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Lindsay Bowen
7/18/2019 - Google

Thanks to Blackstorm design & marketing we have got our website ranking at the top within 6 months!! We are crushing it with them. Great marketing company to partner with. Through every step they have impressed me on how professional and knowledgable they are. I suggest you partner with them.

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Larry Phelps
8/25/2019 - Google

They have done a phenomonal job with keyword research on my competitors and helping us to target their client. After only four months we have seen noticeable increase in sales. Cheer

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Lisa Grant
7/19/2019 - Google

I have to say in the past I have been burned by marketing agencies and I was very skeptical in hiring another one but I knew I had to finally do something to stay in business. I found Black Storm because a friend highly recommended them so I decided to see what they could offer and to find out if they were just another scam. After working with them for 9 months I will say they have been very kind and professional in our dealings and they have actually exceeded my expectations on lead generation. I haven't experienced anything bad with them so if you're looking for a trustworthy marketing agency then I would suggest to give them a try.

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Hugo Vega
8/15/2019 - Google

BlackStorm is a real gem of a find. I had no idea all of the things my competitors were doing to grow and they broke it down for me and came up with a strategy for my company to grow as well. Happy customer

Jeannette Potter Avatar
Jeannette Potter
8/09/2019 - Google

Great job at seeing what my competitors were doing. We were able to shift and grow our campaign throughout the year and saw fantastic growth!

15 Graphic Design Terms that Every Plumbing + HVAC Contractor Must Know in 2021

15 Graphic Design Terms that Every Plumbing + HVAC Contractor Must Know in 2021

Increase Your Website Visibility, traffic and Generate Leads with Plumbing + HVAC Graphic Design


Graphic design is used in conventional marketing campaigns like fliers and billboards, and more importantly, it is applied in all internet marketing campaigns, from social media marketing to plumbing + HVAC website design.

If you are a plumbing + HVAC contractor that’s working with an internet marketing agency for several advertising campaigns (particularly plumbing + HVAC website design), it is crucial to understand fundamental graphic design terms.


 In order for a plumbing + HVAC marketing agency to implement your plumbing + HVAC website design efficiently, it would be advisable if you could read from the same script. Not only will the designers appreciate it, but this will make things smooth for all the people involved- and the final draft will meet or surpass your expectations.

Without further ado, let’s explore some basic graphic design terms and what they stand for.

  1. White Space

Every plumbing + HVAC designer’s dream, white space, is essential for any website design. It allows various elements of a design to keep users engaged in your website. It is also referred to as negative space. Plumbing + HVAC websites that use lots of white space appear more elegant and lighter. At Blackstorm Plumbing + HVAC Marketing, is to make your plumbing + HVAC website look uncluttered and straightforward to deliver content that your clients will appreciate and enjoy.

  1. Grid

 This is something that plumbing + HVAC designers use to keep your website evenly spaced. When designers apply the grid, it lets them develop organized, consistent designs.

  1. Wire Frame

 This is something that a plumbing + HVAC designer develops to assist plan a proposed design. It is sent to plumbing + HVAC clients for approval before a particular design is built.

  1. Scale 

When you alter the size of something while keeping it scaled, this means that you shrink or grow the elements without increasing its proportions.

  1. Texture

Texture refers to the actual feel and looks of your plumbing + HVAC website design. In digital design, texture implies a design that evokes a texture that might appear in natural materials.

  1. Stock Photos

Instead of outsourcing a professional photographer, many times, designers will opt to use stock photos. 

Stock photos are professional images that you can buy online. Generally, you can buy a license to download professional pictures, but some websites will offer it for free.

  1. Saturation

Saturation refers to the intensity of a particular color in your design. When you boost the saturation of a certain design element, it becomes clearer, but when you reduce the saturation, your element appears faded.

  1. Contrast

Contrast refers to several design elements. Contrast generally implies the amount of difference between the two things. For instance, the contrasting color of white is black. Features like smooth and rough are different elements, as well as dark and light. In the world of plumbing + HVAC website design, contrast can mean any of these elements.

  1. Cool Colors

When you check your color wheel, half of the colors are known as cool colors. Such colors include indigo, violet, blue, and green. These colors relate to the feeling of relaxation and calmness.

  1. Color Palette

A color palette is a group of colors that you select for your plumbing + HVAC website design. These colors collaborate to evoke your brand message and image.

  1. Pull Quote

Pull quote assists crucial sentences in your content to stand out on your plumbing + HVAC page. Mostly, they are excerpts extracted from the body copy of the page and adds some interest in your design project.

  1. Tracking

Tracking refers to the spacing between typed letters. When tracking is loose, the messages are farther apart, but when it is tight, the letters are tightly packed.

  1. Leading 

Leading is a term that denotes the amount of space between lines. With loose leading, the lines are farther apart, while tight leading squeezes your tracks together.

  1. Alignment 

Alignment refers to how elements are lined up in your plumbing + HVAC page. Centre, right, left are the main types of adjustments that offer endless design opportunities.

  1. Typography

Typography refers to the use of various typefaces to develop aesthetically-pleasing plumbing + HVAC designs.

Need some Help With Your Plumbing + HVAC Graphic Design?

Visual appeal is not the only factor to consider when designing plumbing + HVAC graphics. Graphic design improves your brand development and awareness. Potential clients form a first impression of your business based on your graphic design representation. Do you want your customers to perceive your plumbing + HVAC brand as visually stimulating and engaging? Blackstorm Plumbing + HVAC Marketing will help to brand your plumbing + HVAC business appealingly.

In a competitive field like plumbing + HVAC, the devil is always in the details. Modern plumbing + HVAC websites apply some form of on-page SEO incorporated in them. However, many of them use stock templates that produce SEO elements that are cluttered, uninteresting, and common. Using well-optimized, original plumbing + HVAC graphic designs throughout your website will set your business ahead of the competition.

Apply your knowledge of basic plumbing + HVAC graphic design terms, and partner with Blackstorm Plumbing + HVAC Marketing to achieve the plumbing + HVAC website of your dreams now!

Feel free to schedule a free strategy session with our plumbing + HVAC designers to get started on your project today!






We work with plumbing + HVAC business owners all over the country to uncover their problems, analyzing their competition, also developing a dominating growth strategy; we could easily charge $1,000.

We are offering this $1,000 strategy session completely Free. We will invest the time, resources, and expertise… all you have to do is invest your time.

Those who don’t take Step #1 can never take Step #2. Schedule your strategy session now.


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If You Are Serious About Your Plumbing + HVAC Marketing, Click The Button Below To Schedule A Free 30-min Growth Strategy Session Today.