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Promotion Reputation Management Website Design

What to do if Your Plumbing + HVAC Website is hacked?

Build trust, Increase Dwell time and Get qualified leads online with a secure plumbing + HVAC website

In March 2016, Google announced that over 50 million websites were culprits of getting hacked. A statistic that has ever been rising rapidly in recent years. If your plumbing + HVAC website has been hacked, it could adversely hurt your rankings, so prompt action is essential. As a plumbing + HVAC contractor figuring out your next course of action may be your biggest headache. This post will help you to understand why plumbing + HVAC websites are hacked and ways that you can use to shield the bad guys from accessing your site.

Many plumbing + HVAC websites are created using the four significant Content Management Systems like Drupal, WordPress, Magento, and Joomla. WordPress controls over 60% of the total CMS market. So, this post will generally concentrate on WordPress sites, although the concepts can still apply to the other content management systems.

 

Why Would the Bad Guys Want to Hack Your Plumbing + HVAC Website?

Quite often, plumbing + HVAC contractors misinterpret the importance of securing their sites because they see themselves as unlikely to get hacked. However, plumbing + HVAC websites can be cut because they are perceived as vulnerable, so the bad guys can use software to hack massive sites automatically. So, what do hackers gain from their malicious acts?

 

-Website Data

As a plumbing + HVAC website owner, you will have several clients making payments online; hackers see this as an opportunity to sniff financial information of your clients like debit or credit cards.

 

-Automated Black Bots

Plumbing + HVAC websites can become vulnerable to hackers through an automated script. Same way, Google crawls your site to index content hackers use black bots to check for vulnerabilities.

 

-Blackhat SEO

This is where hackers place redirects or links in your site to earn affiliate revenue. Note that these links or redirects are not visible.

 

-System Resources

Here hackers try to access your server and send out thousands of spam emails; this will get your site and server blacklisted easily, increase utility bills, or even get your plumbing + HVAC website shut down.

 

-Malware

Hackers can infect your client computers with malware such as key loggers, viruses, or other malicious software to capture information.

 

7  Important Steps to Take If Your Plumbing + HVAC Website Has Been Hacked

  1. Inform Your Web Designer/Hosting Provider

This is the first crucial step you need to take immediately after you realize that you are a culprit of a hacking incident. In most cases, your web hosting provider can help to fix hacking problems because they are equipped with the necessary expertise to handle such issues. If your hosting service provider is not in a position to help contact your plumbing + HVAC website designer or system administrator.

 

  1. Run a Complete Virus Scan On all Your Computers

 The bad guys in their efforts to hack your plumbing + HVAC website infect your computer with spyware, viruses, malware, and Trojans. Use an effective commercial antivirus to detect such problems. The hackers create backdoors, which help them to avoid the normal authentication process to access your plumbing + HVAC website.

 

Remember those un-used plugins and inactive themes are soft spots for creating hackable back doors. Many renowned plumbing + HVAC website designers help plumbing + HVAC contractor in scanning malicious and malware codes.

 

  1. Assess the Nature of Damage

It is vital to know the severity of the hacking attack and the damage caused to your plumbing + HVAC business.

By knowing its severity, you will develop an appropriate strategy to fix it up. Get the data from the Google Search Console, where you might have received messages on malware and spam.

Also, look at your webmaster tools under the “security issues” segment to know the kind of hacking that was experienced. Checking all threats can be quickly done by comparing it with a backup.

 

  1. Change All Passwords

Changing passwords is one of the initial steps to take when your plumbing + HVAC website is hacked. Just do it- alter your passwords even if you will write them down in a book, after doing thorough clean up and virus scan-reset, all the passwords. Since the bad guys are about your email addresses and passwords, make sure that you reset a password that is hard to guess.

 

You should change passwords on all sites where you have entered financial and personal details. Try to reset passwords that are hard to crack.

 

  1. Shut Your Plumbing + HVAC Website Down

You should take your plumbing + HVAC website offline temporarily after the hacking incident. This action will help to save clients and people who access your plumbing + HVAC website from malicious span files and malware. Secondly, it will give time to your web designer or hosting provider to fix the issues without any interruption.

 

  1. Clean Your Plumbing + HVAC Website

Before you begin the process of cleaning up your site, you should first check the backup of your site because it might contain crucial information. You need to clean up your database and file hacks by checking what the hackers have modified or changed and ought not to have been changed.

 

Get rid of all the URLs created by the bad guys, but be careful not to remove pages that you don’t need, because hackers might have infected useful pages that are crucial to your plumbing + HVAC business and which can be restored to their initial original state through your backup.

  1. Ask for a Google Review

Once you have finished all the steps discussed above and have reset your website successfully, make sure that you request for a Google review to unflagging your site as risky. You should head straight to the Google search consoles and check for issues. Google will ask you to provide details on what you did to clean the site for every category that was hacked. This review process may take several weeks for it to be completed. However, this wait is worthwhile because, in the end, Google will leave a positive review that will describe your site as safe and secure. Don’t forget to ask for this review.

 

Final Thoughts

Getting your plumbing + HVAC website hacked is no fun. But you can regain control of your website. Remain calm and call the right design or hosting team to keep your site running.

 

So there are various lessons that plumbing + HVAC contractors can learn from this unfortunate experience. Some of these include hiring a reputable plumbing + HVAC website designer, checking reviews regularly, and installing a powerful antivirus. Having the right plumbing + HVAC website design team can make all the difference when your site is hacked. Schedule a free strategy session with our experts to know how we can help to secure your plumbing + HVAC website from malicious attacks today.

 

 

 

 

Categories
Lead Generation SEO Website Design

10 Tips for Selecting a Great Plumbing + HVAC Website Designer

Get Qualified Leads, Increase Conversions and Sales with a High-Quality Plumbing + HVAC Website

One major challenge that most new plumbing+ HVAC contractors face is launching a new plumbing + HVAC website. Several factors need to be considered when choosing a web design agency to market your plumbing + HVAC business online. Many plumbing + HVAC contractors are smart to know that some things are best left to experts and would prefer the peace of mind that selecting the right plumbing + HVAC website design agency brings.

Hiring the right plumbing + HVAC website design agency is an important decision, regardless of the size of your business. Your plumbing + HVAC website is what property owners associate you with. It is the face of your plumbing + HVAC business, and in most cases, it is the best lead generating machine your company has. Your plumbing + HVAC website will be a driving factor that will decide whether homeowners will do business with you or will head to your competitors. So it is essential to hire a responsible and efficient plumbing + HVAC website design agency to build your site.

Here are the little-known tips that will help you choose the right plumbing + HVAC website design agency:

They Have an Experienced Team

Some plumbing + HVAC contractor don’t want to use a website to grow their business. They want their site to sit out there idle without generating leads. If that describes your mindset, then this post may not mean much to you. But, if you want your website to grow your plumbing + HVAC business, then make sure that you choose a web design agency that has some good marketing experience.

A plumbing + HVAC web design agency without experienced marketing professionals is like a car without an engine. Yes, it may look great, but it is not going to do anything or go anywhere. The Internet has changed, and it takes topnotch digital marketing campaigns for your plumbing + HVAC website to perform. When a plumbing + HVAC website design agency has developers, marketers, and designers, you can be sure that the final product will be a stunning plumbing + HVAC website that will get results

They Use a Responsive Plumbing + HVAC Website Design

In the world where property owners use smartphones to browse anything on the Internet, it helps to have a plumbing + HVAC website that will perform optimally on any screen size. Responsive website design is the trend used to build high-quality sites nowadays. Google has gone ahead even to penalize sites that are not friendly to mobile devices. As more prospects continue using mobile phones to search for services, you need to make sure that your website is optimized for mobile devices. The right plumbing + HVAC website design agency will help you design the mobile-friendly site.

They Have a Proven Track Record

The Internet evolves very fast. You require a web design agency that stays at the top of such changes for your business so that you can concentrate on running your core business and not managing them. It is risky to hire a fly-by-night website designer who will not be around one year from now. Every year’s tons of new website designers open and many of them shut down the same year. A real test of a plumbing + HVAC website design agency is their longevity in the market.

The more experience and talent a plumbing + HVAC website design agency has, the more likely they will adapt to the ever-changing internet trends. If they are not staying abreast of leading-edge technology like using HTML sites and discouraging continuous use of CMS, then that could be a red flag that they are in danger.

The Plumbing + HVAC Website Design Agency Understands the Importance of Leads & Conversions

A right plumbing + HVAC website agency has to know a lot more than building a pretty website. It should have professionals who know how to convert website traffic into leads. That implies they understand information architecture, proper design layout, calls to action, color psychology, and usage patterns. They should design your site using proven methods and scientific data to increase conversions online.

Stays Abreast with the Latest Design Trends

The last thing you want to see on your new plumbing + HVAC website is a design that looks like it was famous twenty years ago. Website design needs to stay abreast of the latest technology and modern trends. Property owners are more likely to trust plumbing + HVAC businesses if their website looks modern, regularly updated, and fresh.

High-grade plumbing + HVAC web designers incorporate what is trending into their websites. A good designer should be familiar with responsive design, parallax scrolling, flat design, and tons of other styles and elements. However, there should be a right balance between what’s proven and what’s modern.

They Have a Documented Process for Success

The best plumbing + HVAC website agency must have a documented approach that helps them to succeed. It may changes as the industry evolves or tweaked for a particular project or circumstance, but the agency should have a systematic approach to success. This proves that the agency has the experience required to bring similar success to your plumbing + HVAC business.

They Measure Progress, Establish Goals, and are continually improving.

A right plumbing + HVAC web design agency does not stop once the website is created and launched; this is only a take-off point for rigorous marketing campaigns; if your agency ends once the site is launched, then that might a good sign that they are not right for you.

Great plumbing + HVAC website designers measure their progress, identify goals, and regularly work to improve. In the modern world, when your website becomes static, that is the time you begin to lose business.

You can Trust Them to Deliver Exceptional Results.

Once goals are identified, a good plumbing + HVAC web designer knows how to implement the strategy to achieve the required results. They will work tirelessly to achieve agreed-upon goals to maximize your return on investment and improve your online reputation. If you feel like you are always following up on your agency all the time to do what they are supposed to do, then that shows that they might not be a perfect fit for your plumbing + HVAC business.

They are not cheap

When done correctly, your plumbing + HVAC website is an essential asset in your business that can help you make more money. Even with a higher return on investment, your plumbing + HVAC website can be the most costly part of your business. When created and managed correctly, your plumbing + HVAC website acts like a sales representative who never gets sick or takes an off. Since it is an essential part of your business, a good designer will sit down and discuss plumbing + HVAC your marketing budget, timeline, and business goals before giving you the final quote.

Check out Their Portfolio

A right web design agency should be proud to show off its previous projects to potential clients. Request for a portfolio, and by this, we don’t mean screenshots of websites they have done. Visit sites they have built and found out the kind of impression they give you as a first time client. If they are impressive, then go ahead and hire the designer for services.

Choosing the Right Plumbing + HVAC Website Designer can be a Daunting task, But not an Impossible One.

As a plumbing + HVAC contractor, finding the right plumbing + HVAC website design agency can be an overwhelming task. But once you have stumbled on the right agency, be sure to read testimonials and reviews to know about what other people are saying about the agency. Over the years, the Blackstorm plumbing + HVAC marketing team has helped many plumbing + HVAC contractors to create stunning, high-quality plumbing + HVAC websites that have generated a steady stream of leads and skyrocketed their business growth online.

If you are searching for a website design agency to create or redesign your plumbing + HVAC website, then Schedule a free strategy session with our experts to see how we can help your business grow online.

 

Categories
Website Design

Adaptive vs. Responsive Plumbing + HVAC Website Design: Which One offers the Best User Experience (UX)?

Reduce your website bounce rate, improve loading speed, and get more leads with a responsive plumbing + HVAC website design.
What are the significant differences between adaptive and responsive plumbing + HVAC website design? And how can you improve the user experience by selecting the right design style? This post will try to answer these two questions and more.

With the diversity and pervasiveness of mobile devices, plumbing + HVAC website designers are forced to build sites that can perform optimally on all screen sizes. From the large desktop monitors to tiny smartphones, users can access information in various ways.

This can be a daunting task. How do you ensure that your plumbing + HVAC website scales on any screen size? Both responsive and adaptive design can solve this problem, but while they might look the same, each has its pros and cons.
Which one is an excellent choice for your plumbing + HVAC business? Which one can make your clients have a better experience?
Let us explore the two design styles separately.

Responsive Design Explained
In simple terms, responsive design uses one layout for a page and adjusts to fit the user’s screen size, whether it is on a laptop, desktop, or smartphone.

From a technical perspective, responsive plumbing + HVAC websites use CSS media-queries to aim at breakpoints that wrap texts, scale images and change the layout so that the plumbing + HVAC website can fit any screen size. This can be done with CSS or HTML.

With a responsive plumbing + HVAC website, everything should seamlessly adapt and respond to any user’s browser or device- the user interface, content, and design.

Adaptive Design Explained
Simply put, adaptive design builds fixed layouts that adapt to specific screen sizes. This means that when your plumbing + HVAC website detects the space available, it choose the layout most appropriate for your screen. Therefore, when you open a browser on a desktop, the plumbing + HVAC website selects the best layout for the desktop screen; resizing the browser does not affect the design.

5 Similarities between Responsive and Adaptive Design
For plumbing + HVAC contractors without prior website design experience, the difference between adaptive and responsive design is very slim. To help you understand, let us explore their similarities:

•1.Layout
With a responsive plumbing + HVAC website design, the layout is determined by the size of the user’s screen.

In comparison, the adaptive design layout is decided on the back-end, not by the user’s screen or browser. Adaptive design generates templates that are special to every design class. The server scans factors like operating system and device type to send the right layout.

2. Loading Time
No prospect will like a slow plumbing + HVAC website. Adaptive designs generally load faster than responsive ones. This is because the later only transfers crucial assets to every device.

3. Difficulty
This can be a heated discussion for some plumbing + HVAC website designers. Some argue that adaptive designs are tough to create because you require several templates for various layouts. Whereas responsive plumbing + HVAC website design only needs one layout that some designers argue it is simple to implement. But, while responsive sites only require one layout across multiple devices, they need time and effort upfront.

4. Flexibility
Adaptive designs are considered to be less flexible because a device with a large screen size than what you anticipated could end up breaking your layout. Responsive websites are more adaptable to work with a tool of any size without breaking their layout.

5. SEO-Friendliness
Google rewards and recommends plumbing + HVAC websites that use responsive design. A mobile-friendly plumbing + HVAC website will rank high on Google search results.

Pros and Cons of a Responsive Design
Pros
-Seamless User Experience
Regardless of the type of device-mobile or desktop, prospects will receive the same seamless experience. This instills a sense of trust and familiarity, as visitors’ transit from one device to another.

-Little or Maintenance
Since the plumbing + HVAC website utilizes the same content across multiple devices, it won’t need much maintenance or engineering time. A responsive website will minimize the effort and time required to keep updating your site. You will have more time for essential activities like booking plumbing + HVAC jobs, marketing, and testing and customer service.

-Cost Savings
Responsive design is faster to implement since you don’t need a new mobile site. You can save money on support, development, and maintenance-related expenses associated with building stand-alone plumbing + HVAC websites. Furthermore, it allows you to organize and regulate your content from a centralized position.

-More Search Engine Friendly
Google rewards mobile-friendly plumbing + HVAC websites, something that responsive sites are great at.
The two major drawbacks of responsive websites are that they have slow loading speed and are hard to integrate adverts.

Pros and Cons of Adaptive Designs
Pros
• They have faster loading times
• They are optimized for advertisements
• Reuses existing websites meaning that you don’t have to start from scratch when creating them.
Cons
-They are labor-intensive to build because of the high number of technical aspects that designers have to consider
-They are tough to maintain
– They are very expensive compared to responsive sites.

Get a Stunning Plumbing + HVAC Website with Our Responsive Design Services
If you are searching for a convenient, cost-effective method to create a functional and seamless customer experience, responsive web design is your safest bet. This is because responsive sites are more search-friendly, can fit on every screen size, and above all, they are budget-friendly.

Whether you want to transfer your current site to a responsive design or want to create a new responsive plumbing + HVAC website design, Blackstorm Plumbing + HVAC Marketing offers the resources and experience needed

With our experienced web development and design team, we are your preferred choice when you want to launch a responsive plumbing + HVAC website.

Use our responsive design services to make your plumbing + HVAC website accessible across all devices, regardless of their screen sizes. From laptops to smartphones, a responsive site allows your plumbing + HVAC business to reach every property owner in your target market.

Blackstorm Plumbing + HVAC marketing is a full-service internet marketing company that has helped many plumbing + HVAC contractors like you to outrank their competitors online. We do much more than create responsive plumbing + HVAC websites and can offer you with anything digital marketing from PPC ads to SEO.

If you are ready to launch your responsive plumbing + HVAC website, kindly schedule a free strategy session with our designers to see how our team can help your plumbing + HVAC business grow online. We can’t wait to hear from you today!