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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

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Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

5 Steps for Giving Productive Feedback to Your Plumbing/HVAC/Electrical Employees

5 Steps for Giving Productive Feedback to Your Plumbing-HVAC-Electrical Employees

Feedback is an important part of any plumbing business. Sometimes it is hard to know how to approach feedback appropriately so that the employee receiving it will understand correctly and use the feedback to become more productive.

It’s crucial that people giving and receiving feedback feel secure, or it is unlikely that the feedback will be useful enough to affect any long term changes. Studies cited at the NeuroLeadership Summit in Boston, claim that people who receive feedback apply it only 30% of the time, according to Columbia University neuroscientist Kevin Ochsner.

The following are some tips to help that percentage rise when you give feedback to your Plumbing/HVAC/Electrical employees:

Be kind.

Remember that it is very important when giving feedback that your attitude is courteous and encouraging. You can’t make the person receiving the feedback feel belittled or shamed in any way. Criticism and feedback are only constructive when you are patient and kind. Of course, this isn’t always easy if the situation is tense, but no matter the circumstance, you must make the person receiving the feedback feel secure, or it is unlikely your feedback will be received appropriately.

Be specific.

Don’t let your feedback be too general or all-encompassing. Don’t say things like, “When we have business meetings, try to interact and give your thoughts.” Instead, say, “I value your opinion because you are brilliant, and I would like to hear you give at least two of your thoughts when we are having a business meeting.”

Be positive.

Sometimes we have to give negative or corrective feedback, but this only works if you couple it with positivity about some aspect of the job they are doing well. People have threat responses and can become defensive if the feedback is not softened by something positive.

Be tough, but not mean.

Employees make mistakes, and it can be very frustrating, especially if the mistakes continue to be repeated. In these situations, feedback needs to be firm, but be very careful that your firmness is not crossing over into a meaningful form of feedback. It’s a fine line, but if you keep your frustration in check, you can be tough but not rude or inconsiderate. Nothing will change if your feedback is mean, and it can even lead to the employee quitting or bringing negativity into the workplace.

Be immediate.

You can’t always succeed at giving constructive feedback immediately because the circumstances might not be appropriate. However, in every case, you should make an effort to give feedback as soon as a problem becomes evident. This is important because the incident is fresh, and there is less of a chance of misunderstanding your feedback. If you wait, then the memories of what is or is not happening will be muddled, and clarity is less likely achieved.

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Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.

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