
2. Search for your business
3. Copy the place ID that comes up with your result.
3. Paste your ID into this link:
https://search.google.com/local/writereview?placeid=[paste your place ID here]
Want your business to be seen on Google? Of course, you do, every company does. But, there are some things that work, and others that won’t work, as it relates to you being seen online. What approach should you take when trying to become a leader on Google and outperform your competitors in Google searches? Well, these are three surefire ways to get found on the first page results of Google, regardless of the size of Plumbing and HVAC company.
Yes, getting your page to show up on the first page results of Google organically is free. But, this takes time. And, more often than not, when you want to outrank the competitors in Plumbing and Heating & Air, this is not something you have. Therefore, you can purchase ads that Google will place atop the organic search results that show up on the search engine almost instantly. Read on to learn about how they work and how you can use them for your business.
Your company’s not listed as a business? This is hurting your rank immensely. So, how do you go about getting your company listed as a business?
SEO is imperative for your website to be found by the searcher. Therefore, you’re going to want to use search engine optimization tools, to help your website get atop the first-page results on Google organically, not only through paid searches.
Google trumps all search engines; it crawls the web to determine which sites offer the most significant value to searchers, based upon specific keywords. We utilize Google daily, and we rely on the results they deliver to help us find items we purchase, to find businesses, and other relevant content online. Since there’s so much power in the search, as a Plumbing and HVAC business, you want your Plumbing and Heating & Air site to rank on the first page of Google, if you want to ensure searchers will reach it.
Local results, panels, answer boxes, and so many other tools are available through Google today that it’s one of the most robust tools a searcher has to utilize today. You have many ways you can stand out as a Plumbing and HVAC business on the platform, so you want to rank at the top. See our article about getting to first of Google.
A majority of the traffic to websites comes from Google; and, it’s a well-known fact that searchers are usually going to click on the top results (often the first page results) on Google. A study conducted by SmartInsights highlights this point with the following findings
– There’s a 36.4% clickthrough rate for the first result
– 12.5% for the second result
– 9.5% for the third result
This trend continues to decline, and the tenth result on the first page only has a 2.2% clickthrough rate. Understanding why it’s so important to rank at the top of Google for the specific keywords you’re targeting as a Plumbing and HVAC business? With local results, ad boxes, and other results at the top of the page, there are even fewer than ten slots that are going to gain a majority of the traffic on Google today.
Plumbing and HVAC Companies that aren’t at the top of that list are missing out on numerous clicks. And, this means you’re missing out on potential new Plumbing and Heating & Air clients as a result. This isn’t what you want to happen when you’re building your website and hoping to grow your Plumbing and HVAC business.
Chitika conducted another study on Google search results; in this study, they found that Google captures 33% of all search traffic. This means one-third of people who are searching for a product, service, or business, are reaching that page from Google. They aren’t typing in the website directly into their browser.
Therefore, the higher up you rank on Google, the easier it is going to be for you to receive those clicks, and up to 33% of your traffic, from Google. The higher your search presence, the greater your brand authority is going to be seen by searchers.
Most Plumbing and HVAC business owners make it a primary goal to reach the top ranking spots on Google. And, the good thing is that it is a feasible goal, as long as the Plumbing and HVAC business owner is taking the right approach to get there, of course.
Google doesn’t focus on the quantity; it prefers quality content in determining position rank for a website through search engine results. That’s why having a larger budget or the most prominent marketing department doesn’t necessarily mean a Plumbing and HVAC company is going to be the featured search result on Google. Google utilizes several factors to determine where a site ranks in its algorithm. And, this algorithm is continually changing, so businesses have to keep up with the latest trends in SEO to ensure they’re keeping up with Google’s metrics.
The more tools you utilize as a Plumbing and HVAC business, the higher your rank will crawl on Google. So, don’t merely rely on posting blogs or adding new products. Utilize paid ads, organic results, and make sure your site is as useful to your Plumbing and Heating & Air visitor as possible, to start seeing it climb the ranks in Google search results.
You know about Google and it’s reach, so having your Plumbing and HVAC business show up in the first page results is important, right? Of course, it is! There’s not much more you need to say when it comes to Google and trustworthiness, so let’s delve into how powerful that first-page ranking might really be.
Google sees 167 billion searches per month, which obviously means more traction. Think of it in the way you think of a brick and mortar shop. In a major city, are you going to build off the beaten path where people can’t find you, or on the main road running through major intersections? The answer is obvious.
With more visits and more eyes seeing your Plumbing and HVAC business on the first page of Google, brand awareness increases. Even if searchers have never heard of your Plumbing and HVAC business, they’re going to see it regularly if it ranks on the first page. Over time, they’ll eventually visit, and this is going to increase the number of clicks your Plumbing and Heating & Air site sees as time passes.
When you are choosing how to set up your Google business, you obviously want to choose keywords that are going to rank well for your specific Plumbing and HVAC business. Think about it. If you sell food supplies, you’re not going to use keywords that are geared towards construction companies, are you? You want your queries to fall in line with what your ideal searcher/customer is looking for. This will help increase the number of leads your Plumbing and HVAC business sees, and ultimately, will increase the visits to your Plumbing and Heating & Air site.
Adweek conducted a survey that indicates 81% of shoppers search Google before they choose where to buy. There’s also Google answer box, allowing people to ask questions and further target where/how/why, for their searches. When people have the ability to compare your site on Google’s first-page result, this automatically increases visibility and engagement. And, when customers are comparing your Plumbing and Heating & Air site to others on Google, you’re instantly going to have more people talking about your Plumbing and HVAC business.
In most instances, several engagements between a customer and a Plumbing and Heating & Air website are necessary to convert that searcher into a Plumbing and Heating & Air customer. With Google queries, answer box and local search, you’re going to naturally realize an increase in website traffic, as people who are searching for the services you offer, will naturally see you ranking well on Google.
The first 5 listings of Google captures over 70% of all web searches; imagine 70% of the consumer population visiting Google seeing your Plumbing and HVAC company on the first page. They’re going to notice it. Engagement and click-through rate drops drastically to 6% on the second page. Noticing the trend? You want to rank highly on Google, and you want to be atop the first page results to increase overall traffic to your Plumbing and Heating & Air website.
When you’re on the first page of Google, you’re considered an expert in your Plumbing and HVAC field. You are considered an authority figure in that industry, therefore, searchers are going to trust your Plumbing and HVAC business. The time it takes for your Plumbing and HVAC business to climb the ranks is well worth the payoff you’ll realize over time.
You’ll also want to do more than just hope for your page to land on the first page results of Google. Write content, blogs, and engage with customers in your Plumbing and Heating & Air website. It’ll help increase your knowledge base, and showcase your true authority in your location.
Algorithms Google utilizes helps weed out spam from reliable, reputable Plumbing and HVAC companies. If you’re constantly on Google’s first page, for the keywords/searches you’re targeting, you’re going to be considered a reliable Plumbing and HVAC company by Google. In turn, searchers will consider your Plumbing and HVAC business reliable as well.
Ever-green content, blogs, SEO, and naturally developing a Plumbing and Heating & Air site customers want to visit, will help your site rank on Google’s first page. This is naturally going to lead to an increase in your audience since more people are visiting your Plumbing and Heating & Air site daily, weekly, and monthly.
Content creation, and utilizing organic measures to help your site increase rank will pay off over time. It’ll take some time and effort, but ranking on the first page of Google is a surefire way for your Plumbing and HVAC business to grow in any location.